How should tiktok shop cooperate with live broadcast in the background?

1、 Before live broadcast

TikTok There is a product page in the background 、 Order delivery 、 Marketing center 、 assets 、 Data disk 、 Account settings, etc , There are options for shelf products on the product page . After registering the account in the background , Bind enterprise qualification , Then bind the live broadcast TikTok Account number , You can add products .

Goods in TikTok When the backstage goes on the shelves , Need to upload packaging 、 Size 、 Weight and other basic parameters , And pricing and inventory , Then one click on the shelf . It should be noted that , After the goods are put on the shelves in the background , It needs to be bound to the mobile phone TikTok shop Select the items to add to the display shelf , Then add it to the window page .

Before each live broadcast , You also need to go to the window to choose the products of this live broadcast .

2、 During the live broadcast

During the live broadcast, you can use the commodity management page to modify the commodity inventory and pricing in real time , So as to achieve second kill 、 Sold out and other activities .

TikTok Officially launched the large screen live broadcast function , There will be a big screen live broadcast in the data compass . The operator can adjust the flow fluctuation in time during the live broadcast . Besides , The administrator can arrange it in the live broadcast room , Correctly guide the trend of public opinion , Interact with comments in the comment area .

You can also see real-time orders in the order page , Very efficient . Back end supply chain staff can print orders , Arrange the warehouse to pick up and deliver goods when the order jumps out .

TikTok Officials require sellers to 48 Ship within hours , Therefore, delivery efficiency is required , The goods will be transported to the centralized warehouse in Dongguan ,TikTok There will be two QC Then send it overseas , At this stage TikTok International logistics has freight subsidies .

3、 After the live broadcast

After each live broadcast , It is suggested to focus on re closing 、 Product hits 、 Stay time and per capita viewing time .

The field closing data corresponds to the early flow preparation , That is, warm up the video 、 Preheating flow 、 Whether the traffic in the live broadcasting room is sufficient .

CTR It can reflect the accuracy of the selection , however CTR But it's very low , Analyze whether the goods are not attractive , Or for other reasons .

Per capita viewing time is more important , Early traffic will do well , But the retained situation , You should also analyze your own traffic sources 、 Natural flow 、 Live square 、 Other channels and crowd labels , Such as sex ratio .