Yixian e-commerce released its first quarterly report: adhere to R & D and brand investment to achieve sustainable and high-quality development

5 month 24 Friday night , Perfect diary parent company Yixian e-commerce （YSG） Release 2022 In the first 1 Quarterly performance report . Announcement shows that , Yixian e-commerce achieved revenue in the first quarter 8.91 One hundred million yuan , among , Skin care business grew year-on-year 68.4%, Higher than the overall beauty market . The gross profit margin was further increased to 69%, Link up 4 percentage . meanwhile , Benefit from improved operational efficiency , Operating costs decreased year-on-year 30.9%, The adjusted net loss in the first quarter decreased to 1.56 One hundred million yuan , Compared with the lower 33.6%.

Under internal and external pressure “ Reduce fat and increase muscle ” Initial results

2022 Since the beginning of the year , As the international situation changes , Global economic uncertainty continues to increase , All walks of life are challenged to varying degrees , The negative impact on the consumer beauty industry is particularly obvious . According to the data released by the National Bureau of Statistics , China's cosmetics industry and Q1 Sales growth 1.8%, The follow-up report on the beauty and business industry released by CITIC Securities said , TaoBao 2022 year 3/4 In January, the cosmetics industry fell year-on-year 20.3%/22.5%, Among them, makeup fell year-on-year 24.8%/35.1%. The first quarter reports released by several global consumer goods giants show that , Colgate 、 Johnson 、 The revenue and profit scale of Revlon and other enterprises have decreased to varying degrees .

Facing the complex market environment , Yixian e-commerce is in multi brand 、 Based on the R & D strategy , Begin to emphasize efficiency improvement and transformation , from “ Find speed ” Development turn “ High-quality ” Development , By controlling operating expenses 、 Improve ROI And other measures , Steady progress “ Reduce fat and increase muscle ”.

data display , One side , Benefit from the improvement of product power , The sales of high margin products are improving , The company's gross profit margin increased to 69%; On the other hand , The company's operating expenses in the first quarter 9.22 One hundred million yuan , fell 30.9%. Sales and marketing expenses are 6.05 One hundred million yuan , fell 41.83%. Benefit from this , The adjusted net loss increased from... In the same period last year 2.34 Billion yuan reduced to 1.56 One hundred million yuan , Reduce 33.6%, Losses narrowed sharply .

Regarding this , Yixian e-commerce CFO Yang Donghao said ：“ In the first quarter, consumers' demand for make-up slowed down under the repeated epidemic , The overall market showed negative growth . In this context , The revenue of Yixian e-commerce decreased year-on-year , The outlook for the second quarter will also continue to be under pressure . However, in the first quarter, the company's gross profit achieved double growth year-on-year and month on month , Significant growth in skin care business , This has verified the correctness of the company's transformation strategy , And gradually put the strategy into place .”

Skin care business leads the market in growth

During the first quarter , Yixian e-commerce continues to promote the implementation of multi brand strategy , At the same time, continuously optimize and adjust the market strategy of each brand according to the market environment . Results show that , As the second growth curve of Yixian e-commerce , The total net income of the company's skin care brand increased from... In the same period last year 1.08 One hundred million yuan growth 68.4% to 1.83 One hundred million yuan , The proportion of total income is from 7.5% Rise to 20.5%.

among , Many skin care brands under the company have achieved higher growth than the overall market ——Galenic French Corriere Q1 The year-on-year growth of Omni channel sales exceeded 6000%;EVE LOM China business Q1 Year on year growth of Omni channel sales 145%;DR.WU Dahl skin Q1 Sales increased by more than 120%, From steady growth to becoming a contributor to the company's profits , It is a successful case of sustainable development of the company's brands .

Cosmetics business , Yixian e-commerce still focuses on brand strength construction . According to the survey data of an independent third party , Perfect diary 2 Month reputation （NPS） Upgrade to 61%, Twice as high as the second place in the same industry ; And its other cutting-edge cosmetics brand Pink Bear Omni channel in the first quarter GMV Year-on-year growth exceeds 1500%.

meanwhile , Yixian e-commerce is focusing on the fine operation of all channels . Look at it online , Yixian e-commerce is stepping up its response to Tiktok 、 Exploration of emerging channels such as getting things , All brands are in the Tiktok channel GMV Both increased significantly , The first quarter of the perfect diary saw a year-on-year growth of more than 150%, Firmly in the forefront of Tiktok cosmetics , The year-on-year growth of self operated sales of xiaoodin Tiktok is close to 200%. In terms of offline channels , The company is also adjusting its business strategy , Consider expanding more diversified offline channels , To cope with the impact of the epidemic .

The proportion of R & D investment has been greatly increased to 4% Leap to the forefront of the industry

From the first quarter report , Yixian e-commerce Q1 The R & D cost is 3580 Ten thousand yuan , Year-on-year growth 29.1%, R & D expenses accounted for revenue from the same period last year 1.9% It has been greatly increased to 4.0%, In terms of absolute value and proportion, it is ahead of some domestic peers' R & D expenses in the same period , Even the proportion of R & D in the same period ahead of some international peers . From the past, pay attention to cost performance , Up to now, we have invested heavily in research and development , Leap to the forefront of the industry , The perfect diary and the products of Yixian e-commerce brands have refreshed everyone's views , I think there has been a significant improvement in beauty and quality .

In the near future , Relying on the cooperation between Yixian e-commerce and the Joint Laboratory of the national nano drug Engineering Technology Research Center, the joint research , Yixian e-commerce has developed “ Target repair red black Technology ”+ Specialized ingredients “ Fuyuanxiu TransHealer”, Can achieve precise effect 、 Targeted anti red , It has been applied to the three repair essence of Dahl skin new products ; Besides ,Galenic The French skin care laboratory in Corriere also innovatively proposed VC The three golden rules , Breakthrough improvement VC Transdermal absorption , Driving the industry VC The application research of anti oxygen and anti-aging has entered a new stage . This achievement has been published in the international authoritative academic journal American scientific research press (ScientificResearchPublishing） On .

Industry insiders say , At present, under the double test of the epidemic and the market , The external environment remained grim in the second quarter , The uncertainty is large , Many industries, including domestic beauty products, will still face challenges , The whole may enter a period of structural adjustment . recently , When Chen Li, the second level inspector of Guangzhou Federation of industry and commerce, went to Yixian e-commerce for investigation, he pointed out that ：“ Enterprises should return to the core of value creation , The industry should also adopt a long-term perspective to look at the development cycle of enterprises . Judging from the performance in the first quarter , The transformation of Yixian e-commerce has begun to deepen and achieved initial results . Let's wait and see the next step of domestic beauty makeup .”