Looking at the next step of BAIC bluevale through the 8billion fund-raising, product upgrading and building core capabilities are the key words

          BAIC bluevale, the pioneer of intelligent electric vehicle track, has made another big move .7 month 15 Sunday night , BAIC Blue Valley (600733) According to the disclosure statement , The company intends to raise no more than 80 One hundred million yuan , For the development project of skateboard platform for scene oriented products 、 Vehicle product upgrading and development project 、 R & D and core competence construction projects and supplementary working capital .

          BAIC bluevale launched a fixed increase , What is the core purpose ？ Through this fixed increase , Can we further clarify the company's future development plan ？ It is worth the attention of the industry .

          Fund raising aims at Scenario Oriented models Development

          Announcement shows that , BAIC bluevale plans to invest its net fund-raising in four projects , Including the development project of skateboard platform for scene products 、 Vehicle product upgrading and development project 、 R & D and core competence construction projects and supplementary working capital .

          among , The investment of the skateboard platform development project for scene products 20 One hundred million yuan , The amount to be invested in fund-raising 17 One hundred million yuan . BAIC bluevale judges , With the rapid development of electric and intelligent technology and consumption idea The change of , Automotive products have changed from homogenization tools to personalized solutions , It is becoming a new trend , Car enterprises need to have the product development ability to meet diversified needs . therefore , The company develops upper and lower car bodies respectively , Integrate complex systems into the chassis platform as much as possible , The upper body can be designed freely , Realize the product Portfolio diversification , Jump out of homogeneous competition , Bring product premium .

          In the vehicle product upgrading and development project , BAIC bluevale plans to invest 26.83 One hundred million yuan , To invest in raising funds 25.14 One hundred million yuan . The specific term , Vehicle product upgrading mainly refers to BAIC bluevale ARCFOX Brand pure electric vehicle product upgrading and development , The specific content includes the new platform sports car (N51AB)、 BAIC bluevale's flagship product of strategic cooperation with Huawei -B Level pure electric intelligence SUV(N62HBT) and A Class I crossover vehicle ( Scenario products )3 New development of this model , as well as C Class a pure electric intelligent car (N61HBT) Upgrade and change .

          BAIC Blue Valley announced that , With the population structure 、 The evolution of consumption characteristics and the popularity of cars , China's car consumption has gone from “ Solve whether there is ” The transition to “ Good or bad solution ” Stage , Consumers need to combine with life scenes , Products that can solve the problem of differentiation , Not simply from “ A Point to B spot ” Transportation of . This project 4 These products are all products for segmented groups , In line with the actual needs of the current automotive consumer market .

          Combined with the previous product layout actions of BAIC bluevale , It is clear that the company is maximizing the integration of automotive digitalization 、 The trend of intellectualization is to upgrade products . This year, 5 month 7 Japan , The extreme fox alpha jointly built by BAIC bluevale and Huawei S new HI Version officially launched . This car is the first in the world to carry HI Huawei's full stack of smart car solutions for mass production vehicles , It is also the world's first mass-produced vehicle to support high-level intelligent driving on urban roads , It is also the world's first intelligent cockpit equipped with Huawei - Hongmeng car machine OS High end pure electric mass production cars , It is regarded by the industry as a sign of the arrival of the first year of high-level assisted autopilot .

          After the new car goes on sale , It immediately attracted widespread attention in the end consumer market , stay HI DAY Activities On the same day, nearly 500 Orders for .

          Through this fixed increase , It can be seen that BAIC bluevale is upgrading its products 、 There are also a series of actions on the upward level , With the attention of the above projects , BAIC bluevale's layout on high-end electric vehicle models will be further improved .

          R & D and marketing work together

          BAIC bluevale will also focus on R & D and core competence construction , Planned investment 16.73 One hundred million yuan , To invest in raising funds 13.83 One hundred million yuan , The specific content includes the three power technology capacity improvement project 、 Intelligent networking technology capability improvement project and ARCFOX Brand direct selling SPACE Marketing channel network construction project .

          among , The total investment of the three power technology capacity improvement project is 4.42 One hundred million yuan , Including the electric drive powertrain upgrade development project 、 Cross level experience improvement project of intelligent vehicle electronic control 、 Platform power battery system development project .

