Overseas warehouse knowledge popularization

Overseas warehouse means that domestic enterprises transport commodities to target market countries by bulk transportation , Set up a warehouse locally 、 Store goods , Then according to the local sales order , Respond immediately , Sort directly from the local warehouse in time 、 Packaging and distribution .

The transportation process of overseas warehouse is generally divided into three stages ：

First journey ： Domestic goods are sent to overseas warehouses

Inside the warehouse ： Order operation and inventory management

Tail journey ： Delivery and after-sales service

according to an uncompleted statistic , Our country exceeds 200 Enterprises have set up various overseas warehouses overseas , The number of overseas warehouses exceeds 500 individual . Mainly in the United States 、 Europe and other developed regions , In form, the warehouse is mainly rented , The number is increasing rapidly .

At present, there are three types of overseas warehouses ：

The seller builds its own warehouse

The seller's self built warehouse refers to the overseas warehouse built by the seller . The seller can control and manage the warehouse by himself , Very flexible ; But at the same time, the seller also needs to solve the storage problem by himself 、 declare at customs 、 A series of problems such as logistics and transportation , At the same time, the construction cost of self built warehouse 、 The risk is also large . And the seller's self built warehouse is more suitable for businesses that need large freight volume , Otherwise, it is difficult to gain the advantage of price in transportation .

Advantages of self built overseas warehouse ：

1、 Improve product delivery speed

2、 Save logistics costs

3、 You can control the return and replacement by yourself , Enhance the buyer's shopping experience

4、 Avoid logistics dumping in peak seasons 、 Problem of warehouse explosion

Platform warehouse

Platform warehouse mainly refers to the warehousing and distribution logistics system established by relying on the platform . Many large e-commerce platforms in China have their own platform warehouses , For example, Jingdong , They have set up their own storage centers in the first, second and third tier cities in China , Transfer according to inventory , The system can also dispatch documents nearby according to the order , In order to reach the same day or the next day , Improve distribution efficiency and quality .

Amazon's FBA Cang is a very famous overseas platform warehouse ,FBA It is a service provided by Amazon for sellers , Amazon also offers many preferential policies for users , For example, help sellers improve the ranking of their products on Amazon's home page , Help sellers grab shopping carts , Help merchants become featured sellers, etc . But Amazon FBA Warehouse also has strict warehousing requirements , It's expensive , Poor flexibility

Third party overseas warehouse

The third-party overseas warehouse means that the enterprise exports goods to the third-party overseas warehouse in batches according to the general trade mode , Cross border logistics form to realize local sales and local distribution .

The overseas warehouse adopts centralized transportation , It breaks through the weight of commodities 、 Volume 、 Price restrictions , It is conducive to businesses to expand their sales varieties . The centralized transportation mode also greatly reduces the average freight of a single commodity , It effectively reduces the cost of logistics management .

Third party overseas warehouse advantages ：

1、 Save time, effort and money

2、 Professionals teach at any time

3、 Improve product delivery speed

With the rapid development of cross-border e-commerce , People all over the world are becoming more and more fond of online shopping , In order to ensure the timeliness of delivery and distribution , Many businesses choose overseas warehouses . Then why not build your own overseas warehouse ？ Let's take a look .

1、 Capital investment

The self built overseas warehouse also has certain requirements for the financial strength of the seller . Overseas warehouse Investment needs to consider soft 、 Hardware investment , Such as overseas warehouse management operating system , Forklift 、 shelves 、 Scanning equipment , Assembly line, etc . At the same time, it needs to invest a lot of personnel , Including the operators of overseas warehouses 、 financial staff , Managers, etc , It also includes familiarity with forklift operation , be familiar with wms Besides, the personnel who use the system , At the same time, China also needs to set up relevant customer service personnel , Coordinate daily operation .

2、 Warehouse building experience

Overseas warehouse business , It's not easy to get started , Because it involves the operation of logistics and warehousing , Many sellers have no relevant experience , In this case , Enterprises can only consider recruiting management personnel from overseas warehouses , But such personnel are scarce , So many cross-border e-commerce companies directly choose the third-party overseas warehouse .

3、 Personnel management

Overseas warehouses face a variety of employees , Also abide by local laws and regulations ; Due to the differences in the growth environment and cultural background of employees in different regions , Then it will be more difficult to manage personnel ; Really manage the overseas team , This is a big problem .

4、 efficiency

Operational efficiency is one of the key factors affecting the business , The seller should consider whether he has made corresponding preparations , Also evaluate whether you have the ability to match , After all, the logistics industry is, in the final analysis, an efficiency producing benefit 、 Industries where scale produces benefits .

5、 The warehouse area matches the low and peak seasons

Warehouse area and peak season stock variables are also difficult for sellers to control . When the seller builds its own overseas warehouse , The size of warehouse area should be considered , But for cross-border industries , Stocking is a factor that often changes , We need more stock in the peak season , The off-season is the opposite . If the warehouse area is large , In the off-season, the warehouse will always be in an unsaturated state , Cause unnecessary cost waste ; If the warehouse surface foundation is small , The peak season will lead to insufficient positions , Therefore, it is a reasonable choice for cross-border e-commerce to choose a third-party overseas warehouse . At present, as a third-party overseas warehouse, barn overseas warehouse , Global coverage 30 More than one country , The overseas warehouse exceeds 100 Square meters , It can quickly respond to various demands of cross-border e-commerce , To improve efficiency , Reduce operating costs .

The above five factors are the key issues for self built overseas warehouses , In fact, there are many trivial matters . If your own conditions are not enough to solve the above problems , It is better to choose a third-party overseas warehouse .