Marketing skills: compared with the advantages of the product, it is more effective to show the use effect to customers

Marketing skills ： Compare the advantages of the product , What is more effective is to show customers the use effect

Many salespeople naturally think that , Be sure to show the customer the benefits of the product , How good the product is , Versatile , How new the style is , How affordable the price is , Only in this way can we impress the customers . But in fact , The result is far from so , Compare the advantages of the product , What is more effective is to show customers the use effect .

When jobs introduced the first portable Apple Computer , by advertising , Introduce to you in detail how good your products are , How novel the function is , But customers don't buy it , Not interested in these so-called new features , Resulting in very poor final sales . He was forced to leave apple .

Enter Apple again , Jobs changed his strategy , In his opinion , What consumers prefer is imagination 、 reflection , So , The famous “Think different” Advertising was born ： Some people look at the world differently , They see things in new ways , They invented 、 create 、 Think , We make tools for these people , Although some people regard them as crazy , And what we see is genius , Then , Fade out , Apple logo And slogans appear , Pay tribute to those crazy guys , Only people who are crazy enough to think they can change the world , To really change the world . thus , The apple brand has made a big splash , Stand out from the crowd , Popular all over the world .

This story has given us great inspiration , Change the past practice of showing customers the advantages of products , Show the user that using the product or service can better help him escape the pain , Or get closer to his ideal state faster , Because of these changes , You need to have the product , To have , To show it , All you have to do is make this change , This feeling was packaged for him in advance , display , Like becoming more beautiful , It's easier , It allows your child to overtake in a curve , Can let your child have a bright future , such , In order to better impress the customers .

When the customer has this feeling , I was moved , Naturally there will be “ Must have ” Impulse , Now , You tell him again , How to do can be closer to this feeling .

I think , I'm afraid this is “ The same product , Why can some people easily sell out , But some people can't push anything out ” The answer .

Life is full of knowledge , Study a little every day , Accumulate a little , You can be on the road of everyday life , Little detours , I hope my information can help you , Thank you for your attention ！

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