2022 heavyweight: growth law - skillfully use digital marketing to break through enterprise difficulties

It took two years , My first book

« The law of growth - Skillfully use digital marketing   Break through the difficulties of the enterprise »

  Finally published .

2020 year , It took me a year to produce the marketing 40 Many professional articles ,2021 year , I put these ideas , Insight systematization , At the same time, I will combine my new thinking and marketing practice , In my daily work and life , In charge of the world 500 Head of digital marketing of strong enterprises , Being the mother of two children at the same time , When the mind has spare strength , Complete a major event in life , With the help of Shiyue, director of Electronic Industry Press , I edited and published my first book “ The law of growth - Skillfully use digital marketing , Break through the difficulties of the enterprise ”.

The topic of digital marketing has become even hotter under the epidemic situation , At this particular time point , Against the background of the once-in-a-century global COVID-19 , Let's go back , summary , Reflect on the past , Explore the future , Summarize the underlying logic based on past useful experience , It is still very meaningful to deal with the uncertain future , Respect the past to the new , A necessary industry review , Welcome the arrival of a new marketing era .

Because my job is very busy , And take care of two children who are still in kindergarten , The time for writing books and editing and revising books is squeezed out in the dead of night and on weekends , I promised the publishing house to produce the book in a week 1-2 The rhythm of ten thousand words , Shared flowers 4 The first draft was completed in six months , Then I spent it again 8 Months “ Third review and third school ”, The hardships are beyond words .

But I never dare to be slighted , What we hope to present to the readers is a comprehensive digital marketing book with strong content , From strategic thinking to actual combat map , Top level design scheme of digital marketing strategy for enterprise executives , Down to the marketing executives' marketing plan formulation and implementation , Can bring practical and effective value .

My career began with the world's largest marketing communications group WPP, Work 4 After years, Party A will change jobs , And then from B2C Track switch to B2B, It may be just because from Party B to Party A , At the same time, my working experience in different business models gives me a broader marketing perspective , Improved my actual marketing experience .

I am in the process of continuous creation , family , Encouragement and support from leaders and friends , academic circle , The support and recommendation of the marketing experts , The teachers of the publishing house editors have given me great help , Thank you , Encourage me to try new things , I am determined to persevere in the course of two years , be conscientious and do one's best , Determination to complete creation , Constantly challenging yourself is the best part of life .

The power of words is incomparably powerful , Codewords are easy , But it's not easy to create unique ideas with unswerving determination , stay 2 In the creation of the contents of the official account in , I insist on originality , Keep doing the hard but right things .

I firmly believe that a good book needs to have two characteristics , The first is systematic , The second is practical . Systematicness is not a patchwork of fragmentary knowledge points , But systematic methodology and case analysis , Secondly, the theory or methodology proposed in the practical requirements book can guide the readers to practice . Therefore, it must be a methodology extracted and sublimated based on actual combat experience , And through actual combat experience to verify “ The first principle ”, This first principle is the essence of digital marketing proposed in the book .

Introduction to the book

Digital transformation of enterprises is the general trend , In the global economy “ Digitization ” Today of , Marketing can also be said to be “ The digital , No marketing ”, structure “ Customer focus ” The digital ecology of has become the mainstream of marketing . This book systematically puts forward the growing trend of digital marketing  5S  methodology , hold “ Digital marketing ” And “ Business growth ” hang   hook , It focuses on the significance of big data marketing and data application system , At the same time, combined with the front-line practical experience, this paper deeply analyzes how to build a digital marketing strategy and establish an efficient digital organization , In order to help enterprises realize the overall transformation of digital marketing and the upgrading of digital strategy and organization .

Why do you read this book ？

Readers who have held important positions for many years in the traditional marketing positions of enterprises often find me , Facing the need for career transformation , Want to work in digital marketing , But I don't know how to do it , Then this book can provide a complete solution from theory to practice .

There are also executives who understand the importance of digital marketing , But lack of systematic knowledge and correct cognition , This book can help the senior management to establish the top-level strategy of digital marketing .

Who is this book suitable for ？

This book can be used by enterprise executives 、CXO、 Middle managers 、 Front line sales and marketing personnel , And the employees in the marketing consulting service industry , News communicators , College students majoring in marketing and communication ,MBA,EMBA Read reference .

What is this book about ？

This book is divided into six chapters , whole book 241 page ,23 swastika .

The first chapter explains the relationship between digital marketing and growth from the overall situation of digital marketing in China , The essence of digital marketing , The development and trend of the industry .

The second chapter is about the new phenomenon in the new marketing era , In this part, the relationship between brand and effect , Globalization and localization , From the perspectives of national marketing , Analyze the typical characteristics of China's digital marketing in the new era .

The third chapter puts forward a new methodology of digital marketing growth , Explore the differences of digital marketing under different business models ,“ big data “ The data marketing strategy of the times , For the first time, it is proposed to increase 5S Theory and examples of successful practice .

The fourth chapter is about the construction of digital marketing strategy and organization , From top-level design of marketing strategy to implementation practice , From method to organization , Provide a complete set of solutions .

The fifth chapter is a more landing content marketing and scene marketing methods and case studies .

Finally, Chapter 6 goes back to the user itself , The era of user centered digital marketing , How to manage user lifecycle value , Help business growth .

I hope it can become a standing guide for every marketing practitioner , Cheer for your career .

Thanks to the readers of official account for their continued support , Attach the following purchase link , Welcome to place an order , My level is limited , Please give more feedback and suggestions after reading , Help me keep improving .

Special thanks to the following experts and scholars , Media teacher , The appreciation and recommendation of this book by business masters , In no particular order .