How do websites and we media tap user needs? Deeply expose the secrets behind the keywords!

In fact, no matter what website you do , Or from the media , Or is it tiktok? , You want your articles or short videos to have a higher ranking and more exposure , And it's all about one job ： Keyword optimization . Write appropriate keywords in the title of your article or short video , There are also the content of the article and the embedded subtitles of the short video with appropriate keywords , Will bring bonus points to your content , To get better rankings and exposure .

Open the baidu APP Look at high definition pictures

Mining keywords , In fact, it is to mine the user needs hidden behind the keywords , Next, we might as well do in-depth analysis for you through two actual cases ：

Case study 1： Want to do travel articles or videos

1、 We use love station or 5118 Keyword mining tool query “ Where is a good place to travel ” Keyword ;

2、 Top choice , The index is not bad “ Where to go for May day tour ” Analyze ;

3、 We use Baidu to search the keyword ; At the top of the list are leeches , This is a big station with high weight , obviously , It's hard for us to surpass it .

At this time, we need to analyze the user needs hidden behind this keyword ：

First of all, users who search for the word can be divided into South and North by region , Users in the South and North have different needs to search for this word , If we classify the scenic spots in the South and the north in the page, can we better meet the needs of users .

Secondly, according to the age of users, there are two special groups: children and the elderly , We can develop suitable attractions for these two groups in the page , For example, scenic spots suitable for the elderly , Tourist attractions for children .

On the surface , All users are searching for the same keywords , But each user has its own specific attributes , These attributes determine the differences of user requirements . Sum up , We can combine more keywords , such as ：“ Where is a good place for southerners to travel on May Day ”,“ May day with the elderly and children where to travel ” wait , So when a particular user searches for these words , It's very likely that our articles or videos are in the first place .

Case study 2： Mining some long tail keywords about health preservation

With the development of society , More and more people begin to pay attention to health preservation , For example, according to “ What to eat in spring ” Keyword , Is it possible to mine user needs more finely ？

Let's think about it , What are the types of users behind the search for this keyword ：

In terms of gender , It can be divided into men and women , These two groups have different needs for health preservation ; According to age, there will be a special group of the elderly , The elderly are weak in constitution , Pay more attention to health preservation ;

So we can dig out more long tail keywords , For example, what do women eat in spring , What do men eat for health in spring , What does the old man eat for health in spring , Then according to these keywords to do the corresponding content . In this way, we can make more user-friendly content , So as to make their content more exposed .

So how to mine long tail keywords , It can be used in general 5118, Mining with tools like aizhan.com , You can also use the following software ：http://soft.xiaohuanxiong.net/archives/256