Dynamic search advertising intelligent search for matching keywords

If you want to let the search related to your business trigger your advertisement （ Include searches you never thought of ）, Dynamic search advertising can help you ！

The challenge of creating a keyword list

To create a keyword list for user searches related to your business , Not only are there challenges , And it takes time . With the rapid increase of people using smart phones, voice search and digital assistants , The way customers find you has changed , This has led to a large number of searches that you could not foresee .

Nowadays, there are more and more search moments involving new search every day . in fact , Every day in Google The search conducted on has  15%  Never before ！ In this case , Manually covering all searches has become a never-ending task , And will lead to missed opportunities .

It is also a difficult task to create advertising materials on a large scale and match them correctly with each different landing page . Your website may have Hundreds of 、 Thousands or even millions A changing landing page , This requires you to constantly update the ad title and display the web address .

Faced with this thorny problem , Our solution is ： Dynamic search advertising ！

What is dynamic search advertising ？

Dynamic search advertising can help you expand the coverage of search advertising series . Dynamic search advertising will be based on Google Understand your website to customize and position your ads , So you don't have to create ads for every page on the website or add keywords to every ad .

How dynamic search advertising works

you 、 Your prospects and Google How to participate in the operation of dynamic search advertising ？

1.  you Specify web page 、 Daily budget and advertising templates .

2.  user stay Google Enter the search term on the search .

3. If you have search related content ,Google  The ad title and target URL will be generated dynamically （ Point to the page on your website that best matches your search ）.

The technical principle of dynamic search advertising ：

Dynamic search advertising is based on Google Web crawling technology of , And it will index your website and use the index list to finally determine whether the user's search is relevant to your business . If the search term matches the index , Dynamic search ads will automatically customize the title and target URL according to the user's search terms , And in Google Ads Submit a dynamic search advertisement based on your template in the bidding . You just need to create the ad content description in the template in advance - All other content is automatically generated based on the user's search terms .

Be careful

Dynamic search ads will generate highly relevant ads to complement your other Google Ads Advertising series . These ads can add value to relevant searches that are not covered by existing keywords , Complement your keyword strategy , And make sure you don't miss out on any relevant searches .

The operating mechanism of dynamic search advertising

The first 1 Step ： 

The user enters the search term .

The first 2 Step ： 

Google Match this search to the most relevant landing page on your website .

The first 3 Step ：

Google Our algorithm will create ads and customize the title according to your template .

Dynamic search advertising positioning options ：

You can control Google How to match the user's search with the content of your website . There are multiple site location options to choose from , Each option provides a different level of control .

Landing pages used by standard advertising groups

This is the simplest option , Because it contains all the pages you have used as landing pages in the ads in your account .

Category

Google Will create... Based on the content of your website Locatable categories , That is, multiple groups of landing pages sorted by theme . You can decide which web groups to locate 、 How to group similar web pages , And granularity level .

Example ： In the electronic products online store , You can only locate the “ Digital camera ” Category .

The website contains

You can locate sites that contain Specific string The web page of .

Example ： You want to use the URL string displayed by the user when browsing your electronic product website , Locate all blog related pages in the site . If all these URLs follow a similar format （ for example example.com/blog/）, You should locate the containing “blog” Every web address of .

The website is

You can locate Specific web address .

Example ： If you want to follow your “ Special offer ” Page making dynamic advertising group , You can choose to navigate only to this page .

page Feed

be based on Containing a specific web address Feed（ Map to a custom label that can be automatically updated ） Generate dynamic search ad positioning for AD groups .

Example ： You want to create an advertising series for the TV set being promoted . So , You need to create a Feed And add labels to all TVs sold at a discount “ON_SALE”. In the dynamic ad group , Select position custom label , Then input “ON_SALE” As a custom label . Besides , You can also add a custom bid for this positioning condition .

The main advantages of dynamic search advertising

  Wide coverage ：

Cover more searches ！ Match searches that are highly relevant to your site but that you may miss .

Efficient and time saving ：

Don't waste time making endless advertisements ！ 

There is no need to manage the keyword list that cannot be pulled to the bottom . There is no need to pause or make advertisements based on seasonal factors or needs , Because our web crawling technology will help you , And know what products or services your website offers when .*

* It takes a few days for the crawler to update information

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Transparency and control ：

Without sacrificing control ！

Dynamic search advertising provides full transparency with search term reports , Offer control by dynamically positioning conditional level bids , It also supports the exclusion of irrelevant traffic .

Deliver dynamic search advertising based on your business objectives ：

What are your business goals ？ How dynamic search advertising can help you achieve your goals ？

Large coverage

“ I want to make sure that ads are displayed for more relevant user searches .”

Use dynamic search advertising as a complement to existing keyword strategies , Good coverage can be ensured , It doesn't take much effort , Nor does it require complex implementation or ad campaign management .

Long tail automation

“ I hope users can find my long tail product .”

If your website has a lot of dynamic content , And you are worried about the risk of missing long tail traffic for the advertising series that only use keyword positioning , Dynamic search advertising is very suitable for you .

Rapid expansion

“ I want to quickly enter new markets .”

Dynamic search advertising can help you expand your current business activities to new business regions or countries .

When users need you most （ That is, when they use Google The moment the search engine searches your products and services ） Attract them ,Google Search advertising series is an effective method . By providing different matching and keyword options , Coupled with the dynamic search advertising machine learning algorithm , We make it easy for you and your advertising to establish lasting contact with customers .