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video SEO It usually refers to long video platform and short video platform , Short video SEO The platform is only for short video platforms . The difference between long video and short video lies in the user group 、 Duration 、 form 、 Professional differences .

video Connect Optimize common platforms , Such as :、Tudou.com、Youku.com、Ku6.com、 tencent 、 Sina, etc . short + Usually the optimized platform , Such as : Tiktok ,Aauto Quicker, The little red book , Bili, Bili , Micro video , Video etc. .

  How to make short videos SEO Optimize the ranking ？( I use Tiktok SEO Take optimization as an example )

1. Search for keywords ;

What is the purpose of your optimization ？ That is to say , What product or industry are you engaged in ？ Only when you need to promote your products or services , You need to optimize your video . Keyword search is the most intuitive way for customers to show their needs . For the content that needs to be optimized , Record industry terms and product terms , Then start looking for keywords .

  How to find keywords ？

A. Find the drop-down words . The same word , Such as keyword Tiktok SEO, Through Baidu browser 、 Sogou browser 、360 browser 、 Tiktok . When searching , Mobile phone records mobile phone , Computer records computer . Search for drop-down words , Write it all down . These are the keywords we want .

B. Related search . Is the same search . If you are looking for a web page , Scroll down and search for related queries . This is the keyword we are looking for . To search the .

C Find . adopt 5118、 Big data of satellite network 、 Huge amounts of data 、 baidu index 、 Wechat index 、 Webmaster tools these tools can go to . Out of the relevant long tail keywords , Direct export , Or record it yourself .

Search out the key words , Manage yourself . It is divided into first-class words 、 Second level words 、 Third level words 、 Fourth grade words . ad locum , You can also grab drop-down words for software 、 Related search 、 Long tail keywords are classified and managed .

2. Refining data ;

  The keywords you search can be directly in Shakeology Input on the platform , See what happens . In the content that comes out , You can capture the accounts and works that appear . Use tools to analyze keywords , For example, the total number of videos under this keyword , The repeatability of each video , Note the search volume of this popularity index , Finally, choose the hot word with the highest index . Accurately capturing customer needs is at least better than blindly 、 Careful layout is ten times more important . for example , If you are looking for a drop-down word , Such long tail words can rank first in short video optimization . If you search for first-class words on Tiktok , You can go in and copy those videos that first appeared in the top ten . then , Analyze their copy content , Put forward all relevant words in the copy . Use professional data tools to analyze , Words with a large amount of collection , The flow of long tail words is relatively large . This kind of long tail words with a small amount of collection will be easier to optimize . It's troublesome to operate by yourself , You can grab it directly with professional tools .