How does Google's audience work?

Because Google has a very large search volume . Numerous audiences . Collect all the signals that are active on it , The comprehensive conclusion of audience intelligence .

The signal

Google The intelligent algorithm will be based on the user's Google.com、YouTube、Google Map 、Google Shopping and other platform behaviors , Find out the rules that users show repeatedly in terms of behavior .

questionnaire

Google User behavior will be verified through questionnaires and transformed data .

Cross device

When a user switches between a mobile device and a desktop device ,Google Still have a full grasp of their behavior , So as to help brands cover users across devices .