Tiktok's "online celebrity" was poached by Amazon and broadcast on Amazon live platform

The domestic market of live broadcast and delivery has developed for many years , Overseas is just starting . The huge blue ocean will inevitably attract the attention of countless capitals, including e-commerce giant Amazon .  

According to the latest report of market research institutions , Amazon is using high salaries to attract some TikTok“ online celebrity ” The creator becomes the anchor of Amazon live .

since 2020 Since then , Amazon broadcast live to a group TikTok“ online celebrity ” Stretched out “ Olive branch ”, Available from monthly 2000 Dollar to 9000 Salaries ranging from US dollars . There are also many fans “ online celebrity ” Offered a salary of nearly 100000 dollars .

It is reported that , Per person “ online celebrity ” Revenue is based on the number of fans and their performance on Amazon live platform .

Amazon says , If these “ online celebrity ” More fans 10 ten thousand , One month live broadcast is greater than or equal to 5 Time , Total duration over 5 Hours , Personal performance has reached 2.2 Thousands of dollars , Will provide them with monthly 9000 It's a dollar salary .

According to the other two 10 Wanfen TikTok“ online celebrity ” According to , If they broadcast live on Amazon every month 90 minute , Available 2000 The reward in dollars , If live broadcast 4 Hours , You can get 4000 The reward in dollars .

Except digging TikTok Outside the anchor , Amazon is also exploring other channels “ online celebrity ”.

One with millions of fans YouTube The anchor said he had joined Amazon live , The monthly salary is 9000 dollar . Amazon also promises , If it is done every month 5 Live broadcast for no less than one hour , You can also get extra 5000 Dollar bonus .

TikTok The battle for anchor with Amazon also shows that live e-commerce is becoming more and more popular overseas , All major e-commerce platforms naturally do not want to be affected by this “ Trend ” Fall .

According to the prediction of the research company , Live broadcast market in the United States 2022 The years will reach 110 Billion dollars , To 2023 Will grow to about 250 Billion dollars .

According to the survey , There are about 26% Of American consumers are willing to shop through live e-commerce , And this number will be in the future 12 To 18 Double in a month .

In the future, live broadcast and delivery will develop in two directions ：

One is like TikTok Launch more tools like social platforms , Make it easier for users to buy what they see in live videos .

The other is that retailers develop their own functions , By working with start-ups , Strengthen the infrastructure of your own shopping channels .

For domestic sellers , Live broadcast with goods will inevitably become a new choice for brands to go to sea .