How to automatically generate short chains? How to generate links with UTM parameters online in batches?

What is? UTM Parameter Links ？

For better tracking & Quantify the traffic brought by different channels , Operation and marketing students often need to generate link belts for promotion in various channels utm Links to parameters , To digitize the drainage effect of different channels .UTM yes “Urchin Tracking Module” Abbreviation , The main idea is to track the module traffic tracking and conversion attribution module .UTM yes Urchin A function module developed by the company , and 2005 year Google Acquired Urchin, Now it is also a standard module widely used in the industry to track the source of traffic .

take UTM Parameters added to URL Ending , It can let us better understand the information of visitors ： Which channel did they come from , Which channel has better promotion and delivery traffic , The channel promotion, delivery and transformation are better ：

• UTM source (utm source)： Mark the large channel sources of traffic , For example, Baidu. 、 Tencent advertising 、 Knowledge and so on . Example ：utm_source=baidu
• UTM medium (utm_medium)： The media used to mark the promotion , such as banner、 mail 、 Information flow advertising, etc . Example ：utm_medium=banner
• UTM Activities (utm_campaign)： Used to identify specific product promotion activities , It can be the overall name of the paid advertising program 、 Or pay for free promotion . Example ：utm_campaign=springpromotion
• UTM key word （utm_term）： This is mainly for payment SEM advertising , The keyword used to identify the corresponding payment . such as ：utm_term=hiflow
• UTM Content (utm_content)： use utm_content Often used to distinguish A/B Test or point to different advertisements on the same landing page / Content . Example ：utm_content=banner234 adopt UTM, In this way, we can clearly see the traffic brought by the same article in different channels , And subsequent behavior 、 Retain 、 Transform data, etc . But links with parameters are relatively long , Manually labeling the same channel is easy to make mistakes , Affect the statistical effect . Generate... Manually UTM Parameters are relatively error prone , These problems are common ：
• UTM The parameter is missing a question mark ：https://hiflow.tencent.com/utm_source=wxgroup
• UTM The parameter uses a Chinese question mark ：https://hiflow.tencent.com//？utm_source=wxgroup
• UTM A space or other symbol is entered in the parameter ：https://hiflow.tencent.com/?utm_source=wxgroup
• The team's response to the same channel utm Parameter names are different , Leading to confusion in data management

And if this link is promoted and released , If appear 404/ Untraceable situation , Because it can be used in many places , modify / The adjustment cost is also relatively high . It is more convenient to manage those with parameters through online documents , Facilitate team collaboration , And standardize the naming / Channel label , And see the monitoring effect in real time .

Why generate short links ？ Traditionally, how to generate short chains in batches ？

Example ： One with various UTM Long links to parameters

Pictured above , We can see that long links with parameters are too long , It is not convenient to promote on social media and other media , So we usually promote it , You need to turn these long links with parameters into short links , There are two traditional ways ：

• Use online tools to generate short chains in batches ： But this one needs to be copied and pasted into different cells by itself , Go and tidy up , Repetition triviality
• use excel Batch processing ： operating / Market students usually need more than one person to work together ,excel- Online documents need to be copied and pasted, which is time-consuming , It is also unable to share and see data in time

So based on these appeals , We hope to generate an automatic link converter ： First , It can be done by utm Splicing of parameters , To automatically generate growth links ; secondly , I hope I can bring it automatically utm Long links of parameters are automatically converted into short links . The effect is as follows ：

How to generate short chains online in batches ：

First step , Make an online form of Vig table with automatic growth link with parameters

open , Make a template of Vig table , Produce an online form according to your needs . Refer to my settings ： Page name 、 Original link 、utm source、utm medium、 Link check completed （ Make sure to check the link ）, Long link 、 Short link . use concatenate Function links the original 、utm source、utm medium To piece together and automatically generate a short link .

second , Open our automatic template for batch generation of short chains .

Click to view the template

Select the Vig table we just generated , We choose “ Link check completed ” be equal to “ yes ”, And then click 【 Test preview 】 and 【 preservation 】 Go to the next step .

Automatically generate short chain templates

The third step , Small code short chain , We choose the long link of the original data on the Vig table , And then click 【 Test preview 】 and 【 preservation 】 Go to the next step .

Step four , Select the wig table , Update data , Select the corresponding record id, Character matching , Select the corresponding 【 Short link 】. And then click 【 Test preview 】 and 【 preservation 】, Click on the 【 Publishing process 】.

such , Then you can put it on the wig table , And your little buddy , Together with convenient batch management short links ！ Just enter the corresponding link each time , Modify corresponding utm source And corresponding utm medium, You can automatically generate the corresponding long links & Short link .