Video number from 2-3 games per week to 3 games per day

actually , About live video , Goliath also experienced a period of exploration .

As early as 2020 year 10 month , When wechat video number is officially launched with the live broadcast function , Goliath began to make a live video number . But , In view of the inherent cognition of wechat live broadcast , When Goliath first touched the live broadcast of the video number , Think that live video is more suitable for brand promotion , While neglecting its potential in commercial realization .

This also makes Goliath's live broadcast of the video Number “ The Buddha is ”—— Twoorthree times a week , Every field 1-2 Hours , And even if the live broadcast is not mainly about selling goods , It is mainly to share Goliath's brand story with the audience , And take netizens to visit new theme stores in the national cloud .

This moment , Goliath's sales performance in the live broadcast of the video number has always been relatively mediocre , In terms of input-output ratio , Such conversion efficiency is not high , But out of the positioning of brand promotion , This result is harmless .

until 2021 year 9 month , After touching the staff of wechat video number , Goliath was touched by a data . Caihaixia said , At that time, the partner of the video Number gave an example of an offline brand, such as , It's everyday GMV It can be done 20 All around , From the live broadcast content , The difference between this brand and Goliath is , The live broadcast frequency is higher , Stronger carrying property .

In addition, from the perspective of product publicity , Caihaixia was also persuaded by the words of the video Number partner . They say , Live broadcast is like opening an offline store , Not broadcasting means that the store door is always closed , Customers can't get in , There is no way to buy . therefore , Even Pinxuan , Also keep the store door open .

therefore , Goliath decided to adjust the live frequency of the video number , And quickly set up a live broadcast and operation team , Goliath's live time in the video Number soon changed from weekly 2-3 Field becomes daily 3 site , Every field 4-6 Hours .

It lasted only half a month , Goliath saw the effect . According to caihaixia , At present, Goliath is broadcasting live on the video number for one day GMV Compared with before , There has been a high multiple increase . But it's not enough , Especially after more than three months of full operation , Goliath found that the upper limit of the video number was much higher than they thought .