Why are the current membership warehouse stores bursting out collectively?

At present, the hottest industry in the retail industry is the warehouse club , according to an uncompleted statistic , At present, the enterprises that have joined the membership stores nationwide are at least 11 home , The number of stores exceeds 120 home .

What are the reasons for the collective outbreak of member stores in the past two years ？

reason One ： Warehouse member stores are more efficient
At present, the major supermarkets , We are facing the process from foreign trade to internal circulation , Supermarket brands must upgrade their products and supply chains according to market opportunities .
At present, the warehouse member stores have high conversion efficiency , Become the best solution for the redevelopment of many supermarket brands .

reason Two ： Consumers are more inclined to member stores
Because of the epidemic , The concept of consumers has changed , More inclined to rational consumption , Pay more attention to cost performance .
And for consumers, warehouse membership stores , It is undoubtedly good news , Because the epidemic has led to consumer uncertainty about the future , More like stock up .
And the member warehouse just meets this demand , Provide commodities with large package and large capacity , And the price of this kind of goods is more favorable , More capacity .
Consumers are more willing to buy goods in such supermarkets .

 

reason 3、 ... and ： Member warehouse stores have more online popularity effect
General member warehouse stores will do personalized decoration and marketing for members , And the consumption pattern of the club store is also very novel , Consumers have inexplicable favors for such stores , Out of curiosity, I also go to punch in and take photos , Upload to major we media platforms , Naturally, there will be more traffic entering .

reason Four ： Use data to drive online and offline sales
The member store has electronic membership card , You can get more data about consumers , Businesses can obtain market demand perception at low cost , Accumulate data .
And provide more accurate advertising for consumers 、 Category adjustment, etc .