After reading these 12 interview questions, the new media operation post is yours

One . What do you think new media is ？

For this question , You can first introduce what new media is , Such as ：“ New media is the use of digital technology , Through the computer network 、 Wireless communication network 、 Satellite and other channels , And computers 、 mobile phone 、 Digital TV and other terminals , The form of communication that provides information and services to users ”. Then you can talk about your understanding of new media , Because everyone has different opinions , I won't give an example here , But when talking about their views on new media , It's best to match the interview position , Only in this way can the interviewer resonate .

Two . Talk about your understanding of new media platforms and views

The interviewer can know which new media platforms you are familiar with through this question , Are you familiar with the current mainstream platforms ; In addition, the interviewer can also know your mastery of these platform features , Is it really able to operate these platforms . When answering this question , First, let's talk about what platforms you know , Then explain the rules of each platform one by one , Finally, put forward what platforms their company is suitable for . It's important to do your homework before the interview , To understand their company and the job responsibilities of the interview position , Only understand the company and products , You will have your own ideas .

3、 ... and . What do you think are the characteristics of new media ？

Interaction ： The United States 《 attachment 》 Magazine's definition of new media ：“ The spread of all to all “.

personality ： Enterprises can make customized content for users through new media , Every user can speak freely , Personalized communication .

spread ： New media information spreads faster , Also more extensive , Every mobile user has the possibility of receiving information .

Four . Talk about the number you often pay attention to ？

The first type is head size , Paying attention to such public names is to look at the industry benchmark , Be able to absorb many means of public account operation .

The second category is Internet operation related public accounts , Pay attention to the knowledge they can learn about operation. The last category is the official account of competitive products company .

5、 ... and . What abilities do you think a new media operator should have ？

This question mainly focuses on several points ：

1 Do you have a preliminary understanding of the operation of new media .

2 Do you know the daily work and basic skills of new media operation .

3 Do you have any understanding of the new media operation platform .

This question examines whether and how much you know about the position of new media operation , Generally, new media operation requires the following capabilities , Copy editing ability , Industry insight , Concentration and thinking , Creative innovation ability and learning ability , And sensitivity to news hot spots , In addition to these, you can also express your true thoughts .

6、 ... and . What advantages do you think you have in doing new media ？

Enterprises attach great importance to the sense of network and the ability of information sorting and editing for newcomers . Netsense is your understanding of Internet products , Information dissemination is a kind of spontaneous consciousness , People who have a good sense of the Internet can understand the communication logic of network information faster , And it can also get started faster for operation positions , Even have their own predictability for hot trends , This is also the reason why enterprises like it . Information sorting and editing ability is the basic skill of content production , It requires you to collect writing materials through online channels , Identify the value and dissemination of the material , Organize and compile into new articles .

7、 ... and . If I give you a new number , How do you plan to operate ？

This question is to test your understanding of the platform , And the idea of operation , And the planning ability of the platform , If you haven't done this problem, it's hard to answer , This is why it is best to operate an account before , It's not just a work display , It is also the exercise of thinking and planning ability .

8、 ... and . Do you know any ways to increase fans ？

Content growth ： Rely on high-quality content to attract 、 retain 、 Transform users , This is the most quality way to increase powder . Activity growth ： There are strategies to attract users through different forms of activities , It is an effective way to increase powder , High requirements for planning and implementation .

Pay growth ： on-line ： Search engine 、 WeChat 、 Guangdiantong and other advertising channels , Offline ： Scene ads （ Subway mall ）、 Paper media and so on , Generally, an account with a mature content system is more suitable for payment growth .

Offline growth ： The common way is to push , Exhibition , Share products, etc , Characterized by growth uncertainty and low retention .

Nine . Why did you choose the new media industry ？

Everyone chooses the new media industry for different reasons , Some people are related to their major , Some people are interested because they understand after work , Some people are because of coincidence …… So as long as they can reflect the reasons why they are willing to join the industry , But don't say because it's easier to find a job in this industry 、 There are a lot of posts, and this kind of answer , If you answer like this, you will lose the competition for the position , This kind of answer will give people a feeling of too casual .

Ten . What do you think is your most successful case ？ How to achieve such a result ？

This question mainly focuses on several points ：

1 Your project ability .

2 Your ability to reply and describe .

11、 ... and 、 If you come to our company , What do you think you can do ？ Which platforms are you going to do ？ Why? ？

This question mainly focuses on several points ：

1 Knowledge of the company .

2 Planning ability for new media .

3 The idea of new media operation .

Twelve . What is your future career plan ？

This question mainly focuses on several points ：

1 Your previous experience , Have you accumulated some experience ;

2 What is your idea of doing new media .

Ask this question , The interviewer mainly depends on whether you will develop in the direction of new media operation for a long time . So you can answer ： I like the way new media operates , In the future 2-3 I will continue to improve myself throughout the year , Whether in terms of content or products , Or users , Develop to a perfect new media person .