What are outer chain and inner chain?

What is the outer chain and the inner chain ？ We do SEO When , Can do some inside chain and outside chain , So what's the use of these links ？ Is the role of the inner chain larger or the outer chain ？

One 、 Inner chain ：

Inner chain means , Is in the same website , Content pages are linked to each other , That is, the internal links of the website , It's called inner chain , Also known as site links , Good internal chain layout is reasonable , The structure is clear , It can improve the collection and weight of our website caused by search , It's important . The internal chain can also control the cost , Improve indexing efficiency , Promote the ranking of websites , Weight transfer 、 Final lift flow .

What should we pay attention to when releasing the internal chain ？

1. Keyword link limit quantity

The more internal chains, the better , An article inside the chain suggests 3-5 about .

2. The relevance of the inner chain should be high

That is, relevance , The same keyword or similar keywords can do , Long tail keywords can also be used , This is conducive to user related reading .

3. Keywords and links should match

The same keywords under the same page , Don't show different links , There is the same link do not appear different keywords .

4. Be clear about priorities

The internal chain optimization between pages should follow the principle of primary and secondary distraction , Have an organizational structure , distinct , One layer after another , This is good for search engines to capture .

Two 、 Outside the chain

Outer chain just as the name suggests , That is, other websites import links to their own websites , In other words, you can access our website from other places , There are many functions of the outer chain , Not just to increase the weight of the site , You can also improve the ranking of a keyword , A high-quality outer chain , Can let our website bring traffic .

What should we pay attention to in the outer chain ？

1. quality

High quality external chain is meaningful , Make sure the content of the link , Platform and link are highly related .

2. Don't buy or sell low-quality external chains

At present, there are many algorithms on major search platforms , The crackdown on link trading is very strong , What affects the user experience , There is a high probability of being reduced .

3. Friend chain exchange

Friend chain exchange is very important , Exchange with relative websites , It can also improve the weight of our website , Of course , Exchange with regular websites .

What is the outer chain and the inner chain ？ Just briefly introduce these ,SEO Optimization , These two kinds of links should be paid special attention , Standard and reasonable layout , Avoid being downgraded by the search platform , Of course , There are more than these two methods of link optimization , You can study more .

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