Business opportunities with an annual increase of 3billion - non cage eggs or a new blue ocean for export to ASEAN

In Asia , Between continental plates and densely populated islands , Have close trade routes , Connecting the commodity exchanges of both sides . Among them, the throughput is the largest , Nothing is better than the mainland and Hong Kong 、 And the import and export of commodities between major ASEAN countries such as Singapore .

This kind of trade , Most of the time, it is also to solve the problem of insufficient local production . especially , Food sources closely related to human health , In Hong Kong and Macao, where there are many small people 、 Singapore and other regions , More than 90% must rely on imports ; among , Eggs are one of the main sources of protein , More indispensable . according to OEC The statistics of , China is Singapore's second largest egg importer , More than 60% of Hong Kong's eggs are imported from the mainland . These two regions are also springboards for exporting to ASEAN , Including Thailand 、 Malaysia 、 Indonesia and other places .

According to the data collated by China Customs and Zhiyan consulting , China's fresh egg exports are on the rise , However, the export amount has been declining year by year .2020 In, China's fresh egg exports reached 7.28 Ten thousand tons of , a 2019 Year-on-year growth 2.39%; The portion of the amount is a year-on-year decline 6.2%.

“ The price competition in the domestic traditional egg market is fierce , As a result, the price of exports also fell , Enterprises must look for new breakthroughs ,” Hantaixin, vice president of Oufu egg industry, said . At present, Oufu exports egg products to Hong Kong and Macao 、 Japan and South Korea 、 Vietnam 、 the Philippines , Europe includes Britain 、 Germany etc. , It is a major exporter of egg products in China .

Hubei Shendan is another big exporter . When talking about the export Outlook , Liqingyi, general manager of Shendan, mentioned ：“ Non cage eggs will be the mainstream in the future .” Shendan's egg products export markets are all over the world , Except Asia 、 The European Union , It also includes North America 、 Africa 、 Countries in the southern hemisphere , The annual export amount is expressed in 15% The proportion of is increasing steadily .

Liqingyi, general manager of Hubei Shendan

According to the protein consulting enterprise torque China （Lever China） Statistics , Hong Kong and the major ASEAN countries ---- Singapore 、 Malaysia 、 Thailand 、 Vietnam 、 the Philippines 、 Indonesia , The annual increment of non cage eggs will reach 30 Million pieces , This is based on the statistics of the consumption of enterprises that publicly promise to fully use non cage eggs , It does not include those who are already using non cage eggs , But there are no enterprises that release information .

Moment is committed to helping food enterprises improve the quality and safety of protein supply chain , At the same time, it provides consulting services for layer enterprises on the production of non cage eggs , The business scope in Asia is beyond China , It also covers Singapore 、 Malaysia 、 Thailand 、 Indonesia 、 Countries like the Philippines .

In Hong Kong, Macao and Singapore , Products from all over the world can be seen in the import market , therefore , Seeking differentiation is an urgent problem for importers to think about . Sijin, an agent based in Hong Kong, and Jinfa said at the same time , For domestic layer Enterprises , Non cage eggs are likely to break through the price competition 、 Opportunities to improve brand recognition .

Besides , Energy saving and carbon reduction 、 Welfare farming is an important indicator for the sustainable development of many food groups in Hong Kong and Singapore , Enterprises are looking for the nearest 、 Have humane standard supply sources . Taken together , Domestic non cage layer enterprises have great advantages in the ASEAN market .

By 2021 end of the year , Many major food enterprises in Hong Kong have made commitments to non cage eggs . for example ,City super Will be in 2025 Years ago, the eggs on the shelves were fully converted to non cage eggs ; Huikang （Wellcome）、Market Place、Oliver’s Wait for the supermarket , It promises that all its own brand eggs will come from non cage breeding . Langham Hotel 、 Peninsula Hotel 、 Mandarin Oriental Hotel and other well-known brands have also made 100% The promise of using non cage eggs .

Sijin mainly supplies eggs to chain hotels 、 Food service providers , Blonde hair focuses on retail sales . Wangyaoren, the person in charge of Sijin, said ：“ The market share of non cage eggs in Hong Kong , Will exceed... In three years 50%. The company is optimistic about the development of this kind of eggs in the dongxie market , Has set up a company in Singapore , Prepare to develop channels in neighboring countries .”

“ For domestic layer enterprises , The export business opportunities of non cage eggs will fall on a higher degree of globalization 、 Countries with more open markets , Like the Philippines 、 Vietnam 、 Thailand ,” Hantaixin said . especially , Retail supermarkets in Thailand have a very positive attitude towards non cage eggs ,Central Market promise , Non cage eggs will account for at least half of the company's egg sales ; Large supermarkets such as Tesco lotus （Tesco Lotus） It promises to 100% Selling non cage eggs , Traditional caged products will no longer appear on the shelves .

The development of non cage eggs in Southeast Asian countries has brought great business opportunities to Chinese layer enterprises . Not only because China is the largest egg producer in the world , In the field of traditional egg export, it has been firmly rooted , More because the development of non cage eggs in China is accelerating with all its strength , Before domestic 20 Big layer enterprises , Nearly half of them have non cage capacity . With the gradual increase of egg laying rate , In the future, in the ASEAN market , In addition to actively expanding non cage eggs, Chia Tai of Thailand will be an opponent that can not be ignored , Chinese layer enterprises are expected to occupy a place in this track .

Huangmuci, project manager of moment China, added ：“ In the Chinese market , The development path of non cage eggs is C End （ consumer ） and B End （ Enterprises ） At the same time . In the major ASEAN countries , Will be in the form of B End dominated , Until supply increases with demand , Make the overall price drop , If you don't keep eggs in cages, you will go into thousands of households .