Business Intelligence BI and business management decision-making thinking No. 3: business quality analysis

In the previous article , We have talked about business intelligence BI Business development with business management decision-making thinking 、 Business structure analysis , Today, let's continue to talk about business intelligence BI And business decision-making thinking , Let's talk about the analysis of business quality .

In business intelligence BI In the project , The analysis of business quality mainly focuses on product quality and service quality .

Product quality analysis

business intelligence BI Analysis is multidimensional , It depends on a product , One is related to the quality of production , The other one is to see if it sells well . If the production quality is not good , It will directly affect the product quality , Cause an increase in production costs . For example, the unqualified rate in the production process 、 The yield 、 Defect rate analysis, etc , It is all about business intelligence BI Factors to be considered in product quality analysis .

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In the process of product sales , What are the high-quality products , What are the unsalable products ？ This will involve business intelligence BI Inventory analysis . How to sell high-quality products , How can the unsalable products not be sold , This needs to be combined with the previously mentioned business intelligence BI Business development 、 Business structure analysis , Basically, we can locate the factors that are unfavorable to sales .

Service quality analysis

The product has been produced 、 Also sold in the market , That's not all , Some products, especially those in the home appliance industry, have a service cycle and a life cycle , At this time, business intelligence will be involved BI Analysis of service quality . Because the brand reputation is good or bad except for the product itself , There are also after-sales links , These are business intelligence BI What should be taken into account when planning the project .

Data visualization  -  Parker data business intelligence BI Visual analysis platform

therefore , Business intelligence for after-sales service quality BI Analysis is very important . On the one hand, the after-sales service quality needs to analyze the after-sales product quality , On the other hand, it is also necessary to analyze the level and quality of after-sales service . My classmate works in the financial department of a household appliance brand regional sales company , They attach great importance to this aspect , Daily business intelligence BI Making business bulletins , Read the after sales daily , Weekly and monthly .

Just as the day passed, I met their sales and after-sales department in a meeting next door , What I heard at the scene , Some dealers' after-sales service ranking has been relatively low for some time , The user complaint rate remains high , In business intelligence BI The project business quality analysis is very conspicuous .

The person in charge of the scene scolded directly , It has greatly affected the market brand reputation , If this kind of after-sales service does not carry out business intelligence BI Service quality analysis , Targeted treatment , If there is still no improvement in a certain period of time , Disqualify the distributor locally according to the contract , And recover the relevant subsidies or rebates previously given to business preferential policies .

Data visualization  -  Parker data business intelligence BI Visual analysis platform

therefore , business intelligence BI In the project , The analysis of business quality actually runs through the product line 、 To market 、 And then to the complete life cycle of after-sales , From the production quality 、 Sales quality 、 At each stage of service quality, the relevant influencing factors are analyzed , A process of continuous improvement .