Yurun multidimensional makes efforts in the charity field and bravely resists the corporate public welfare banner

To help needy families and vulnerable groups , Actively spread positive energy , Carry forward the traditional virtues of the Chinese nation , Let the vulnerable groups feel the care and care of the society .6 month 16 The morning of , Yurun and Changle Zhanggang district social work station , Give full play to the positive role of social organizations , Walk into the homes of vulnerable groups together , Send them love and volunteer service 、 Material assistance , Send the warmth of the party and social enterprises to the homes of vulnerable groups .

Social worker and civil affairs associate of Changle Zhanggang district 、 Party members, volunteers and village cadres accompanied the group of Yurun health condolences to visit Zhanggang street 、 There are... In Jiangtian town 4 Poor families , I sent them milk powder 、 bread 、 Cash and other materials , Make sure to send love materials to the most difficult 、 Most urgently 、 In the family most in need , During the visit and condolence , Have in-depth talks with every family in need , Learn more about their life and health , Carry out condolence work .

According to the reporter , Yurun is a high-end milk powder brand of Fujian youbili Industrial Co., Ltd., which focuses on the research and development of characteristic infant formula milk powder and adult formula milk powder . all the time , Yurun all responded positively “ Healthy China 2030” The call of , Focus on operating and serving mother and baby and big health products , So that every family can afford the dairy brand created for the purpose of domestic healthy dairy products . Mr. dengfayu, chairman of Yurun brand, once said in a media interview ,“ Health is one's most precious wealth , It is also a social asset . The great health model is a new model for the development and progress of human society . Great health is to advocate a new healthy lifestyle , It's not just ‘ Cure disease ’, But also ‘ Cure the disease ’; Eliminate sub-health 、 Improve one's own quality , Good health care 、 Health management 、 Health maintenance ; From overdraft health 、 The way to fight disease has shifted to caring for health 、 A new health model for disease prevention .”

Great health as a new service industry , It has great development potential . Practice “ Healthy China ” strategic , Serving the public's healthy life has always been the original intention and highest pursuit of Yurun . The health business department of Yurun University follows the trend , Dedicated to the cause of great health 、 Brand promotion , Let Chinese people drink high-quality milk 、 Rest assured milk ！ At present, the products operated by Yurun brand include Yurun Qimei Yilijia blood glucose regulating milk powder 、 Yurun Qimei brand Keshu powder 、 Yurun Yuhuan three high formula milk powder and other products .

As a scientific research enterprise deeply engaged in the field of health , Yurun thinks ： As a producer of necessities for people's livelihood , The quality of products directly affects the life of the public ; therefore , The enterprise has a sacred responsibility and mission , Provide safety for the public 、 health 、 Nutritious quality products .

While focusing on making good products , Yurun upholds “ Enterprise value comes from society ” Brand values , Do your best to actively undertake social responsibilities , Take the initiative to participate in social public welfare undertakings . Baoguoxu, head of the health department of Yurun University, said ：“ The elderly are a vulnerable group in society , I am very happy to bring them a warmth . Filial piety to the elderly is a traditional virtue of the Chinese nation , That's what we should do ！ This activity is the first love and condolence activity held by the company in Zhanggang district , It's a great honor to have this opportunity to contribute to the poor families , Public welfare, big or small , I also hope that I can continue to serve the needy groups in the future ”.

It is an excellent tradition of the Chinese nation to treat the elderly well , It is the carrier of moral spirit , It is also a part of the filial piety culture , It is also a concrete manifestation of the progress of human social civilization . In order to encourage more private enterprises to actively fulfill their social responsibilities 、 Participate in social public welfare undertakings and charities , Zhuzhou seed social work service and Development Research Center awarded Fujian youbili industry “ Love enterprise ” Title of honor .

As one of the most important social value expressions of the brand , Public welfare is playing a more and more important role in brand equity value , At the same time, it is also an important key point to test whether the brand communication is distracted .

From a leader committed to high-end nutrition and big health industry , To further promote the development of public welfare and philanthropy , Yurun interprets the responsibility and responsibility of an enterprise with its own actions . future , Yurun will continue to “ Nourishing nutrition , Healthy Chinese ” Under the guidance of the enterprise mission , Explore more possibilities for the combination of great health and public welfare , To internalize the practice of social responsibility into the permanent driving force of the enterprise , Deliver warmth with innovation and love , Bloom beauty with persistence and kindness , Set an example for the industry .