With the help of domestic chip manufacturers, the shipment of white brand TWS headphones has reached 600million in 2020

11 month 9 Daily news , The data of the industrial chain shows , up to now 2020 Year white card TWS The shipment of earphones has reached 6 Billion parts , This includes dozens of low-end products , It also includes several hundred yuan of fine imitation products with noise reduction function . Such a huge shipment , Even genuine apples AirPods Is also dwarfed by .

According to famous market research institutions Counterpoint Research The forecast data at the beginning of the year shows ,2020 Year apple AirPods The sales volume of the series will exceed 1 Billion parts . however , According to Apple's supply chain information , For apple this year AirPods The supply of parts has reached 8000-9000 Thousands of pieces of , But this is consistent with the prediction of 1 There is still a certain gap in the shipment data of 100 million units .

And white card TWS Behind the surge in earphone shipments, domestic production is also indispensable TWS The help of headphone chip manufacturers , It is thanks to TWS The function of earphone chip is continuously improved and the cost is rapidly reduced , Only then had the white card TWS The price of headphones .

According to the information obtained by smart chip , Since this year, Jerry's monthly shipment has reached 3000 All the above , And the monthly shipment of Zhongke Lanxun has also reached 2500-3000 Between ten thousand . in other words 2020 Only these two families TWS Headphone chip shipments may exceed 7 Million star , A headset needs two chips , That means , Only from the chip shipments of these two companies , This year, only the white card they promoted TWS Earphone shipments may exceed 3.5 Billion parts . Plus Luoda 、 The shipment volume of hengxuan and other companies , This year's white card TWS Earphone shipment 6 The data of 100 million is not exaggerated .

It is worth mentioning that , Apple's new iPhone 12 The series is no longer equipped with wired headphones as standard , This is pushing AirPods Series sales at the same time , It also promotes other brands to a certain extent TWS Earphone shipments , After all, thousands of yuan a pair AirPods Not everyone will buy headphones , Especially in those with many hundred yuan level high cost performance TWS Headphones are optional .

edit ： Smart core - Woods