On how enterprise we media can stand out

From the development of the media industry to today , It's becoming mature , Many small and medium-sized enterprises have laid out the we media field . But the actual results have disappointed many business owners , In the era of we media, for small and medium-sized enterprises , It was an opportunity . Gain fans and traffic through operating we media , Promote corporate brands and products . But now the we media industry is also seriously involved , The competition is more and more fierce , It is difficult for we media to survive without high-quality content . There is a big difference between corporate we media and personal we media .

First of all ： What are the problems of enterprise we media

First , The cost of operating enterprise we media is increasing , Enterprises need to set up an we media team , A team like this needs video clips 、 copy 、 planning 、 Shooting and other personnel , It is already a big team . For many small and medium-sized enterprises , This kind of input cost has been very large , So many we media operating departments of small and medium-sized enterprises only have oneortwo employees .

then , It is more difficult to operate enterprise we media than individual we media , The ultimate goal of corporate we media is to promote corporate brand image , But for ordinary viewers and users , We media must provide content they are interested in , No audience or user wants to see the advertising information . In fact, many corporate we media are releasing a large number of corporate advertisements , Of course, it is impossible for users to pay attention to such we media accounts .

Last , The positioning of enterprise we media is difficult , for example ： An enterprise that sells tea , If you want to operate official we media , So how to position the content , Maybe it can only be positioned as we media in the pan knowledge field .

second ： How to operate SME we media

It is necessary to operate a small and medium-sized we media account , First , More human and financial resources must be invested , Build a professional team , To make a good short video , Planning is indispensable 、 copy 、 The full cooperation of photographers and other personnel . then , We also need to vigorously promote our official accounts , This requires a large amount of capital investment . Last , It takes a long time to operate we media , At least half a year , More than a year or two , It is possible to achieve the desired effect , Just this is enough to make many business owners have no choice but to give up .

It is difficult to operate enterprise we media , But as an enterprise , It is not easy to give up this promotion mode , So now many corporate we media accounts are dying . Business owners see no hope , Practitioners are under great pressure . The bonus period of the we media industry has expired , As the cost increases , It is estimated that more enterprises will wake up , We media is not suitable for all industries and fields . author ： stone IT visual angle