          The total investment of the intelligent networking technology capacity improvement project is 9.31 One hundred million yuan , Including the development of core technical capabilities of automatic driving for mass production 、 Intelligent cockpit autonomous software and interactive experience platform 、 Service oriented vehicle control domain product and software development .

          For a long time , BAIC bluevale is “ Spare no money ”, Public data display ,2021 year , BAIC bluevale has invested up to 12.08 One hundred million yuan , Year-on-year increase 24.14%, R & D expenses account for% of revenue 13.89%, More than most domestic independent brands . The first quarter of this year , The R & D cost of BAIC bluevale reaches 2.03 One hundred million yuan , It is increasing year by year .

          According to BAIC bluevale ,2022 In, the company's R & D investment will double . Continuous high investment in research and development , It not only reflects the company's determination and persistence in the transition period , It also reveals BAIC bluevale's confidence and confidence in future development .

          Besides , In terms of core capacity building , This fixed increase is intended to promote ARCFOX Brand direct selling SPACE Construction of marketing channel network . The total investment of the specific project is 3 One hundred million yuan . In accordance with the plan ,2024 year ,ARCFOX The direct sales channel of the brand will go deep into 10 The core business district of a core city , Realize the cumulative operation of stores to 50 home .

          since this year on , BAIC bluevale has made great efforts in marketing and channel construction . Whether it is the brand cooperation with Beijing Guoan , Still named Cui Jian 、 Luodayou concert , All reflect the importance that BAIC bluevale attaches to brand marketing , These are related to sports 、 Marketing measures combining music , Many attract young consumer groups , It plays a prominent role in the in-depth construction of the company's brand image .

          In terms of sales service network construction , BAIC bluevale has also made significant progress . According to the plan , stay 2022 year , The total number of Jihu channel stores will reach 186 home , Cover 94% The market of . meanwhile , from 4 Zujihu exclusive overcharge station 、2 A destination station 、14 Mobile overcharge service vehicle 、 Cover 40 City 1289 Energy supplement network composed of two certified charging stations , It has been officially put into operation .

          Establish industrial chain with an open mind “ Circle of friends ”

          Trace back to the previous fixed increase project of BAIC bluevale , It can be seen that the influence of the company in the industrial chain is very significant . last year 5 month , BAIC bluevale has just completed 55 Fixed increase of 100 million yuan . Including Ningde Era 、 Beijing Electric Control Co., Ltd 、 CAITONG Fund 、 Ping an asset management, etc 16 Name objects participate in fixed increment , BAIC bluevale gained 20% Oversubscribed , Most of the subscribers are industrial chain partners of BAIC bluevale .

          The two core protagonists of this subscription are Beijing automotive And Bohai auto , These two companies are the controlling shareholders of BAIC bluevale —— Related parties controlled by BAIC Group . To a large extent, this ensures the certainty of this fixed increase fundraising .

          BAIC bluevale judges , Beijing automotive 、 Bohai auto subscribes the non-public offering shares of the company in cash , It shows that the controlling shareholders of the company support the development strategy of BAIC bluevale 、 Confidence in the development prospects of the company , This is conducive to the implementation of the company's strategic decisions , Enhance the sustainable development ability of the company , Further enhance the market competitiveness of the company , Create more value for shareholders .

          in fact , In terms of industrial chain cooperation , BAIC bluevale has always adhered to an open mind , Around the intelligent automobile industry chain , With “ Complementary advantages 、 Win-win cooperation ” As the basic principle, it has established a stable industrial cooperation relationship with many international and domestic industry-leading enterprises , At present, a complete circle of friends covering the ecosystem of the intelligent automobile industry chain has been established .

          Looking forward to the future , BAIC bluevale will adhere to the high-quality development strategy , In the era of intelligent electric vehicles , Strive to be a pioneer in the industry 、 Technology exporter and standard definer . And this fixed increase , It will inject strong impetus into the future development of BAIC bluevale .