2022 cloud store joint marketing development fund (MDF) Introduction

1       What is? MDF？

In order to support partners to carry out marketing activities , Continuously improve sales 、 Achieve market goals , Huawei yunyun store has set up a market development fund （Marketing Development Fund, abbreviation MDF）, Provide fund support for joint marketing activities of cloud store associated goods .

 

2       apply MDF What are the benefits

By applying MDF, Partners can ：

1、 Improve the return on investment in listing （RIO）,MDF It can provide partners with up to 100 ten thousand （ RMB ） Fund support , Save a lot of marketing expenses .

2、 By applying MDF, Make joint marketing plans with cloud stores , Get more resources to support （ Including but not limited to the following ）：

• Sales list recommendations
• Cloud store social media publicity
• Offline activities of cloud store
• Channel expansion （ Industrial cloud 、 Partner cloud 、 Government affairs cloud, etc ）
• Live broadcast of new ecology

 

3       MDF How it works

Cloud store cooperates with partners , Jointly invest resources in joint marketing activities . The overall process is as follows ：

Cloud stores provide partners PMM（Partner Marketing Manager） Role support , Assist partners in formulating plans 、 Coordinate the resource investment on the cloud store side and recommend the marketing service providers certified by the cloud store （ If necessary ）.

explain ：PMM Not responsible for defining MDF Activity indicators of , The indicators of partners are mainly defined by themselves .PMM Nor is it committed to achieving any revenue or pipeline goals .

4       MDF Types of activities supported

MDF The current scope of application is as follows ：

classification	Activity description	Application threshold
Consulting and Planning	Consulting and planning for product marketing , Jointly formulate with partners, including product marketing planning 、 Listing plan, etc	Join the cloud store circle operation , Reach certification level （ Silver grade ） And above
Content of the class	Relevant contents prepared for marketing promotion , contain ： 1、 video （ Brand 、 Cases 、 Product presentation demo） 2、 Spread the copy 、 white paper 、 Poster design / writing 3、 Brochure 、 Publicity case collection 、 Brochure 、 Roll Screen 、H5 Make 、 Production and printing of marketing materials	Join the cloud store circle operation , Reach certification level （ Silver grade ） And above
Activities	1、 Activities for end customers , Such as online live broadcast 、 Customer CXO Activities / Circle activities 、 Communication with customers / Seminar activities 、 Third party Industry Forum 、 Exhibition tour, etc 2、 gift	Join the cloud store circle operation , Reach intermediate （ gold ） And above
Digital marketing	Public relations companies and media services 、 medium / Advertising purchase and delivery 、SEM、 Digital marketing （ New media operation and management 、 Digital platform services 、EDM、 Telemarketing ） etc.	Join the cloud store circle operation , Reach intermediate （ gold ） And above
Exhibition	Huawei cloud store related service center 、 Innovation center Design and build 、 Booth construction, etc	Join the cloud store circle operation , Reach advanced （ Diamond grade ）
Open source image ecological marketing service	Joint marketing activities of open source mirror ecosystem	Consult alone

 

5       MDF Incentive rules

MDF The application threshold and limit of are as follows ：

Incentive threshold	Incentive limit	Application rules
Join the cloud store circle operation , Reach certification level （ Silver grade ）	Each item is awarded MDF quota 10 Ten thousand yuan / year	1) Every time you apply ≤10 Ten thousand yuan ; 2) If the application fee exceeds the limit , The expert jury will conduct joint marketing activities according to the previous period of the partner ROI Evaluate the effect , After passing the review, confirm the additional amount .
Join the cloud store circle operation , Reach intermediate （ gold ）	Each item is awarded MDF quota 20 Ten thousand yuan / year	1) Every time you apply ≤10 Ten thousand yuan ; 2) If the application fee exceeds the limit , The expert jury will conduct joint marketing activities according to the previous period of the partner ROI Evaluate the effect , After passing the review, confirm the additional amount .
Join the cloud store circle operation , Reach advanced （ Diamond grade ）	Each item is awarded MDF quota 40 Ten thousand yuan / year	1) Every time you apply ≤10 Ten thousand yuan ; 2) If the application fee exceeds the limit , The expert jury will conduct joint marketing activities according to the previous period of the partner ROI Evaluate the effect , After passing the review, confirm the additional amount .

1. Incentive explanation

The cumulative application limit of all products of a single partner does not exceed 100 Ten thousand yuan / year .

MDF When incentives are issued , according to MDF Use the effect score to distribute .

• When MDF Use effect score ≥80 time-sharing ,MDF Incentives are paid in full according to the application .
• When 80>MDF Use effect score ≥60 time-sharing ,MDF Incentive payment amount = Application amount ×（MDF Use effect score /100）.
• When MDF Use effect score ＜60 time-sharing , No incentives .

