The digital human industry is about to break out. What is the market pattern?

In recent days, ,IDC Release 《 China AI Current situation and opportunity analysis of digital human market ,2022》 The report . According to the report ： China AI The scale of digital human market shows a trend of rapid growth , Expect to 2026 The year will come to 102.4 RMB 100 million . At present AI The digital human market can be divided into 2-3 A echelon , Baidu Intelligent Cloud leads by AI Ability 、 Basic product capabilities 、 User experience , And in the case of commercialization 、 Market and ecological capacity 、 Outstanding performance in vision , Become the leader of the first echelon .

China AI Digital human market 2022 Annual assessment

The rapid development of digital human market is affected by many factors . According to the IDC Report analysis , policy 、 Application value 、 market demand 、 capital expenditure 、 Technology maturity is driving AI The rise of digital human market . for example ,《 Radio, television and network audio-visual “ the 14th Five-Year Plan ” Science and technology development planning 》 The emphasis on , To promote virtual anchor 、 Animation sign language is widely used in news broadcast and other program production ; Digital employees are playing 7*24 The unique value of hourly service , Generate creativity that humans cannot achieve ; meanwhile ,AI technology 、 Calculate the force 、 Maturity of hardware facilities , It also promotes... From the technical level AI The large-scale development of digital people .

AI Technology has become the key driving force for the development of the digital human market , Baidu AI Cloud Xiling has accumulated profound experience

IDC According to the report , Most of the current figures are in L1-L3 Stage , That is, relying on algorithms to drive limbs 、 Posture 、 mouth 、 Expression, etc , Digital people can perform simple decisions and operations . In the future, digital people will realize L4-L5 level , Digital people make their own decisions 、 Perform tasks , Fully realize intelligent interaction . without doubt ,AI Leading manufacturers will achieve... Faster L4-L5 Level .

Take Baidu AI Cloud Xiling digital human platform as an example , In speech recognition , carrying SMLTA The large speech model makes the accuracy of speech recognition reach 98%, With the syllable parallel technology pioneered by Baidu , The accuracy of digital population synthesis is up to 98.5%. Relying on Baidu AI Full stack capability of , Make digital people in facial expression 、 Body expression 、 Voice expression 、 Answer content 、 Physical reactions 、 Emotional feedback and other external effects on performance and interaction , Have unique industry leadership .

Baidu AI Cloud Xiling creates a digital human with accurate mouth shape and rich expression

meanwhile , Equipped with 10 billion parameter dialogue model PLATO, It can help digital people have their own experience and cognition , Communicate with the user 、 Interesting 、 Talk emotionally . coordination AIGC The ability to create intelligently , Let digital people realize AI create 、AI Recreation , Whether it's painting 、 Poetry 、 produce a novel 、 Writing the lyrics is nothing to say . It is AI The powerful advantages of the underlying technology , Make Baidu AI Cloud Xiling in “ User experience ”、“AI Ability ” Ranked first in two dimensions .

carrying PLATO Large model to achieve super intelligent question and answer

From cool to practical , Baidu AI Cloud has been built 20 More than one digit digital human landing application

IDC The report further states that ,AI Digital people have great commercial and social value .

• For businesses , Increase employee productivity 、 creativity , Optimize the user experience ;

• For brands ,AI Digital people can be used as virtual brand image , Avoid unexpected risks caused by real person endorsements ;

• In the direction of public welfare , It can provide service channels for the disabled , Realization AI Be kind . These values are being continuously released on the two high potential tracks of the digital human market .

At the service-oriented digital man track , since 2019 So far this year , Shanghai Pudong Development Bank and Baidu AI Cloud continue to expand the digital workforce , The first bank created by both parties “ Digital employees ” Xiao Pu incarnation “ Wealth management specialist ”, Every month is 46 Million people provide more warm financial services . More Than This , Document review digital staff can provide the equivalent of 200-300 personnel / Annual productivity ; The call out volume of digital human customer service can reach that of artificial seats 30 times ; the AI Customer service personnel trained by digital employees 、 Financial Manager , The average amount of a single sale has increased 10-20 A little bit , Really verified AI The unique value of digital people in the financial industry .

And in the virtual anchor 、 The performance type digital people represented by virtual idols are on the track , Created by Baidu AI Cloud Xiling AI Sign language anchor , Have been to 2700 Million deaf users provide sign language services for live broadcast and events , Help special people enjoy universal benefits AI Technology dividends ; World Museum Day , The first virtual publicity officer for cultural and Expo “ Wen Yaoyao ” Work with certificate , Will provide explanations for major museums 、 Guide 、 Live broadcast and other services ; Sigaga, the digital person of Baidu brand, has also become the first virtual spokesman of McDonald's , Open up new ways for brand marketing .

Baidu AI Cloud Xiling digital man family

In recent days, , Baidu AI Cloud Xiling has also passed 48 Tests , It has become one of the first manufacturers to pass the digital human capability evaluation of the China Academy of information technology , It represents the highest standard of the current digital human industry .

IDC Lu Yanxia, assistant research director of China, said ：“ Today's AI Digital people have played an obvious commercial value in some fields , The future is in life and work , There will be a large number of digital people coexisting with mankind .” future , Baidu AI Cloud Xiling will continue to interact through a new generation of visual voice , Bring new interaction and service experience , Let every enterprise and individual have their own exclusive digital people .

Click on Read the original Learn more about Baidu intelligent Xiling digital human platform .