What are the organizational structure and job responsibilities of product managers in Internet companies?

See this problem , Let's talk about Internet product managers ～

What does the product manager do , Let's talk a little bit ： Internet organizational structure 、 The role and responsibilities of the product manager ～

It can be used for both interview and induction ～ The so-called dry goods are full , Remember to like it ～

One 、 The organizational structure of Internet companies

Standard organizational structure of Internet companies , Generally, it is mainly divided into 3 class ： Flat organizational structure 、 Project team organizational structure 、 Hybrid organizational structure .

1、 Flat organizational structure

Each department of the company has a clear division of labor , Cooperative Office , such as ： The operation department puts forward an activity plan , The technical department 、 The Marketing Department 、 Design department 、 The operation Department will work together to complete the whole process from planning to online promotion .
2、 Project based organizational structure

The company uses “ project ” Oriented , There are multiple project teams , There are various roles in each project team . such as ： The project team is xiaoxiaole , Then the team has the marketing personnel of xiaoxiaole 、 Operating personnel 、 The designer 、 Technical personnel . This structure has high office efficiency , But there is instability , Once the project ends , People will also be scattered .

3、 Hybrid organizational structure

The common organizational structure of a large factory is a mixed mode , As the name suggests, it is a project + Flat for use with ～ Because a large factory has a small number of employees , Many tens of thousands of , Pure project or pure flat cannot be well managed . Therefore, there are usually special project teams to focus on some strategic projects , such as ： When Netease Youdao cloud notes went online , It is developed by a special project team .

Two 、 The role of the product manager in the company

No matter how the organizational structure changes , Product managers are “ standing ” Of ～ Is the role of the product manager the same in different organizational structures ？ Whether the roles of different organizational structures are different ？

In fact, no matter how the organizational structure changes , The role of product manager is fixed ：OWNER& The chameleon & Miscellaneous , Three in parallel ～

1、OWNER

Product managers are called managers , Not because of high level , But because of the responsibility , Be responsible for the product .

such as , want 0-1 Created a APP, Consider using this APP Who are the users of , What are the needs of these core users , How our products solve these problems , Whether there are similar products in the market , How those similar products are made , Our products are compared with those of the same type , What are the strengths and weaknesses , How can our products break through the tight encirclement and stand out ？

Product managers are responsible for their products , It is the soul of the product ！ When someone questions your product , You can tell him , I make my own products ！ Of course , If it's broken … That's another result

2、 The chameleon

Product managers need to communicate with many people , Including marketing personnel , Operating personnel , Developer , Testers, etc ～ The personalities of different people are really very different , Therefore, it is necessary to require the product manager to act like a chameleon ～ The so-called "talk to others and talk to ghosts" ～

3、 Miscellaneous

Generally speaking, the staffing of large and medium-sized companies is relatively strong , The division of labor is also very clear . however , Small and medium-sized companies , Ha ha Da ～ The following situations often occur ：

· No project manager ： Product manager on top ！

· No interaction design ： Product manager on top ！

· No data products ： Product manager on top ！

· No testers ： Product manager on top ！

· No one ： The product manager Fine On the top ！

It can be said to be a brick of socialism , Where to move . Not a busboy , What is? ？

3、 ... and 、 Position of product manager

Okay , So we already know the role of product manager , So after we joined the company , What work should we do ？ Is the work content the same ？ In fact, the functions of product managers in different companies are different , And the difference is quite big ～

A Company background ：

An outsourcing company , Take some projects outside and coordinate with the company personnel to complete the project . The main types of business to be connected are mobile end products , The main customers are those who want to develop their own companies App And small programs , However, small and medium-sized enterprises that are unwilling to recruit a dedicated R & D team to complete the project .

A The main responsibilities of the company's product manager ：

1. Meet the needs of Party A's customers

2. Produce solutions and documents that meet customer requirements , And confirm with the customer

3. Follow up the project development progress and give feedback to customers regularly

B Company background ：

A start-up , The boss has certain network resources , The boss himself has a lot of ideas about products , Want to make a project to attract investment , So the boss needs to find someone who understands the product to do documents such as business plans , And design related products .

B The main responsibilities of the company's product manager ：

1. Various writing PPT, All kinds of changes PPT

2. Go with the boss to see investors

3. Based on the boss's idea , To design products

C Company background ：

The company is a traditional education company , Mainly rely on offline , At present, we want to use the Internet to promote operations , At present, there are marketing department and information technology department , The marketing department is mainly responsible for the marketing of the company's business （ There will also be a large number of ideas that will be fed back to the information technology department ）, The information technology department is mainly responsible for the research and development of the company's Internet products （ The Department has perfect products + R & D team ）. But since the Ministry of information technology is a public sector , There will also be their own projects to be responsible for , Therefore, during the communication between the marketing department and the information technology department, due to the difference of personnel background , There are huge communication barriers , As a result, the demand of the marketing department is delayed , So the marketing department recruited its own product manager .

C The main responsibilities of the product manager of the marketing department of the company ：

1. Collect the needs of marketing personnel and make preliminary analysis and evaluation

2. Connect the assessed requirements with the product manager of the information technology department

3. Based on the feedback from the product manager of the information technology department, and then feedback in a way that the marketing department personnel can understand

D Company background ：

An Internet technology giant , The company has multiple business lines , Covering but not limited to games 、 social contact 、 education 、 Movies 、 Sports and other industries , Each business line has a product director responsible for , Each product director manages many product managers , There are relatively fixed workflow and collaboration methods in the work .

D The main responsibilities of the company's product manager ：

1. Collect user feedback directly from the operation background or through the operation personnel

2. Communicate regularly with people in other functional departments within the company to collect their feedback on products

3. Design products and organize developers to launch product development

4. Complete other assigned tasks from superiors

You in the workplace , In what kind of company ？ Do you have the same job responsibilities ？ Welcome to leave a message in the comment area for discussion ～

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