Meizu blood exchange: Alibaba quits? Zhuhai SASAC joins the Bureau, and Huang Zhang hands over the controlling stake! Li Nan is removed from the main staff!

According to the sky eye survey ,5 month 2 Japan , Zhuhai Meizu Technology Co., Ltd （ hereinafter referred to as “ Meizu Technology ”） Great changes have taken place in the equity structure , Related parties of Zhuhai SASAC —— Zhuhai Hongxin kinetic energy ancient money investment fund （ Limited partnership ）（ hereinafter referred to as “ Hongxin kinetic energy ”） Replace the founder of Meizu Technology 、 The chairman and CEO Huang Xiuzhang （ namely “ jack ”） Become the largest shareholder . meanwhile , Meizu Technology CMO And senior vice president Li Nan , It has been removed from the main personnel of Meizu Technology , Only served as a director of Meizu communication and Meizu software .

Zhuhai SASAC joined the Bureau , Huang Zhang hands over the controlling stake

As early as last year 12 End of month , There are rumors in the industry that , Zhuhai SASAC will take a stake in Meizu Technology , And the investment amount will exceed 1 One hundred million yuan . meanwhile , Meizu technology has also been officially established ” Zhuhai Meizu Technology Co., Ltd. Committee of the Communist Party of China “. And this has further deepened the credibility of rumors .

This year, 2 month 1 Japan , Chairman of Meizu Technology Co., Ltd CEO Huang Zhang Releases New Year greetings , He said that the connection with Alibaba ecological chain will be strengthened this year , And introduce mixed equity such as SASAC . thus , The rumor that Zhuhai SASAC will take a stake in Meizu has been officially confirmed by Meizu .

In order to introduce “ Zhuhai SASAC and other mixed equity ”, At the beginning of the year , Meizu technology's equity has undergone a major change .

（ At the beginning of this year, before and after the change of Meizu technology's equity structure ： On the left is before the change , On the right is the changed ）

By comparing the above equity ratio changes , It's not hard to find out , Huang Zhang's shareholding ratio has increased 0.85%, Hangzhou Meitou Information Technology Co., Ltd （ A wholly-owned subsidiary of Alibaba ） The shareholding ratio of has increased 0.25%, The shareholding ratio of Zhuhai Baihe investment has also increased 0.14%, The shareholding ratio of Zhuhai Ruike investment has increased 0.12%, The shareholding ratio of Zhuhai Qiya investment has increased 0.07%; The shareholding ratio of Haitong Kaiyuan investment and Shanghai Haitong information has increased 0.01%. The shareholding ratio of the remaining shareholders has decreased by varying degrees .

Although there is only a very small change in the equity ratio , But here's the thing , The subscription amount of shareholders with increased equity ratio has almost doubled . And this seems to be preparing for the introduction of new capital .

According to the sky eye survey 5 month 2 The latest equity structure of Meizu technology shows , Hongxin kinetic energy holds Meizu 50.92% Equity of , The subscribed capital is 19420.1081 ten thousand , Huang Zhang's shareholding ratio fell for the first time 50% Below to 49.08%, The subscribed capital is 18719.7912 ten thousand .

▲ Meizu's latest equity structure

According to the data , Hongxin kinetic energy is a subsidiary of Zhuhai Huajin Capital Co., Ltd —— Zhuhai Huajin lingchuang Fund Management Co., Ltd., Zhuhai hi tech Venture Capital Co., Ltd. and related parties Zhuhai Development Investment Fund （ Limited partnership ） And so on , It is a related party of Zhuhai SASAC .

This also means that Huang Zhang handed over the controlling stake of Meizu Technology , Meizu technology has become an enterprise controlled by Zhuhai SASAC .

Alibaba has quit ？

According to the latest equity structure of Meizu Technology , Alibaba, the former second largest shareholder of Meizu Technology （ holding 29.08%） And other minority shareholders have disappeared from the list of Meizu technology shareholders . On the surface , Alibaba and others seem to have completely withdrawn from Meizu Technology .

however , Since the ownership structure of Hongxin kinetic energy cannot be queried , So at present, it is not completely certain , Whether the equity held by other former Meizu technology shareholders, including Alibaba, has been transferred to Hongxin kinetic energy , Or have you really quit completely ？

In my opinion , The former is more likely . Because Zhuhai SASAC is unlikely to spend hundreds of millions of dollars at one time , To completely eat the shares of Meizu technology held by other shareholders .

