How to make your products as expensive as possible

A recent news revealed that Zhong Xuegao added carrageenan , And then push the ice cream industry into everyone's eyes , Have you noticed that there are few dime ice cream we ate when we were children , Instead, ten yuan , Even dozens of ice cream , The merchants laudatory name is that now the living standard has improved , Therefore, the price of ice cream has also increased, which is a normal phenomenon .

But I really can't think of what imported materials you use for an ice cream , The cost should not exceed ten yuan , Besides, at the same price, I can choose the more famous Haagen Dazs . And Haagen Dazs basically has its own chain stores in large shopping malls , Guests who eat ice cream will sit in an independent space to eat , So Haagen Dazs has not been criticized by the Chinese population for selling expensive , Compared with Zhong Xuegao, it makes the Chinese people attack .

In fact, a marketing skill here is how to make your products sell more expensive and better , Here I think we should learn from luxury brands , Cooperation between luxury goods and a shopping mall , It's not the mall, it's Party A , But the luxury party is party a , Luxury goods enter a shopping mall , Shopping malls must take out the best areas , And also exempt from certain site rent , Store revenue is accounted for separately , If you don't enter the mall, you will get a Commission .

Why are luxury goods so awesome ？ The main reason is that luxury goods control the flow of high-end people , It is said that he went to LV The store has only two choices , Either buy or go , From the moment the customer enters the store, the shopping guide can roughly know the customer's income , If the income is less than 300W One year will not go to marketing , If it is their store consumer group , He will definitely let you spend in the store .

So I never advocate selling things cheaper , A powerful business model must be thinking about how to sell expensive , And users are still chasing to buy . But the high price should make customers feel that the value for money , For example, Maotai , The ex factory price of Maotai liquor is similar to that of Wuliangye , But why is Maotai popular with users , Even the retail price will come 3000 One more bottle , But someone still wants to buy . This is inseparable from the concept of scarcity and nobility created by Maotai .

Finally, I really miss those puddings I ate when I was a child , Popsicle ice , Ice cream such as snow lotus , Now basically there is no trace , I don't know whether it's because it's too cheap to make money. The boss doesn't sell it or stops production , I hope that manufacturers will not sell ice cream, a common commodity, into a luxury that everyone can't afford .