Opportunities and challenges of digital collections from the perspective of technology development team

What is the logic behind the digital collection ？ How to launch a reasonable and compliant digital collection form in China ？ What resources and technologies should we use to promote this ecological benign development ？

Digital copyright has always had four problems ： It is difficult to confirm the copyright , Infringement monitoring is difficult , It is difficult to protect rights and obtain evidence 、 Royalty settlement is difficult .

Marx once said , Value is the undifferentiated human labor condensed in commodities . Based on this, zhenghualiang believes that , Digital content on the web , Whether it's pictures 、 Photo 、 music 、 Text 、 Video or games , Are not natural , These are all created by the Creator with his own time and energy . let me put it another way , They all have value .

Empathy , Blockchain has realized its value from technology To confirm the right of , So digital products should also have value . Many people feel that there is no need to spend money on a picture , The root is that people are used to thinking with the non copyright consciousness of copying and pasting in the Internet era .

At that time, domestic users bought overseas NFT There will be several problems ： Opening a wallet account is very difficult ; The policy strictly supervises the virtual currency ; Domestic users' cognitive preferences have tended to IP, Not like overseas Opensea That tends to be original IP; These problems determine that China will develop its own digital collection industry . Because digital collections are commodities , There are also problems of information asymmetry and trust crisis , So there will be platforms like Taobao in this industry .

The first is compliance , Virtual currency cannot be used for settlement , You can't issue money , Mainly for the domestic market ; secondly , The team should have strong blockchain technology , To solve the problem of building the entire infrastructure from scratch caused by the gap in the entire industry .

Then there is IP Acquisition capability , Especially when the platform can be started early , Need to pass through IP To attract with .” Finally, the young team , Because the work intensity in this industry is very large and relatively new , The young team has better body and mind and stronger learning absorption ability .

Whether it is the only art or the entire digital collection industry , Many platforms are facing more or less problems in the process of rapid development .

The hype 、 The hacker attacks 、 payment 、 And policies . Simply disassemble ：

1. The hype . Digital collections are basically sold at limited prices , In order to attract users to participate in the initial launch, the price is generally set at a relatively low price . But the second-hand transaction price is relatively high , There have even been targeted “ scientists ”, That is, some teams or individuals use machine algorithms （ It can be understood as a plug-in ） Second light IP, And collect the wool .

2. The hacker attacks . Where there is interest, there is dispute , The only art in the process of rapid development , Repeatedly attacked by hackers . The reason behind it makes people sniff ：“ Your perspective of attracting users is better than mine , I can't do it , Then I will disable your platform ”.

3. payment . Overseas is basically settled in virtual currency , In China, the supervision is stricter . But some big companies , On the basis of existing national payment channels , Will give its digital collection platform “ Open the back door ”, But it does not support external digital platform payment . This caused the big factory to become a referee , Leverage your infrastructure to limit competitors , The user experience of independent platforms will be greatly affected .

4. Sitting in a village . Part of the platforms have the situation of holding the capital market , On the one hand, it destroys the industry ecology , Impact on the platform of relatively compliant operation ; On the other hand , If the villa platform collapses , It will drag down the industry , Cause user trust crisis . At present, bad money drives out good money .

5. policy . People pay more attention to the policy of second-hand trading , Because this has a direct impact on the practical significance of confirming the right of digital collections . However, from the current news of the country and the industry , Still prefer to be positive .

If the above problems can be well solved , The sustainable development of digital collections is still considerable , Practitioners can also tap more opportunities and values .

There are three main values for the development of domestic digital collections ： Value discovery 、 Physical empowerment 、 virtual world .

The first is value discovery , Digital collections can discover the value of creators faster .

Used to be like Monet 、 An artist like Van Gogh , It was also a difficult life in my early years , The value of the work was not found until many years later . And now , Digital works can enable creators to gather their own fans faster within the norms of the whole society , Reflect the commercial value of their works earlier , And continue to obtain royalties in the subsequent creation .

The second is physical empowerment , Digital collections can be integrated with offline physical industries .

Simply speaking , Physical manufacturing can buy digital collections , Then print the pattern on the cup 、 Clothes and other consumer goods （ The purchase of digital collections contains full copyright ）. Before you change , They need to invite designers or communicate with creators about copyright , High cost and low efficiency .

On the other hand , After the creator's work becomes a real object , It can in turn empower the Creator , Enhance the influence of creators and their own value . Just last month , The only artistic digital collection has launched a co branded version with the brand sponsored by Shanghai Fashion week T T-shirt ,6000 Pieces per second .

The last is the virtual world .

The greatest value of digital collections lies in enriching the future virtual world economic system and content . In his conjecture , Only digital collections can be displayed in the virtual world 、 Use 、 transaction 、 The circulation , And the users of this virtual world also recognize the rules . By that time , The value of digital collections can be better consumed and precipitated , This is a paradigm shift , It is also a great opportunity for the future .