Stripping the cocoon -- making the digital control of diversified groups simple

In recent days, , Xiaomi's entry into the automotive industry has attracted a hot discussion , This also highlights a trend ： More and more enterprises seek development through diversified expansion . However , Diversification brings not only scale growth to enterprises , There are a lot of management challenges , Once it's not handled well , Will become a disaster for the enterprise .

Although the diversified group is a high degree of difficulty project in data analysis , However, there is still a way to follow in its digital management and control , At present, many diversified groups have explored and achieved success in digital management and control .

Now let's start from the category of diversified groups 、 Principles and ideas of overall construction 、 Topic construction ideas and examples are discussed with you , Strive to turn complexity into simplicity , Let data help diversified group enterprises make decisions .

From the perspective of business relevance , Diversified groups can be roughly divided into three categories ：

First, the business relevance of various business formats is weak , For example, one covers animal husbandry 、 Group enterprises in software R & D and retail industry ;

Second, the business relevance of various business formats is strong , For example, a company covering residential real estate 、 Commercial real estate 、 Real estate group of industrial real estate and resorts ;

Third, the business relevance of each business type is between the first two categories , For example, a company covers agriculture, forestry, animal husbandry and fishery 、 retail 、 Storage 、 Restaurant 、 real estate 、 Property 、 Leasing group enterprises .

From the perspective of overall construction principles and ideas , Various types of group digital control are consistent .

Yonghong BI Diversified group enterprises Demo

From top to bottom 、 from the shallower to the deeper —— Construction principles of digital management and control of diversified groups

The first suggested principle is “ From top to bottom ”.

The digital management and control of diversified groups needs top-level design . Using the top-level design method , Determine the program , From top to bottom , Ensure that objectives at all levels are consistent with strategic objectives . there “ On ” Refers to the group level , After completing the digital upgrading of the headquarters , Further refine the digitization of each company . Digital management and control is a big systematic project , Start at the group level , Can get organized 、 The greatest support of human and various resources , The success rate is relatively high , It is also conducive to the further refinement and promotion of digital construction at the level of subsequent subsidiaries .

Another principle is “ from the shallower to the deeper ”.

First, build a skeleton . From a data source 、 Big data platform （ Including business intelligence analysis software ）、 Theme model 、 Build a data analysis architecture for applicable objects . This process needs to determine which basic business systems and their soundness come from the group level and business segment level , Digital warehouse construction 、 Storage and computing resource guarantee 、BI Analyze scene design 、 The theme and data of group and sector analysis are used by senior leaders of the group 、 Person in charge of operation and management of the sector 、 Leaders or business personnel of subsidiaries . Building the framework also includes building the group's digital management and control personnel system from the organizational level .

The second is filled with flesh and blood . Data governance needs to be completed 、 Go deep into all subsidiaries 、 Each department builds a business scenario indicator system , Fill in the specific sub topics of each analysis topic . After filling in the flesh and blood, you can choose one or two sub themes as samples , It is recommended to select a large amount of data 、 Subthemes with complex business logic , Pre validation “ Build skeleton ” and “ Filled with flesh and blood ” Accuracy of all links in the process 、 integrity 、 Adaptability and organizational efficiency , Ensure marginal protection . This process can be trial and error , Find a solution to any part of the deficiency , Seek resources to quickly solve . If a more complex subject achieves good results , You can run fast in small steps , Rapidly promote the digital construction of other themes , From construction process to data 、 The overall integration stage of business and resources .

Another is continuous improvement . The group's digital control is not once and for all , Need continuous improvement , For example, theme supplement 、 Theme refinement 、 More dimensional correlation analysis 、 data mining 、 Decision support, etc , This is a long-term systematic project . Finally, the group people 、 force 、 only 、 production 、 for 、 Comprehensive digital control of sales , Maximize the effectiveness of group data analysis and data asset management .

