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In the era of industrial Internet, there is no Internet in the traditional sense
2022-06-24 22:11:00 【Internet Chronicle】
Return to base , Back to industry , It is becoming the consensus of more and more players . Whether from the top-level business model , Or from the underlying infrastructure , We can all feel this very clearly . When online and offline integration accelerates , When the information docking channels are diversified , The center in the traditional sense will no longer be necessary . And this , This is what the industrial Internet should look like .
What is industrial Internet ? The author thinks , The so-called industrial Internet , It is a process of deep integration of industry and Internet . After such a process , The traditional Internet platform and center will no longer exist , Instead, it will be a brand-new industry integrating industrial characteristics and Internet characteristics . In such a new industry , The connection between supply and demand will no longer be realized by relying on the platform and center of the Internet era , It depends on products derived from the industry itself 、 Technology and pattern .
Through this year 618, We can also feel this very clearly . In the past , Each major e-commerce platform focuses on the acquisition and transformation of traffic , so to speak ,618 It is the culmination of traffic acquisition and transformation . Now? , Such a sign is less and less . Players pay more attention to , Through the deep empowerment of upstream industries , Realize new development through deep integration with upstream industries . therefore , We see the era of consumer Internet , Our usual center and platform no longer exist , Instead, one after another has achieved deep integration with the industry , A new type of 「 center 」.
Just to be clear , Although in the real sense 「 center 」 Began to gradually withdraw from the stage of history , however , We feel their existence all the time . Whether it's industrial 「 infrastructure 」, It is still industrial 「 Inner elements 」, We all feel the existence of these platforms all the time . This actually tells us a truth , namely , In the era of industrial Internet, there is no longer a real center , These centers are just turning the visible into the invisible .
Industrial Internet Era , There is no Internet in the traditional sense
Although the concept of industrial Internet has 「 Internet 」 Wording , however , The industrial Internet is not related to the Internet , You could even say , In the era of industrial Internet, there is no Internet in the strict sense . therefore , When we look at the industrial Internet from the Internet like thinking and perspective , In fact, it has already fallen into a dead end . Although the Internet in the traditional sense no longer exists , however , This does not mean that the Internet has long disappeared , But the Internet began to have a new evolution , Begin to appear in a new state .
In a sense , The Internet has become an incubator , A matrix . It has spawned new technologies , New mode , New types of industries , It provides a new solution for the transformation and transformation of the industry . Through this year 618, We can also feel this very clearly . This year, 618, We see that AI technology 、 The continuous implementation and application of new technologies such as blockchain technology , We see unbounded retail 、 Digital retail 、 The emergence of a series of new models such as instant retailing , however , If these new technologies 、 In depth analysis of the new model , We'll find out , They are more or less connected to the Internet .
Although the Internet in the traditional sense no longer exists , however , They have already evolved into many new technologies 、 A new model , These new technologies 、 The new model is not only providing new solutions for the Internet , It is also putting the industrial Internet into practice . therefore , In many cases , In the era of industrial Internet , The Internet in the traditional sense will no longer exist , But many new forms evolved , New mode , New business , Start with this , The development of the industry can enter a new stage of development .
The author thinks , In such a new stage of development , Is the real change in the industry , The era when the industry really began to change . After entering such a stage , The industries we see can be profoundly and thoroughly changed , Our way of life can be profoundly changed . therefore , If we regard the era of consumer Internet as a migration of scenarios , that , In the era of industrial Internet , It will be an era of profound industrial change , In such an era , The demand of people and the supply of industries , To make a complete change .
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