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What "posture" does JD cloud have to promote industrial digitalization to climb to a "new level"?
2022-07-28 02:51:00 【Intelligent relativity】
The theory of intelligent relativity (aixdlun)
Author Ye Yuanfeng
Cloud has become a necessary option for digital transformation , The status of cloud computing is self-evident , In turn, , The development posture choice of Cloud Computing , It is also closely related to the promotion of industrial digitalization to a large extent .
When industry digitalization begins to bid farewell to the early kind “ Fill the digital vacancy ” Instead, they began to move towards higher goals 、 Climb a new value level , It also means that cloud computing must find a more suitable posture , Only in this way can we be better behind the digitalization of the industry “ Give me a push ”.
A typical recent event , Just to confirm this .
7 month 13 Japan ,2022 JD cloud summit of JD global technology Explorer conference was held in Beijing . The summit is to “ Symbiosis towards reality , Restart growth ” The theme of , At the meeting , JD cloud undertakes to better understand the development concept of the industry , It is the first time to show the panorama of digital intelligence supply chain , Comprehensively explain its “ Digital intelligence supply chain ” Ability .

This ability , In short , That is, from the perspective of systematic full link ( Including digital intelligence infrastructure 、 Digital intelligence procurement 、 Collaborative research and development 、 Intelligent manufacturing 、 Global marketing 、 Value service 、 Full link business scenarios including supply chain integration ), Accurately promote the digital transformation of all links of the industry .
The practice of promoting industrial digital transformation with the thinking of supply chain management , It is obviously different from the usual large and comprehensive cloud computing method on the market , And JD cloud is even determined ,“ The next stop of industrial digitalization is digital intelligence supply chain ”.

Why did JD cloud dare to make such a judgment , And emphasize yourself again “ Better understand the cloud of industry ” Brand tone of , Combined with relevant industry analysis and statistical data , The reason may be that the digital intelligence supply chain has become a cloud computing driving the industry digitalization to climb up in four dimensions “ New steps ” A necessary and feasible posture . This is also worthy of industry reference .
Enterprise dimension :“ Authors efficiency ” Is not enough , We must enhance the competitiveness of enterprises
What does an enterprise want to get through the process of industrial digitalization ? Is it what is usually called cost reduction and efficiency increase ? The past may have been , But now this is not enough —— We must be able to realize the fundamental improvement of enterprise competitiveness , At this stage, industrial digitalization can be considered valuable in the enterprise dimension .
This point , Just like the internationally renowned venture capital data company CB Insights In its 《 China industry digital development report 2021》 mention , A series of actions of industrial digitalization , Finally, they all point to “ Enhance the core competitiveness of enterprises ”.
Why , The industry digitalization of enterprises has experienced a three-level jump :
for the first time , It is preliminary digitalization “ Fill a vacancy ” The process of , No digitalization 、 Digital links are needed , Common cost reduction and efficiency increase —— Where can we save costs 、 Where can we increase some efficiency , It mainly reflects , Many scattered technologies and products have gained market ;
The second time , It is the process of digitalization and systematization , The underlying infrastructure needs to be established 、 Need a platform layer 、 Application layer, etc , This stage , Integrated cloud computing vendors are popular , Become the main force in the construction of industrial digitalization ;
third time , It is also happening now , It is the process of demonstrating digital value —— After the system is completed , Need in value “ See the real chapter ”, Ultimately, it should help improve competitiveness 、 Change the business performance . By this time , Cloud computing should not only have the ability to establish a digital system , We need to be able to highlight specific values , Help enterprises get visible in the fierce market fight 、 Measurable competitive advantage .
The digital intelligence supply chain just matches such needs .

It can help enterprises in the fierce 、 Establish a leading edge in the model in the market of red sea , For example, with the help of JD cloud, Feihe dairy , Create a more efficient 、 High automation at lower cost 、 Intelligent warehousing operation mode , Realize the upgrading of the dairy supply and marketing system , It has set a benchmark for intelligent warehousing in the whole industry ;
It can help enterprises get through the key sticking points 、 Achieve operational leadership , For example, BAIC group relies on JD cloud's unified management capability , It realizes the connection and integration of basic resources , All resources can be flexibly deployed on a unified platform while ensuring security ;
It can help enterprises achieve direct market breakthroughs 、 Improve the effectiveness of change , For example, Minsheng Bank cooperates with JD cloud , stay 618 During this period, the number of active customers increased year-on-year 73%, The number of new card binding increased year-on-year 216%, Directly achieve a breakthrough in the consumer market ;
……
These cases show , In addition to cost reduction and efficiency increase, digital intelligence supply chain can realize Cloud Computing “ instinct ” value , It is also helping enterprises improve their overall competitiveness , It can better cope with the increasingly complex external market conditions 、 Enhance enterprise resilience .
Industry dimension : Old practice “ Optimize ” Is not enough , We must realize the innovation of integrated mode
Above the enterprise , What is the value of industrial digitalization to an industry ? In the past, as a kind of technological innovation, it has played an important role in the industry 、 Business model “ Digital optimization and upgrading ”, So now , Achieve breakthrough mode innovation 、 Bring more and more surprising development possibilities , Can better reflect the value of industrial digitalization .
Why , With the deepening of industrial digitalization , Innovation in discrete links of the industrial chain is being replaced by integrated innovation , Holistic 、 The innovation of overall vision will bring greater value breakthrough —— Also in CB Insights Of 《 China industry digital development report 2021》 in ,“ Accelerate the effective integration of upstream and downstream factor resources in the industrial chain , Achieve positive interaction ” The practice of has become the mainstream , Industrial “ symbiosis 、 Alternate and regenerate ”, help to bring about “ A new business model was born ”.
Among them , Of the industrial chain “ Integrate ” Become the key word , This naturally leads to the ability of digital intelligence supply chain , One of its biggest features , It is precisely the innovation possibility brought about by the continuous deepening of industrial chain integration , even to the extent that “ Break through traditional imagination ”.
Just as , Few people can imagine ,300 More than factories 、30000 Multiple devices can be integrated by digital intelligence supply chain , Form a collaborative research and development 、 Intelligent manufacturing 、 Digital infrastructure 、 Supply chain integration “ Super virtual factory ”, And this , It is JD cloud and Zhiyun Tiangong together with Changzhou mobile to build the bell tower area 5G+AI Industrial manufacturing cloud platform , Changzhou “ Super virtual factory ”.

