Stone Technology builds hard-core brand power and continues to expand the global market

The lazy economy is driving the continuous development of the robot vacuum cleaner market.The audience has expanded from family needs to more young consumer groups. The consumption of young groups shows a high potential trend, and the advantages of top brands are further highlighted.With its hard core strength, Stone Technology has become the favorite of the main consumer.

Stone Technology's products are finely polished, the series is simple, and all models are flagships, with high-quality performance, creating a good user experience.In addition to the navigation algorithm relying on the core technology to achieve leadership, most of the new robot vacuum cleaner products launched by Roborock Technology were relatively advanced in function and performance parameters at the time, and were at the forefront of the industry in solving consumer pain points such as cleaning, battery life, human-computer interaction, and navigation., to create a strong product force.

Based on excellent product performance, Stone Technology has gradually built a global distribution network. While taking the lead in the domestic market, it has focused on developing the markets in Europe, Japan, South Korea, Southeast Asia and the United States.We are committed to transforming good products into brand power.

According to GFK's data, the global scale of sweeping robots will reach US$5.3 billion in 2021, an increase of 18% year-on-year. China is the world's largest market for sweeping robots, with retail sales accounting for 32%.The overseas robot vacuum market is basically composed of Europe and the United States.Roborock Technology has begun to deploy in the global market since 2017, and the revenue from overseas markets will account for about 60% in 2021.The idea of ​​Roborock Technology going overseas is not only to make products and output capabilities, but also to have a finer granularity of localization in terms of strategy.

For example, domestic household cleaning mainly involves sweeping and mopping, so domestic product positioning tends to focus on mopping and sweeping as auxiliary.In the United States, Europe and other markets, due to the use of more carpets, more emphasis is placed on the vacuuming ability and cleaning ability in product positioning.

In terms of channels, for the Japanese market with strong offline channels, Stone Technology cooperates with Yamada Electric, a leading local electrical distributor.In the US market, on the one hand, Stone Technology has built its own Amazon online channel, and on the other hand, it has also expanded offline channels such as large supermarkets to take care of the buying habits of local consumers.

The strategy of going overseas with more granular granularity has effectively promoted the sales growth of Stone Technology products.Stone Technology has established its own advantages in overseas markets.This year, Stone uses the S7 MaxV Ultra to introduce the self-cleaning function into the overseas market, and further enhances the influence of word-of-mouth communication in the overseas market by trying new people to help expand the market share.

Domestic companies going overseas should not only have excellent strength, but also test whether a company's business capabilities have the adaptability of self-adjustment and evolution.The success of Roborock Technology's overseas expansion not only proves its own technical strength, but also undoubtedly provides a successful model for other enterprises.