1. MDF Use the effect score calculation instructions

MDF Use effect score = Clue score ×0.4+ROI×60

Clue scoring model ：

Partners submit clue commitments according to the following model , Jingyun store MDF After the review team passes the review , Grade according to the commitment level by level during acceptance .

The scoring table is as follows ：

project	explain	Full marks	The goal is	actual	score
UV	Product page UV, Derived from operation	10	A	B	10×（B/A）
Number of marketing leads	The number of consultation leads received by the telemarketing team	10	A	B	10×（B/A）
Number of effective clues	The telemarketing team received the number of consultation clues after cleaning , The number of valid clues obtained	30	A	B	30×（B/A）
order form	The quantity of the final order	50	A	B	50×（B/A）

Final Clue score Is the sum of the scores .

Apply for activities ROI Calculation description is as follows ：

ROI= Huawei cloud profit sharing, a commodity associated with cloud stores /（ apply MDF Invest money ×1.8）

MDF Use the effect scoring cycle ： When applying for activities , It needs to be clear MDF Use the statistical cycle of effect scoring , Calculate from the execution of the activity , The longest period shall not exceed 90 God .

 

6       How to sign up MDF

Current registration and consultation MDF Related matters , You can send an email to ：[email protected], Contacts ： Manager Zong .

Later, the cloud store will provide MDF Entrance entry , Partners can sign up online and submit materials directly .

 

7       MDF Carry out the requirements & Fulfill the requirements of application materials

MDF The following requirements should be followed in the implementation process . After the event , The application materials need to be submitted as required , So that the cloud store can verify , Give incentives in time .

classification	Activity execution requirements	Fulfill the requirements of application materials
Consulting and Planning	—	1、 Contracts and invoices signed by suppliers 2、MDF Use effect scoring statistical materials explain ： If it involves content 、 Activities 、 Digital marketing , Please refer to the corresponding requirements .
Content of the class	1、 Cloud store related elements should be included , Such as the name 、Logo、 Links, etc. 2、 All solid materials must be used / Write off after distribution	1、 Contracts and invoices signed by suppliers 2、 Finished product photos / video / file , Propagation page / link ; If it is in kind , It also includes but is not limited to warehousing / Inventory 、 issue 、 Finished photos, etc 3、 Physical material distribution / Receiving record （ With the signature or seal of the relevant person in charge ） 4、MDF Use effect scoring statistical materials
Activities	1、 There are Huawei cloud store elements exposed （ Such as LOGO etc. ） 2、 Including but not limited to normal in compliance marketing activities 、 Reasonable expenses , Such as site fee 、 sponsorship 、 Training instructor fee （ Only limited to Huawei cloud culture 、 management 、 sales 、 Training expenses related to non after-sales delivery such as technical trends ）、 Service fee of the conference company 、 Food and beverage 、 Accommodation and transportation expenses of participants 3、 The gift fee does not exceed per capita 200 element , The gift fee for online activities shall not exceed per capita 50 element .	1、 Contracts and invoices signed by suppliers 2、 Live link / screenshots , Photos of on-site activities 3、 Attendance form of participants 4、 Upload the list of participants 5、 After the customer-oriented activities are completed, you need to enter the opportunity point information 6、MDF Use effect scoring statistical materials explain ： For example, it involves content classification or media publicity , Please refer to the corresponding requirements ; If the sponsorship fee is involved, the sponsorship contract shall be provided .
Digital marketing	Including all kinds of media service fees related to the event 、 Digital platform usage fee 、 Advertising fee （ Creative design 、 Printing production 、 Launch, etc ）、 Contribution fee 、 Direct postage, etc	1、 Contracts and invoices signed by suppliers 2、 Release certificate , Including but not limited to the media 、 Website 、 publication 、 Summary of publicity reports and advertisements published on wechat and other media , As the case proves 、 Last issue proved 、 Publish links 、 Publish screenshots or photos of the page 3、MDF Use effect scoring statistical materials
Exhibition	1、 Huawei cloud elements are exposed on site （ Such as LOGO etc. ） 2、 Including exhibition hall design fee 、 Engineering cost （ Decoration fee 、 Purchased materials ）、 Booth construction fee, etc 3、 The acceptance shall be carried out by Huawei cloud interface （ Including authenticity 、 Show content 、 Presentation quality and operation management ）	1、 Photos of on-site activities 2、 invoice 3、 The exhibition hall construction needs to provide the design and construction contract 4、 Huawei cloud acceptance certificate 5、MDF Use effect scoring statistical materials
Open source image ecological marketing service	Cooperate with Huawei Yunyao server , Open source image products for developers （ Including virtual machine image 、 Container mirror ） etc. , Jointly carry out promotional activities , Service providers reduce the price of goods to support Huawei cloud to get customers , Huawei cloud gives subsidies to service providers for marketing expenses .	1、  Cloud store related open source image orders . 2、  Proof of new paying customers .

 

8       FAQ

8.1       MDF Which account will it be distributed to

MDF It will be issued to the bank card maintained by the partner in the Merchant Center .