[supply chain • case] Tianneng group: the key to understanding the leading battery manufacturer to achieve the first profit fault

According to the IPO Preliminary statistics of daily reports , In nearly a year , The electrical machinery and equipment manufacturing industry share 31 Enterprises log in A stocks . Here 31 Among the new shares of the company ,2020 The top three with the highest annual operating income are Tianneng shares 、 Sail cable 、 Zhongwei Co., Ltd . among , The operating income of Tianneng Co., Ltd. last year was 351.00 One hundred million yuan , And two 、 The three enterprises form a large fault and rank first in the list , And the net profit attributable to the parent company after deduction of Non Profits of Tianneng shares is 20.25 One hundred million yuan , It's also the above 31 The most profitable of the enterprises , Then there is the sail cable 3.77 One hundred million yuan .

Can achieve “ Double material ” The first good result , It must be that Tianneng group has made every effort to build " Digital Tianneng 、 Wisdom can ”, Take the initiative in digital transformation , Embrace big data , Continuously improve the enterprise's intelligent manufacturing level , Gradually realize product research and development 、 manufacturing 、 Order purchase 、 Warehousing logistics 、 Supply chain management 、 Digital empowerment of main production and operation links such as after-sales service , Deepen the integration of the two modernizations , Various measures to effectively promote the sustainable development of enterprises are closely related . This paper discusses how Tianneng group can achieve the best resource allocation in the world ？ How to optimize and upgrade the supply chain segments , Build a leading supply chain system for the new energy battery manufacturing industry and other major aspects to discuss in detail .

Improve the construction of green supply chain system , Improving energy efficiency

Tianneng group is a company mainly engaged in the power battery business of electric light vehicles , Set electric special vehicle power battery 、 New energy vehicle power battery 、 The car starts and stops the battery 、 Energy storage battery 、3C The battery 、 Spare battery 、 Research and development of fuel cell and other multi category batteries 、 production 、 A leading domestic battery manufacturing enterprise integrating sales . Its comprehensive strength ranks among the global new energy enterprises 500 strong 、 China's private enterprise manufacturing industry 500 Strong first 14 position 、 China's top ten light industry battery industry 1 position .

In recent years , With the increase of economic wealth , More and more resources are consumed , Resource waste and environmental damage occur frequently . Sustainable development strategy regards ecological environment and economic development as the two cornerstones of human society , You can't have one without the other . The implementation of green supply chain management will “ green ” or “ Environmental awareness ” And “ The economic development ” An effective way of sustainable development with equal emphasis on both .

Besides , stay 《 Made in China 2025》 in , The state has listed the construction of green factories as a key task , Put forward “ Build thousands of green demonstration plants ” The goal of . Create a green factory , Promote the optimization of industrial structure 、 Mention mass efficiency , Promote green manufacturing , Play a role in the industry “ green 、 Energy saving 、 Environmental protection ” The leading role and significance of .

As a leading enterprise in the new energy battery manufacturing industry and a world-renowned green energy system solution provider , Around the ecological environment , Tianneng group is also working to build a collection of batteries in China “ Battery manufacturing — Waste battery recycling — Lead regeneration — Battery manufacturing ” As one of the closed-loop green supply industry chain , Achieve the purpose of product life cycle management .

Based on this , Tianneng group has established a supply chain management system through a third-party professional company , Combined with the production and operation status and development characteristics of the enterprise , According to the requirements of product life cycle , From green supplier management 、 Green production management 、 The strategic planning of supply chain management has been formulated in key links such as the green recycling system , Apply the concept of environmental protection and resource conservation to product design 、 Raw material procurement 、 production 、 transport 、 Store 、 sales 、 The whole process of using and scrapping , Make the company's economic activities and environmental protection 、 Coordinated development of energy conservation and emission reduction , And improve energy efficiency .

Besides , The system can also help Tianneng group realize the unification of all channel customers and the collaborative delivery of the whole process , Integrated marketing through a set of systems 、 sales 、 purchase 、 Warehouse 、 production 、 financial 、 Human resources 、 office 、 Statistics on the nine core elements of enterprise management , Data interconnection , Modules are deployed on demand , One click business flow , Multi business 、 Multi location 、 Multi device seamless collaboration , With customers 、 supplier 、 Venezuela and foreign enterprises and other industrial chains cooperate in intelligent manufacturing , Take the lead in laying out the new circuit of battery manufacturing supply chain .

