How to improve the quality of Baidu keyword?

The quality degree is based on the click through rate of Baidu keyword 、 Creative writing quality and account performance （ The effective time of the account 、 Click through rate of other keywords in the account ） And other factors , In the form of quality grade, the higher the quality grade is , It means that the higher the quality of your promotion , The more attention and recognition users can get .

SEO

There are many factors that affect Baidu keyword quality , The following good family assistant words will start from these influencing factors to share how to optimize the quality of Baidu keywords .

1、 Optimization of account structure

Optimize account structure , It is not only conducive to account management and operation , The improvement of Baidu keyword quality is also very good . First , According to different marketing objectives , It is necessary to establish specific promotion plans and promotion units respectively , It is convenient for subsequent data analysis and account optimization ; secondly , Try to make the meaning similar 、 Keywords with the same structure are divided into a promotion group , In this way, we can better refine the ideas according to the keywords in the promotion group , And nest them accordingly .

2、 Improve the click through rate

Click through rate can directly affect the quality of Baidu keywords . High click through rate , It shows that keywords are highly relevant to ideas , Creativity is more attractive to customers , Search results are exactly what customers are looking for , Baidu will naturally give these words a high degree of quality . The click through rate is calculated by dividing the number of clicks by the number of displays , It can be said that click through rate is a very important factor , Because it's about the user experience , Search engine advertising expenses, etc .

3、 Correlation matching degree

Relevance is the key factor influencing Baidu keyword quality score , The relevance of creative content and keywords , The relevance between creative content and landing pages , The relevance between keywords and landing pages , The relevance of keywords to the theme of the website , The relevance between the website theme and the landing page , The relevance between creative content and website theme, etc .

4、 Creative writing level

Attractive ideas can stimulate users' click interest , Let the promotion page stand out from the numerous promotion results , So good ideas can quickly increase the click through rate , And then improve the quality of Baidu keywords . Creativity can be combined with the hottest news at the moment 、 Price 、 Promotional information 、 Appealing words and more eye-catching non Chinese characters are used to attract the attention of netizens .

5、 Account history

The history of a good advertising account is also very important , We need to maintain the continuity of our advertising accounts , So as to improve the quality of Baidu keywords , Let it maintain an excellent competitive advertising performance in a long time .

6、 Improve website quality

Website quality will also affect the quality of Baidu keywords . Web pages open faster , Navigation Science , The content is concise 、 clear , Internet users will find the products or services they need more conveniently , So the higher the conversion rate .

7、 Landing page experience

key word 、 The relevance of ideas to landing pages , Put it in a more general way , Is whether the landing page contains an appropriate amount of keywords , And key words , This is also one of the ways to improve the quality of Baidu keywords ; Selling points in creativity , Be able to visit URL Link to the page found . When visitors are attracted to the site by ideas , But can not find the corresponding content , There is a great possibility that leaving the website will lead to a high bounce rate . Therefore, it is suggested to write creatively according to the page content , Try not to have exaggerated and untrue descriptions .

8、 Stable keyword ranking

The ranking of keywords should be kept in a stable position as far as possible , Avoid large fluctuations , Excessive fluctuations will affect the user's search experience , This leads to a drop in click through rates , Baidu keyword quality will also decline .

As a reward for Baidu's high-quality promotion , The higher the quality , The lower the click price you have to pay , The higher the promotion ranking obtained under the same conditions , The difficulty of quality degree optimization reflects the difficulty of improving the quality degree of an advertisement by adding new ideas or modifying ideas , It is displayed in the account in the form of quality grade in different colors .

author | Good advice

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