Zhu Ping: in the post epidemic era, medical beauty operations should not only be distracted, but also reverse the routine

Before you know it , COVID-19, which has raged all over the world, has had a profound impact on human society. , All walks of life have undergone great changes in industry pattern and ecological environment due to the impact of the epidemic . While fighting the epidemic , People have to find ways to keep their performance from declining , But unfortunately , We found that , In more than two years , The turnover of many companies has decreased significantly , Some even run out of ammunition and food , So we had to close the door .

But there are a few exceptions , Just like the low-key and clean flow in the medical and aesthetic circles, I wish Pingzhu a teacher . Zhu Ping is engaged in medical and aesthetic work 30 year , In recent years, it has invested and operated medical beauty clinics in Shenzhen , He also serves as the tutor of Guangzhou health vocational and technical college , At the same time, he is also a consultant expert of many domestic American institutions . In the past two years , Zhu Ping's main medical and American institutions not only suffered a sharp decline in performance under the impact of the epidemic , On the contrary, it has increased rapidly year after year , Moreover, the number of customers and the quality of customers have also increased simultaneously .

Meiji is also curious about how this teacher Zhu, who is rising against the market, did it , So I interviewed her for half a day , Two of these questions are impressive .

Meiji ： According to professional reports ,2021 In, the consumer population of the whole medical and beauty industry exceeded 1000 More than ten thousand people , The industry as a whole also has 20% Growth rate of the above . But why do you think most medical and American institutions are still difficult to operate ？

Zhu Ping ： According to the new oxygen release 《2021 Medical beauty industry white paper 》, And the views of professional research institutions such as AI media consulting , Our Chinese medical and beauty industry is still very low , Just a few percentage points , For example, developed countries such as Europe and the United States are still far from each other , My own opinion is that it is at least 20 or 30 years away . But this gap refers more to the overall situation of the industry , Not that the level of medical beauty in China is very poor , In fact, in many ways , Our domestic technology 、 The new material 、 Technology 、 Techniques and so on can even be said to be ahead of Japan and South Korea . Because we all see the great potential of Yimei, a super track , Therefore, many novice businesses are ready to move or even kill in without preparation . So you will find , The so-called medical beauty information asymmetry 、 The product is empty and expensive 、 Industry criticisms such as the serious scarcity of high-quality doctors will probably be made by these businesses . However, in today's new consumption era , There are many young people after 1990 among consumers , Including consumer groups after 70 and 80 that may need to dilute the traces of time , In fact, many of them have their own thinking and judgment , Just like before every consumption , Even if it's just an ordinary household product , Tiktok first, let's go to search for the different network platforms. , What's more, do a medical and aesthetic project that often involves tens of thousands of people . But unfortunately , We also found that , There are still too many medical and aesthetic institutions , Even those old drivers who have more than ten years of experience in the US industry , During the two years of the epidemic , It's getting worse and worse . In fact, it's not terrible that business gets smaller and smaller , The terrible thing is that you lose your heart , Slowly lose customers , Especially at the beginning, I trusted you very much , Even the kind of customer who dares to give half his life to you , The trust you have built so hard , This is the saddest . For example, use similar materials , For example, the service is halved, but the charge is not reduced , For example, the operation that could be done once was deliberately made to let the customer do it twice, and then let the organization earn twice as much ...... Our party and country have also been educating the people not to forget their original heart , But as a medical beauty , The ancients said that doctors are kind-hearted —— If consumers encounter the kind of medical and American institutions that are obviously not right , You can only ask for more blessings . therefore , Just simply think that the medical beauty industry is easy to make money , They will go their own way by unscrupulous means and even violate the industry compliance standards , Then even without the impact of the epidemic , We also believe that these medical and American institutions will not go far . Harming customers is tantamount to killing money .

Meiji ： It is said that the number of your full-time team is actually small , Why can we create more than last year , Other full-time employees are several times more than you , It seems that the turnover of tall medical and beauty institutions is several times higher ？ Is there any unique secret collection ？

Zhu Ping ： In fact, it's not that exaggerated . But to be sure , We do have relatively good human efficiency . The reason why we can create good performance , On the one hand, it benefits from our team's combat effectiveness and cohesion , In addition, it is more important to thank our customers for their trust and support . In fact, our market development and customer maintenance rarely use any complex routines , We just want to talk to them , In fact, we have always done this , Even if it's just a strange customer who drinks tea and chats here , We will also communicate openly like friends , And many times you don't need to talk about professional projects at the beginning . Get along like friends , Make heart to heart with friends , As for whether there is business contact , Really don't rush for a moment . Like many of our big customers , After we share the same frequency and heart to heart with each other , It is possible to have a natural transaction . In this regard , Including the operation of American institutions and store management , We often share it with our friends for free . In the past two years, we have also started to share free online , For example, the self media number of the queen of the United States, who appeared on my own live camera through xiaohongshu, preached for you free . People often leave a message saying that they will come to our internship or work , But tell the truth. , We have extraordinary requirements and expectations for team building and growth . The team has followed us to start a business until now , There are more than 10 Year of , There are more than 4 year , exceed 3 In, there will be more . We will not blindly expand the team in pursuit of performance growth . you 're right , People are the most valuable asset of the company , The overall operation and management of our team is also based on the back-to-back mutual trust relationship like family members , Today everyone can still be full of passion and hope . What kind of company politics, big company diseases, all kinds of dogmatism and formalism , Each of us hates ...... Our team culture makes us happy , Make customers comfortable , Reassure partners .

Business is not good , In essence, it's not that the epidemic makes you bad . Meiji finally wants to say , What can't be done well , You can ask yourself first , Can you reduce the routine , More distractions .