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How can decentralized games attract traditional players?
2022-06-21 15:43:00 【Blockchain Star Club】
The penetration of blockchain technology in the game field , Let a decentralized model of “ Play and earn ” The game quickly became hot . however , Although this game is a very successful application scenario of blockchain , But actually , It is not very attractive to traditional gamers . Now enter the blockchain game , More are fans of decentralized communities , And some use it as a financial instrument , People who get more benefits .
Traditional game players are a very large group , According to statistics , At present, the number of global gamers has exceeded 30 Hundreds of millions of people , Once this group enters the decentralized game of blockchain construction , The economic effect is very considerable .
that , How can decentralized games attract the attention of traditional players ? The core answer is to improve the playability of the game . Most of the current decentralized games are not so much a game , It is better to say that it is a financial instrument . This nature determines that it is difficult to get the attention of traditional game players .
As early as 1996 year ,Richard Bartle Put forward “Bartle Gamer taxonomy ”, According to the player's behavior and focus in the game , Divide gamers into four types : Achievement type (The Achievers)、 Social (The Socializers)、 Exploratory (The Explorers)、 Killer (The Killers). These four categories play a good guiding role in the development of the game , Decentralized games want to get more attention from traditional gamers , From these aspects , Would be a good way .
say concretely ,Bartle The four proposed game players show the following characteristics :
Achievement type : This kind of player likes to accomplish something that ordinary people can't achieve , Or collect some precious and rare props . This kind of player can test whether the game is challenging , They are the most loyal players in the game , Because they always play games with a clear purpose . Of course , If the game is not challenging , It's hard to attract them .
Social : This kind of player likes to communicate with others , establish “ An association ”“ Guild ” etc. , Enjoy social fun while playing games . Their existence is easy to form a game centered community , And attract more gamers .
Exploratory : Such players have a high degree of curiosity , They like to find out what's in the game “ Secret ”, Explore little-known game content . Many of them are also called by other players “ Play games with a microscope ”. They can always find the eggs that game developers set up in the game , I always like to look for every detail . This kind of player has brought a great test to the richness of game content , A game with insufficient content , It will soon make them feel boring .
Killer : Such players have a strong competitive mentality , They like to compete with other real players . This type of player exists , Will enhance the competitiveness of the game , Even if it's competitive enough , It may also often hold offline events and other activities .
The core of the decentralized game is “ Play and earn ”, But it should not focus on this aspect , A truly valuable decentralized game , It should be even if it breaks away from “ Play and earn ” Pattern , It can also attract players with its rich game content , Only in this way can it create a new source of income for players and , It can also avoid the road to financialization .
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