Twitter's latest feature lets businesses preview upcoming products and remind customers to go shopping

The company explained , Many people are already Twitter Discuss product launch on -- Whether before or after the actual release of the product . They may be expecting a new price cut , Boast that they have got the relevant goods , Or lament that they didn't get .Twitter Express , new “Product Drops” The function is designed to make the merchant part of this dialogue .

adopt “Product Drops” function , Businesses can create a special kind of tweet , Show the goods with words and pictures . ad locum , Businesses can create their promotional tweets as usual , And add product photos , But they can also emphasize when products can be purchased . Users who click on this tweet will be taken to the product details page , Where they can get the information they need to make a decision , Include product description 、 Price 、 Photos, etc. . They can also click on the tab , Check other people's comments on this product .

Twitter It also launched a “Remind Me”（ Remind me ） The button ,Twitter The user can click this button , stay “Product Drops” Get notified when you go online .

Because this new feature is included in a tweet , therefore Twitter Users can be like other Twitter Interact with it like a post -- Tweet through likes 、 Forward tweets 、 Quote tweets 、 Share tweets via private mail or text , Or bookmark it for later access . When a user posts a tweet , There will be a box to encourage them “ Join the conversation ”, And can include a pre filled label .

The company said , Tweets can also use Twitter Advertising tools for promotion , For additional publicity .

On the day of the press conference , by Product Drops Users who set reminders will be notified before launching 15 Minutes in their " notice " In app notification received in the tag , And receive the notice again at the time of delivery .

When clicked , They will see a “ Shopping on the web ”（Shop on website） The button , You can buy this product directly from the merchant's website . let me put it another way ,Twitter There is no middleman role here . This is similar to TikTok Current shopping strategies , The shopping function in the app will eventually link to the retailer's website for final checkout -- Social apps are just the top of the channel , Instead of trying to manage the end-to-end buying process . On the other hand ,Meta The goal of is to provide more shopping transactions within its own application , The user to use Facebook Pay（ Now it's called Meta Pay） Check out .

“ When your favorite brand launches something , You want to be the first to grab this hot new thing before it disappears .”Twitter The product manager Justin Hoang explains ：“Product Drops Our design takes this into account . Shoppers can go to ‘ Product details page ’ Learn about the product details on , Set reminders , So as not to miss the price cut , They can also see other shoppers' comments -- None of this needs to go away Twitter. We are happy to provide shoppers with a way to do more than just talk ; With Product Drops, We are making it easier to talk, find products, and buy .”

Twitter Express , This new feature is currently being used in the United States iOS The device is tested among English shoppers . At launch , It initially worked with a few brands , Include @Dior、@unionlosangeles、@HomeDepot and @Fossil x @JeffStaple. The company said , It will promote this function to more merchants and shoppers in the future .

“ from the beginning ,Union It has always been about community and culture . Consider this ,Twitter It has always been a unique space for us to contact and communicate with our fan community , And keep our pulse on culture ,”Union Marketing Director Richard Brooks Said in a statement .“ Every time we launch a product ,Twitter Are a key point of contact for us to improve our visibility . We are eager to see Product Drops How to help us do things better , Deepen our participation in upcoming products and inform our audience . We can't wait for our fans to see what we're going to launch next .”

Before joining ,Twitter A series of updates have been made to the e-commerce products of , Include 3 Launched in January, it is called Twitter Shops Online storefront ;11 Live shopping test conducted in cooperation with Wal Mart in June ; New product page Twitter Card format ; be known as Shop Spotlight Product rotation function of , And more . Whereas Twitter It is very early to enter the field of online shopping , In addition to the supporting advertisements that may be carried out at the same time as the product release or other shopping activities , It is not yet a source of income , Because it says it doesn't get a share of the speed from shopping transactions .

Bloomberg reports , Whereas with Elon · The turmoil surrounding Musk's acquisition ,Twitter Internal restructuring has been going on , Focus more on short-term user growth . This means that its more ambitious products , Such as space and community , May be relegated to the second place . Musk's acquisition of Twitter What the future business development will ultimately mean , It is still an unknown number .