Yonghong BI Diversified group enterprises Demo

The whole —— Thoughts on the construction of digital management and control theme of diversified groups

Build ideas from the theme , It can be used “ The whole ” To compare this process . Data analysis needs to be based on business models , If the diversified group is compared to a thick cocoon , Then the analysis theme is the silk hidden in the cocoon , It needs to be extracted one by one .

The big principle is from group level to plate level , From common themes to individual themes . So we can start from the most common financial at the group level 、 Start with manpower , To other abstract common themes at the group level, such as efficiency 、 Development and innovation .

Sector level topics are mainly used for management and control of business areas at the operation level , From the perspective of efficiency and cost , Try to extract common domain topics first , Such as sales 、 production 、 purchase 、 logistics ; Finally, separate topics are extracted from the plate , This part can be a topic other than the common problems of the plate , It can also be the theme of a certain section, although it has been partially included in the common theme , But there are topics that need to be supplemented separately .

Are group level themes and plate level separated from each other ？ The answer is No . The theme meaning of group level is to start from the group level , It can run from top to bottom to the plate level . For example, finance , You can drill down from the group cockpit to the subsidiary and plate level . The theme meaning of sector level is to focus on the business data of each sector , In this theme board, you can set the dimensions of sections and subsidiaries , When all plates are selected , The data presented is the data at the group level of this sector . So the two are not separated from each other , This is it. “ From top to bottom , Through integration ” Meaning of .

Diversified group digital management and control means

Two typical cases

Let's take a real estate group as an example , Take a look “ The whole ” The meaning of . This property group includes residential 、 Commercial real estate covers shopping malls 、 wholesale market 、 shops 、 Office buildings 、 The hotel 、 Apartment 、 Pension resorts and other business forms . In the process of communicating with customers , We find that every business unit head is very concerned about “ What kind of report can I see ？”, It's very normal , because “ Control the business operation of its own department ” It is the main responsibility of the head of the business department .

Because the customer departments are basically distinguished by business types , The customer has proposed to provide each department with its own data analysis theme （ Kanban ） And analysis index examples , This requirement seems to be in line with the traditional business control logic , But because what we need to do is digital control at the group level , We still suggest using “ From top to bottom ” Top-level design principles .

Combined with customer needs and the construction principles and ideas mentioned above , The group level can define financial management 、 Human resources 、 assets 、 Efficiency and other topics , The common theme of the plate can define investment attraction and property , Because of the relative independence of data and business management , The separate theme of the section can define hotels, elderly care and so on .

that “ Through integration ” How did it come true ？

Take the group finance cockpit as an example , In addition to monitoring the core financial indicators at the group level , You can also select the dimension to go down to the business segment , So as to realize the integration of industry and Finance .

The common theme of the plate is based on the underlying data integration , A Kanban monitors the core indicators of the topic , At the same time, the business form and the project body under each business form （ For example, different buildings in the shopping center ） Set to dimension , By selecting different dimensions, the data control of various business types and project entities can be realized . When all business types and all project bodies are selected , Group level control of relevant topics can be realized .

Diversified group level theme financial cockpit Demo

Let's take another example of the control of a diversified group . From the cockpit of the command center, you can see , The topics of the plate include land improvement 、 Solid waste treatment 、 Mine restoration ; Group level themes include capital operation and more abstract themes, such as industrial development 、 Scientific and technological innovation and green mines .

Diversified group intelligent command center cockpit Demo

Digital management and control of diversified groups “ The whole ” What are the benefits ？ In addition to building a clear context , Another great advantage is to reduce the number of report development , So as to reduce the construction cost . This mainly benefits from, for example, mathematics “ Extract the common factor ” Extraction of common themes of the plate . Through group level themes 、 Construction of common themes and individual themes of the plate , We can do everything 、 Low cost 、 Effectively carry out diversified group digital management and control .

Charlie · Munger once said ：“ Macro is what we have to accept , Micro is what we can do ”. Digital transformation is the inevitable trend of enterprise development , At the micro level of how to successfully transform , Diversified group digital control can 、 We must also make a difference .