618 entered the second half of the period, apple occupied the high-end market, and the domestic mobile phones finally undercut the price competition

618 Half of the rush has passed , The sales situation of mobile phone enterprises has been well known , Reality is iPhone13 It has been the top seller for many days , This few days iPhone12、iPhone11 The sales volume of has also increased rapidly , Facing this reality , Domestic mobile phones finally can't sit still , In succession 2000 The price war starts at the price below RMB .

iPhone13 It is undoubtedly the most popular fried chicken , Since its listing, it has continued to rank first in the domestic mobile phone market , But even so popular , Nor can it stop the downward trend of monthly sales ,4 In January, the sales volume on an e-commerce platform was as low as 29 Ten thousand units , Then Apple finally offered its price cutting trump card , stay 5 In the 618 Cut prices on the eve of the big promotion 1001 Yuan selling , The price is low to 4898 element .

With iPhone13 Price reduction , Apple will continue to use the old model iPhone Cut prices to grab the market ,iPhone12、iPhone11 Take turns to reduce prices , preemption 3000 Yuan price range , The effect of price reduction is quite remarkable , stay 618 Great promotion period ,iPhone12、iPhone11 Also once entered the hot selling list .

New and old iPhone Both of them are sought after by domestic consumers , It proves that Apple has the leading advantage in the domestic mobile phone market , Basically, domestic consumers buy 3000 High end mobile phones with a price of more than yuan are preferred iPhone.

Apple's sharp price cut effectively drove iPhone Sales ,5 month iPhone13 The sales volume on an e-commerce platform reached 84 ten thousand , The month on month growth has nearly tripled , An e-commerce hot selling mobile phone TOP5 There are four positions in the iPhone occupy , So it's not surprising iPhone stay 618 During the promotion period, it continued to sell well ,iPhone The hot sale of mobile phones has brought great pressure to domestic mobile phones .

But domestic mobile phone brands are 618 At the beginning of the promotion, I still had illusions , Their price cuts for high-end mobile phones are only 200-300 element , Facing the stinginess of domestic mobile phones , Of course, consumers won't buy it , Dismissing domestic high-end mobile phones , Give a big hug iPhone.

Domestic mobile phones are frustrated in the high-end mobile phone market , But in the low-end market, it is sought after by domestic consumers , Cheap red rice 9A、 Glory chang play 20 Once hit the hot spot TOP3, Let the domestic mobile phone save some face , At the same time, it also shows that domestic consumers are still reluctant to pay for domestic mobile phones priced at more than 1000 yuan .

Now 618 More than half of the promotion , Finally, several domestic mobile phone brands are willing to 1000 Yuan to 2000 The mobile phone at the price of yuan makes profits , The reduction in price exceeds 300 The capital of yuan has appeared , It shows that domestic mobile phone brands may be 618 Poor sales in the early stage , Nowadays, the sales of high-end mobile phones are not smooth , Thousand yuan machines have become the focus of their competition for sales .

The factors that force the price reduction and promotion of domestic mobile phones are inventory problems , Analysts point out that whether it is finished mobile phones , Or are there high inventories of mobile phone components in industrial chain enterprises ,618 Big promotion has become the key to inventory clearing of domestic mobile phones and industrial chains ,618 Poor sales in the early stage , They are now forced to join the bargain competition to capture sales .

People in the industry pointed out that according to 618 Current sales , It is estimated that domestic mobile phone brands only rely on 618 Nor is it possible to clear inventory , They may sell goods at reduced prices until 618 after , Even summer vacation , Summer vacation is another peak sales season in the domestic mobile phone market , Summer vacation is also the last opportunity for domestic mobile phone brands to clean up their inventory , Maybe then the price war will be more intense .