NFT digital collection development: Jingdong "Qida bear takes you to the capital" tourism package

“ Chita bear takes you to the capital ” The souvenir album of tourism collection is on sale in JD . The set includes a beautiful Beijing tourism souvenir book 、48 Beijing scenic spot ticket rights and interests and a supporting digital art collection . among , Pre sale price of tourism souvenir album and ticket rights 178 element , The digital collection is free . The digital collection launched this time , Blockchain technology services to be provided by JD cloud —— JD Zhizhen chain is uniquely identified , This is another attempt of JD cloud to help the cultural tourism industry upgrade with digital intelligence technology .

JD Lingxi launched its cultural tourism digital collection , Help upgrade industrial digital intelligence

JD Lingxi is based on the blockchain technology service provided by JD cloud —— Build a digital collection trading platform for Jingdong . Each digital collection has a unique “ digital certificate ”, Apply the blockchain technology capability of JD Zhizhen chain to deposit certificates , Have uniqueness 、 Non tamperability 、 Non replicability . The digital collection launched by Jingdong Lingxi , Contains the physical commemorative album + Digital collection + Offline tour rights , It is a preferred cultural and tourism product authorized and supported by the people's information industry under the people's daily energy and automobile group , It is also based on the technical advantages of JD Lingxi , An attempt to combine online travel with digital collection , yes “ Digital Travel ”、“ Intelligent cultural tourism ” A practical application of the concept .

 

“ Chita bear takes you to the capital ” The set includes a beautiful Beijing tourism souvenir book 、48 Beijing scenic spot ticket rights and interests and a supporting digital art collection . On each page of the album, the famous scenic spots and landmarks are displayed in the form of illustrations , When users buy the souvenir set , You can choose digital collections with different themes . Digital collection binding 48 Rights and interests of Yujia scenic spot , share 6 paragraph ： The ice and snow challenge , Everything is pleasing , Trace the source of literature and history , Cool fun , Modern city , Erudite exploration .

This digital collection is launched by jd.com based on jd.com cloud digital intelligence technology , A new digital cultural tourism experience product . It binds the rights and interests of cultural tourism tickets in scenic spots , rely on IP Creative development of resources and application of digital creative media , Make up for the weakness of the brigade below the line , It provides a new type of digital cultural tourism experience , It can also help the scenic spot reach young users 、 Online users . meanwhile , This kind of digital collection also helps to deeply excavate cultural tourism IP value , Help expand the ticket economy of the scenic spot to IP Operational areas . future , JD cloud will also develop an immersive interactive experience for the cultural tourism industry 、 Virtual display 、 Smart guide and other new tourism services provide technical services , Promote the construction of digital intelligence, culture and tourism .

Jingdong Lingxi relies on the advantages of Jingdong scene , Help supply chain upstream and downstream win-win development

Today, with the vigorous development of digital economy , Whether users or enterprises , The pursuit of culture and art is increasingly urgent . at present , JD Lingxi relies on JD industrial chain 、 Value chain 、 Advantages of supply chain , A set of IP+ C2M（ Reverse customization ）+ Innovative marketing mode of digital collections , Efficiently transfer IP The hot 、 The media advantages of digital collections are transformed into physical objects IP Hot sales of derivatives , To reach consumers directly , promote IP Design power of the copyright owner , Promote physical commodity sales .

JD. Com's marketing model with digital collections as the core , Breaking the boundary between the physical and virtual , Every digital collection is related to physical goods 、 brand IP Close links , Create a more three-dimensional online and offline interactive experience , And in retail 、 Many scenes, such as cultural tourism, are gradually landing . Reach consumers through all channels 、 After full scene service to consumers and accurate customer positioning , JD Lingxi combines JD cloud C2M Reverse Customization Technology , It can also help products realize rapid iterative upgrading , More in line with consumer needs , Final realization IP Copyright owner 、 merchants 、 Entity manufacturing enterprise 、 Win win for consumers .

4 Mid month , Another set of incense products that apply the innovative marketing model of JD digital collection will also be sold in JD . This set of products is launched on jd.com platform by Beijing guoban culture and National Copyright Trading Center Alliance , Lingxi provides technical services for digital collections , Beijing Tokyo Jiquan provides IP Content marketing , The set contains physical incense products and martial arts landscape digital collections , Among them, the digital collection is free .IP The design of customized incense inserts and digital collections integrates the landscape artistic conception in the classic martial arts culture with the blank art of traditional Chinese landscape painting , Convey the traditional Chinese thought of simplicity with simple design ideas .

future , JD Lingxi platform will also continue to promote the penetration of digital collections in many industries , adopt “ Technology + Wen gen + Online retailers ” The organic combination of , And cooperate with the National Copyright Trading Center Alliance and other institutions , With the help of the Beijing Tokyo Jiquan linkage IP Content creative marketing methods , Create a new digital copyright format , Enabling culture and the development of digital copyright industry , Promote digital culture innovation economy 、 New formats 、 Cross border integrated development of the new model , Help the development of offline real economy and promote the construction of local public brands .