2015 year , Alibaba invests in Meizu Technology 5.9 Billion dollars , holding 28.83%, It has become the second largest shareholder of Meizu Technology . According to this calculation , At that time, Meizu's valuation was probably 20.5 Billion dollars , About RMB 138 Billion （ At the current exchange rate ）. Even now Meizu technology's valuation has shrunk by half , Zhuhai SASAC wants to take more than half of the equity of Meizu Technology , May also have to pay 5 More than $100 million .

obviously , For state-owned assets , Take out such a large sum of money at one time to control a private enterprise in decline , It is not so easy to get the approval of the competent department . and , According to previous rumors , The capital for Zhuhai SASAC to invest in Meizu technology is only 1 One hundred million yuan .

Another thing to note , As the former second largest shareholder of Meizu technology , Alibaba has a great help to Meizu technology in business development . In this year 2 month 1 Japan , Chairman of Meizu Technology Co., Ltd CEO In Huang Zhang's new year's message , He also stressed that this year, he will strengthen the connection with Alibaba's ecological chain .

therefore , Taken together , The equity held by other former Meizu technology shareholders, including Alibaba, is more likely to be transferred to Hongxin kinetic energy , Of course, it does not rule out that some minority shareholders choose to withdraw completely .

Business continues to decline , Management turbulence , Can Meizu rise again ？

be relative to 2017 year , Meizu's total mobile phone shipments are close to 2000 Ten thousand units , And keep the profitability ,2018 The performance of Meizu mobile phone in is very unsatisfactory .

According to Sano this year 1 Monthly published data display ,2018 The domestic sales volume of Meizu mobile phones was only 948 Ten thousand units , fell 46%, seventh . And in the 2018 There is little new action of Meizu in the overseas market , So even if we add the sales volume outside Shanghai , The maximum shipment volume is no more than 10 million .

In addition, according to the latest data released by major research institutions ,2018 In, the domestic mobile phone market and the global smart phone market both declined , For a time this year, the downward trend is still . however , But head smartphone manufacturers rely on their own strong capital 、 Supply chain and overseas market development ability , Showing the situation that the strong are always strong , Market share is growing further , And the living space of small and medium-sized mobile phone brands is further squeezed . Hammer technology... Since last year 、 Meitu mobile phones and so on have all withdrawn from the smart phone market , Asus has also pulled out of the general consumer smartphone market ,HTC Even began to license the brand to the outside world . obviously , Under such a trend , It will be very difficult for Meizu technology to return to the upward trend .

While Meizu technology mobile phone shipments continue to decline , The insiders of Meizu technology are also in constant turmoil .

2018 year , There is infighting within Meizu , Its bige technology is closed , Yang Tuo came and went , Veteran Bai Yongxiang also left , Then there were massive layoffs .2018 The last day of the year , Meizu senior vice president 、Flyme Yang Yan, President of the business division, also left .

In recent days, , Some netizens exposed a photo with Flyme Engineer honghansheng's private message conversation . This netizen urges me everyday Flyme Upgrade the bottom of the system , But Hong Hansheng's words revealed the current difficulties —— He said , before OPPO and vivo With twice the annual salary of Meizu Flyme At least two thirds of people ,Flyme The team is currently rebuilding . About upgrading the bottom , Only when the newcomers behind grow up will they consider .

From the existing information , meizu Flyme It seems that most of the people who left the team went to OPPO. such as , primary Flyme Chen Xi, director of visual design, is currently serving as ColorOS Design Director , Its newly released ColorOS 6 The system has been greatly improved in appearance and function . Of course , Also by the majority of charm friends roast plagiarism Flyme 7 The suspicion of .

Under the current downward trend of mobile phone sales , Meizu technology was once proud Flyme Another encounter “ Devastating ”“ Dig up a wall ”, Obviously, for Meizu Technology , Another blow .

What is even more surprising is , According to the information carefully checked by the day , Another veteran of Meizu Technology —— Meizu Technology CMO And senior vice president Li Nan , It has been removed from the main personnel of Meizu Technology , Only served as a director of Meizu communication and Meizu software .

at present , Meizu technology has not officially announced the new personnel appointment , Therefore, there are still doubts about Li Nan's final fate .

however , Anyway? , In mobile phone sales continue to decline , Insiders continue to be in turmoil , Meizu technology wants to return to the upward trend , It's really very difficult . If you can't rely on products to realize yourself in the market competition “ Hematopoiesis ” The virtuous circle , Even with the intervention of Zhuhai SASAC , Also only “ Blood transfusions are life saving ” nothing more , Hammer technology is a lesson ！

author ： Smart core - Ranger sword