This is a model innovation at the industry level , Ultimately, it is also feeding the development of individual enterprises , Supported by a company in Changzhou “ Super virtual factory ” Achieve faster innovative product development 、 Intelligent transformation of production lines and creation of new brands , And the number of orders and sales of new products have increased .
When the manufacturing industry is struggling to find a breakthrough in innovation , Digital intelligence supply chain “ Integrate ” The in-depth innovation brought by capability has built a brand-new industry breaking mode .
Regional dimension : The development of the industry itself is not enough , Industrial Synergy must be realized
Who is the biggest driver of industrial digitalization ? Not an enterprise , It's the local government . According to statistics , At present, there are more than 20 Provinces and cities are committed to developing the digital economy 、 Accelerating the digital transformation puts forward the goal plan .
thus , When industry digitalization goes further , Its mission is not only the development of the industry itself , It must also be compatible with regional development ——“ production ”、“ zheng ” Collaboration has become the two wings of digital transformation .
And in the process , Due to the complexity of the industrial chain system , Industry digitalization cannot be achieved without the capability of digital intelligence supply chain , This point , It is also the ability that many cloud computing lacks in the process of promoting industrial digitalization .
thus , We can see that JD cloud has more in-depth cooperation with local governments in industrial collaboration in many places across the country , At the forefront of the industry .
In Lanzhou New Area , JD cloud's technical capabilities are deeply integrated with its characteristic logistics industry , Overall planning highway 、 The railway 、 aviation 、 Logistics park and other resources , The port operation capacity of Lanzhou New Area has been greatly improved , It also promotes the formation of Gansu industrial integration supply chain cooperation model in the field of trade and transportation .

With more and more regional investment in industrial digitalization , What can be expected is , In the future, the value of industrial digitalization will be examined more from a single enterprise 、 The industry is transferred to the whole region , Only when it can promote the regional industrial coordination and break the situation, will the industrial digitalization play be recognized , And digital intelligence supply chain capability , Under this trend “ Sleepy Pillow ” Type of Cloud Computing .
Macro dimension : Promoting the economy is not enough , We must help the country improve its competitiveness
At the macro level , What is the value of industrial digitalization ? in the past , It should be said that technological innovation brings new economic momentum , So as to promote economic development . And now , Under the complex and severe domestic and international situation , Industrial digitalization also promotes the implementation of the national economic macro layout at the practical level , It is closely related to the improvement of national competitiveness .
Today, we are fighting for industrial upgrading , It's not enough to bring the improvement of economic data , The digitalization of industries that cannot help improve national competitiveness will fail to live up to the expectations of the times .
The big data industry group of Huabao fund, a well-known fund management company, is in its 《 Special topics on China's macro : Five questions: industry digitalization 》 I mentioned , The development of industrial digitalization will help build a new development pattern of double circulation , Advanced Internet technology will help to continuously export China's digital technology 、 Products and Applications .
Internal and external double circulation 、 the Belt and Road 、 National unified market …… These macro policies to enhance national strength are inextricably linked with industrial digitalization , And what they need is domestic 、 Efficient scheduling of global goods 、 Circulation synergy , Can not be separated from the shaping of the full value link , Industry digitalization must take digital intelligence supply chain as its main capability , To cope with this change .

Conclusion
JD cloud's digital intelligence supply chain is not an innovation out of thin air , But based on JD 19 Accumulation of supply chain efficiency in . at present , JD manages more than 1000 ten thousand SKU, service 5.8 Billion consumers , It's super 470 Minute level delivery of users in counties, districts and cities , Its 30.2 Days of inventory turnover, leading the world .
One side , Digital intelligence supply chain is rooted in JD's own industrial practice , On the other hand , The new stage of industrial digitalization , Competitiveness 、 Mode innovation 、 Regional Industrial Synergy 、 The macro layout fits …… In fact, it is also the industry digitalization trend highlighted by the development of jd.com itself .
It can be said that , Because its own development represents the trend of industrial digitalization 、 Precipitated the corresponding ability system , JD cloud is becoming a cloud that understands industry better with its digital intelligence supply chain —— Everything goes back to the original axiom in the development and competition of Cloud Computing : It takes a good blacksmith to make steel. .
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