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Nielseniq announces appointment of Tracey Massey as chief operating officer

2022-06-11 15:45:00 【sinat_ forty-one million six hundred and ninety-eight thousand 】

Global information service company NielsenIQ Appoint today Tracey Massey As the company's first chief operating officer (COO).Tracey Will oversee all commercial and product matters of the company , Responsible for revenue 、 Product development plan 、 The strategy of each business unit and NielsenIQ All businesses facing the market . She will report to the CEO .

NielsenIQ Executive Chairman and chief executive officer Jim Peck Express ：“Tracey We will implement our strategic initiatives , Pay more attention to sustainable development , And will be in NielsenIQ Play an indispensable role in the continuous transformation of . She has more than 30 Years of industry experience , A track record of success in developing and expanding global business . But more importantly , Her passion for serving customers and cultivating a highly involved team will be the key to our development .”

Join in NielsenIQ Before ,Tracey In Mars pet nutrition (Mars Pet Nutrition) Served as global president and CEO . In this position , She leads the world's largest pet food enterprise ; Under her leadership , The enterprise has transformed its product line for sustainable growth . Before that , She used to work as Mars candy (Mars Confectionary) President of the Americas . In this post , She led the team to successfully complete Mars chocolate (Mars Chocolate) America and Wrigley (Wrigley Co.) Integration of the Americas .

Tracey Massey Express ：“ I'm happy to join NielsenIQ, Looking forward to using me in FMCG (FMCG) Industry experience to help the company build a successful future .”

About NielsenIQ
NielsenIQ Is a global information service company , It is highly relevant to the growing global Omni channel consumers 、 complete 、 An understanding that can be translated into action , And with this understanding, it provides the golden standard for consumer and retail measurement .NielsenIQ It is the source of confidence in all walks of life we serve , It is also a pioneer in defining consumer and retail measurement in the next century . Our data 、 Connected insight and predictive analysis can optimize the packaging of consumer goods (CPG) And the performance of retail companies , Bring them closer to the communities they serve , And help drive their growth .

NielsenIQ yes Advent International Its portfolio companies , Business spread over 90 One market , Global coverage 90% Population of .