Smooth enterprise financing channels , Build a symbiotic industrial chain

There is information asymmetry in traditional supply chain finance 、 The credit transmission of core enterprises is difficult 、 The funds cannot be settled automatically , It is difficult for small, medium and micro enterprises to finance 、 The phenomenon of slow and expensive financing exists for a long time . As a large industrial group , Tianneng group also has as many subsidiaries 60 More than , For such problems , By creating a digital supply chain financial platform , Through corporate funds 、 Resource advantages , It solves the problem of small and medium-sized enterprises in the industrial chain “ Capital flow ” problem , Enhanced the core driving force of enterprise development , For its small and medium-sized enterprises and small enterprises B Class II merchants provide new financing channels , Solve the financing problem , Take the relevant enterprises in the supply chain as a whole , Through the integrated facility , Provide flexibility for related enterprises 、 Comprehensive financial products and services , Effectively inject funds into the supply chain , Promote Tianneng group to establish long-term strategic synergy with upstream and downstream enterprises , Improve the competitiveness of the supply chain .

Besides , There is serious information asymmetry in the practice of supply chain finance 、 The structure becomes more complex , Risks are difficult to control , The supply chain financial platform has access from the customer threshold 、 Third party credit investigation service , docking 、 The rating 、 Credit extension 、 The examination and approval 、 lending 、 repayment 、 There is a complete risk management and control mechanism for overdue handling , Update the fraud information base in real time , Regularly check the stock of users , Cross platform overdue can be found in time 、 Long loan 、 Risks such as user changes , It is convenient for financial institutions to make better judgments and decisions . The risk management function of the platform can also build online and offline risk control modules , From financing qualification 、 Financing limit 、 Material review 、 Carry out scientific management in multiple links such as project approval .

Accurately grasp the channel inventory , Realize multi-channel collaborative operation

Channel is the channel or way that products are transferred from producers to consumers . The more common channels in China are ： Dealer channels 、KA channel 、 Direct selling channel 、 E-commerce channels 、 Agent operation channels, etc . With the continuous expansion of Tianneng group's industry and business , Channel management and control is becoming more and more difficult , A collection of different interest groups , Different levels 、 Different regions 、 There is a certain degree of game between channel members of different sizes , In serious cases, there will be fierce channel conflicts , Cause great trouble to channel management . Based on this , Tianneng group also began to pay more and more attention to the channel management of enterprises , The management and control of channels are also constantly adjusted and upgraded .

At the practical level , Tianneng group has built DMS Channel management system , Specify the functions and permissions used by various channel members in the system , Assign specific goals to channel members , Clearly manage channel orders , Accurately grasp the channel inventory , Real time insight into market dynamics , Efficient processing 、 Control and dispatch orders from all channel customer contacts , Simplify the operation and management of all channels , For the brand 、 Retailers or channel providers provide Omni channel IT Support . Create a one stop shop 、 The whole process 、 Automatic battery manufacturing channel management and control platform , Quickly expand and lock customers , Accelerate the return of funds , Optimize the third flow of channels , Realize exclusive industry channel management , Respond well to the expansion and growth needs of enterprises , Comprehensively improve channel operation efficiency and revenue , Make channel management more efficient , Terminal control is more powerful .

Both production capacity and technology , Create high-quality development “ hardcore ”

Technology is the primary productive force , Lithium battery also can not get around the technology . In order to actively transform and upgrade traditional industries , Tianneng group also continued to focus on its main business , Continuously improve scientific research and innovation ability , Introduce new green power battery 、 A series of high-end industrial projects, such as starting and stopping batteries and energy storage batteries , Let the traditional battery manufacturing industry revitalize . In recent years , Tianneng has developed “ Long distance running King ”“ Longevity King ”“ It's really black gold ” And other high-tech products , Continue to build larger capacity 、 Travel farther 、 Better performance 、 Power is stronger 、 Safe and reliable new generation of high-quality customized batteries .

Summary and reflection

Through science 、 Effectively plan and adjust the layout of its own supply chain , Tianneng group has realized data exchange 、 Full chain integration , Its material system 、 manufacturing process 、 The service system has also been comprehensively upgraded , The comprehensive operation efficiency and revenue of the platform have been greatly improved . For the vast battery manufacturing industry , In order to break out of the tight encirclement in the highly monopolized market , We can also learn from the management strategy of Tianneng group , Create integrated supply chain services , Accelerate the high-end development of traditional battery manufacturing industry 、 Intelligent transformation , Realize the transformation of technical system and the improvement of production efficiency , Reshape core competitiveness .

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