Snap announced that the upgraded camera products and AR ecology will continue to penetrate the Chinese market

【TechWeb】6 month 9 Daily news ,Snap Held today Snap 2022 China special session of global ecological partnership conference , Released a series around Snapchat user 、AR technology 、AR Shopping and game ecology update .

Snap Vice president of global business David Roter Disclosure ; at present ,Snapchat In the world has super 6 Million monthly active users and 3.32 Billion daily users . With Snap The continuous development and growth of ,Snap We will continue to cultivate China, a key market .

Snap Released a series of camera products , Including lens cloud services （Lens Could）, Enables remote storage , Support will  AR  The filter is bound to the real geographical location , Realize multi-user interaction at the same time ; Ray tracing technology （Ray Tracing）, This technology was introduced into AR Creation platform Lens Studio, Help creators create “ Cinema class ” Of AR effect ; The camera Pixy, No handle control required , Take off and follow automatically with simple operation , Then automatically upload the image to Snapchat.

At this year's Conference ,Snap Launched Minis Privacy component system , It provides a more secure development environment for developers , Give Way Snap Further upgrade the development ecology .Snap Games and Snap Minis yes  Snap Previously launched lightweight games and application platforms , At present, the accumulated users exceed 3.4 Billion .

According to introducing ,Snapchat AR The shopping experience is upgraded again , Three major updates have been made ：

AR Create aspects , all-new AR Shopping Creation Kit （AR Creation Suite） It can make the brand produce high quality products efficiently AR Try on the filter ; all-new  AR  Image processing technology through deep learning model , Be able to put the brand's existing  2D  Product picture material is directly converted into  AR  Image material , Improve  AR  Production efficiency .

AR In terms of experience ,AR Image processing technology also supports users to take a full body self photo , You can experience the upper body effect of a variety of clothes , You don't have to hold the camera all the time to take real-time pictures , Easier to try on .

AR Shopping level ,Snapchat The newly opened  Dress Up  The interface is separate for  AR  The entrance of shopping settings , The user can search in the interface 、 Find out 、 Share  AR  Try on the filter .

Besides ,Snap Express , Trying to integrate better  AR  And games , For example, acting class 、 Scene embedding is a way that is easier to integrate and spread , So as to cooperate with game brand marketing , Open new channels for more game enterprises , Create more opportunities and breakthroughs .