Why is vfly, a high-end brand of Yadi that does not live up to its name, not high-end?

【 Fengchao network original 】

“ Do not admit defeat ” Yadi has launched a high-end brand again .

In the second half of the smart electric car, Yadi , Towards the design deficit .

7 month 8 Japan , Yadi has launched a high-end electric vehicle brand VFLY, The lowest selling price is near 7000 element , and G Series of G100Max The price is even as high as 19800 element . Not to mention VFLY Whether the pricing of is in line with its high-end “ identity ,” Let's start with the configuration VFLY Whether it is worthy of the name as stated in the publicity .

be more in name than in reality , High end brands are not high-end ？

Judge whether an electric vehicle meets the basic needs of users , Just look at these elements ： Endurance 、 Durability and price .

And judge whether an electric car is on the high-end line , With the current two wheeled vehicle manufacturing technology , In addition, Yadi is right “ High-end ” The understanding of the , Its new products VFLY Where is the high end of this electric car ？ according to VFLY That's what I'm saying , That is because the intelligent vehicle system is loaded .

according to the understanding of ,VFLY Electric car G/L The function of the series , Indeed, we have made great efforts in intellectualization ： Be able to make and receive calls 、 Map navigation 、 Music playing and using Himalayan online applications , In addition, the voiceprint can be used to unlock . See these functions , I have only one feeling ： Has the electric vehicle industry been rolled up to this extent ？ It has developed to the point that we need to take the road of four-wheel vehicles “ Bo eyeball .”

In the era of traditional electric two wheeled vehicles , The two wheeled electric vehicle is just a commuting vehicle , With the arrival of the intelligent era , To meet the second round travel needs of Internet users , Traditional electric vehicle enterprises have carried out innovation and transformation , Today's two wheeled electric vehicles can't keep out the wind and rain , Intelligentization is smart enough .

However, some professionals pointed out that , Compared with the high-end products launched by Yadi , Its competitor No. 9 、 The products launched by brands such as Mavericks are intelligent , Obviously, it is much higher than Yadi . This aspect , Yadi really lags far behind its competitors in terms of technical precipitation , Because a real high-end two wheel electric vehicle , It is not just a simple stack of intelligent operations , Moreover, some of the functions seem to be weak , There is a suspicion of random superposition .

For consumers , The basic requirement of a two wheeled electric vehicle must be the commuting function , As long as the endurance and riding experience are good enough , The others are floating clouds .

More ironically , Yadi's VFLY What a brand can do , There are already electric vehicles on the market , And the price is cheaper . If, according to these requirements , Casually pull out an ordinary intelligent two wheel electric vehicle , Maybe they can be regarded as high-end brands . Is Yadi right “ High-end ” What's the misunderstanding ？

Deep in the vortex of complaints , Product quality problems occur frequently

Everyone who knows Yadi must know , Yadi's high-end brand is not “ Late but late ,” It is “ Fight again .” Because its high-end brand is not high-end enough , There have been “ criminal record ” Of .

As early as 2018 year , Yadi's high-end brand E7Li It was exposed because of quality problems . In those years, this product made great efforts in marketing , The battery 、 Shock absorber and other accessories are sourced from internationally renowned suppliers , Therefore, it has won the support of many consumers .

lo , Call it redefining “ Higher end ” Of E7Li Electric cars , However, it has been criticized by numerous consumers . According to the consumer's description , This electric car is not always powered off for no reason , That is, the shock absorber used is not consistent with the advertised brand , Suspected of false propaganda and many other problems . Originally, it borrowed the east wind of Yadi brand , Consumers have great expectations for the high-end brands they have launched , But as soon as the product came out , Not only did it not meet the expectations of consumers , On the contrary, it is not satisfactory in many aspects .

There is a saying I don't know what to say , Compared with brand awareness , Maybe Yadi just received it frequently “ complaints ” You can already “ Blog out ” 了 .

Such as black cat and other complaint platforms , The frequency of complaints about Yadi is quite high .

There are consumer complaints that , Yadi lithium battery originally promised a shelf life of two years , After only one year, the battery capacity has dropped to only one fifth , The product quality did not meet the expectation , Not only to the detriment of consumers , The status of the brand in the minds of consumers will also be greatly reduced .

Logically speaking , Yadi electric vehicle has accumulated certain experience and precipitation in the market , Should have made some progress in battery R & D technology , Moreover, battery life is one of the most basic and important standards for electric vehicles , Even this is difficult to meet the needs of consumers , Can you really do a good job in other aspects ？

besides , On the Internet about “ Yadi complaint ” 's post , Not to say that “ I can't get through to Yadi's official website ”, It's about “ There is a problem with the electric car tyres , There are no after-sales complaints ” wait , The after-sales service of Yadi electric vehicle is poor 、 There are many complaints about bad store attitude .

When the competitive products are well developed , Yadi is so indulgent in its after-sales service sector , It's like lifting a rock and hitting yourself in the foot . Besides, , With years of market experience of Yadi , I believe that consumers are also aiming at brand awareness , I didn't expect to encounter such a situation .

There are so many complaints about product quality , It's no wonder that Yadi's move to fight the high-end market again this time is generally not favored by the industry .

How far is Yadi from being truly high-end ？

How to make a two wheeled electric vehicle , In fact, the market has already given the standard answer .

For consumers , In the final analysis, the demand for electric vehicles is still the problem of battery life and endurance . therefore ,“ Sensible ” Most of the two wheeled electric vehicle enterprises are working hard on battery life , Because they know that as long as the endurance is not , What about electric cars “ High-end ” It's all in vain , But Yadi has been struggling with what intelligent functions can be added to attract consumers , Will it finally “ Picked sesame and lost watermelon ” It's hard to say .

But from the previous analysis , Yadi, besieged with complaints, can hardly guarantee the quality and after-sales service of ordinary electric vehicles , Can it really take this high-end route ？

Logically speaking , Now that the product has been launched , And there are already competitive products in the market , It shows that there is a high-end market for electric vehicles . As for how to make high-end products , Serve the consumers who need it well , How to be a high-end electric vehicle product , This is what Yadi people need to think about . After all, there is no certain technical R & D support , It is difficult to achieve real high-end .

In this, we should pay attention to the Internet 、 The era of intelligence , The product doesn't have any intelligent functions. I'm embarrassed to take it out . And can foresee , In the context of the increasingly prominent trend of intelligence , harting VFLY These so-called intelligent functions , It will eventually become the standard configuration of a two wheel electric vehicle .

For Yadi , Instead of focusing on the high-end market that is difficult to penetrate , It is better to give full play to the advantages of its ordinary two wheeled vehicle . Since product quality problems occur so frequently , There are so many complaints , After sales service was not up to standard , It's better to settle down and develop the market of ordinary electric vehicles , After all, the brand awareness accumulated over the years , You can't lose your reputation a little bit .

In this case , Yadi will fight again in the high-end market VFLY whether “ Fight for breath ,” We'll see .