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Which automation tools can double the operation efficiency of e-commerce?
2022-07-25 00:20:00 【Cloud expansion technology】
Store operation is inseparable from data precipitation
In the past , Operators rely on manual statistics of commodity sales to analyze the business status of stores 、 Keyword ranking 、 Monitor commodity prices 、 It takes time and manpower to summarize these data . Without the help of code and tools , A lot of repetitive work takes up half the time of copying and pasting on the page . If you want to improve the efficiency of operation, you must rely on the power of code , Therefore, some businesses choose crawlers as the main force of data collection , Data can be obtained in batches by running once .Python It's not just easy to get started , It develops very quickly , Junior developers can quickly complete a set of scripts , Solve the urgent problem of obtaining operation data immediately .
Python Is good , But there are limitations
Judging from the frequent changes of e-commerce platforms , Data on different pages are being used Python After that, the data acquisition is still unstable , Unable to accurately locate business data ; Additional scripts are needed to clean and organize the data ; In the process of using Crawlers , Some interface interaction behaviors cannot be passed Python All automation , It also annoys the operators .
for example :
The platform restricts the use of crawler scripts to obtain data requests
Multiple information verification is required for platform account login ( SMS verification code 、 Puzzle verification, etc )
Python Unable to accurately capture business data , Secondary data cleaning is required
These are the problems that reptiles can't solve
RPA Automation enables e-commerce operations to improve data collection efficiency
In recent years , The topic of robot process automation is getting hotter ,RPA Good at dealing with highly repetitive work 、 Simulate the operation of human and the workflow 、 Business processes are connected in series . Cloud expansion RPA In the e-commerce scene , Download data by simulating operators , Download data from major e-commerce platforms 、 Account login verification 、 In depth study of data transformation and other scenarios . Launch a new cloud based expansion RPA Operation tools of process automation engine —— Cloud expansion business ark . It is the intelligence for front-line operators of e-commerce “ Digital employees ”. Cross platform store activity data for merchants 、 Traffic data 、 Membership data 、 Promote the collection of launch data and provide process automation capability .
Businesses use cloud to expand their business ark , It not only solves the problem of platform data dispersion , Collection difficulty ; It can also automatically complete account login and account verification . On data platforms such as Taobao business consultants , Cloud expansion business ark creatively uses cloud expansion browser to collect , Minimize the risk of identifying anti creep . Customize in the cloud expansion browser UA Wait for browser behavior parameters , Do not call too much data , There will be no more interference in the behavior of web pages . Through mature automation capabilities , The cloud expansion business ark not only has the automation of operation data , It also has product level automatic deployment capability . Just one link , Operators can open accounts and use , It solves the pain point that front-line operations cannot take time to learn process development in their busy work .
Open the ark of cloud expansion business immediately , Enable operation to get rid of repetitive work , Create more time to improve yourself , Promotion and salary increase with higher efficiency .
Cloud expansion RPA It can realize automatic data collection , Than Python Stable
1、 Automatically collect cross platform data assets
The cloud expansion business ark solution covers tmall stores on Taobao , Business Consultant 、 Taobao Alliance 、 Gravitational cube 、 Tmall express 、 Data bank and other systems ; And jd.com business intelligence including jd.com platform 、 JD live, etc ; And Tiktok shop : Shake shop 、 Tiktok e-commerce compass 、 Massive engine and other data collection . Besides , It also extends vipshop 、 There is a shop in Zan 、 Millet products 、 Yan Xuan 、 Data collection of vertical e-commerce platforms such as xiaohongshu , Help businesses obtain first-hand data , Timely insight into market changes .
2、 Automatic data check 、 The task automatically retries
Operators spend most of their time exporting data in batches between systems 、 Sort out the file format and other repetitive work . Cloud expansion business ark can replace manual operation , Effectively solve the problem of data collection across systems .
Log in through the automated operating system , Data download and Export ,Excel Data consolidation and storage database , Save process time , Create more time for operators to do more valuable work .
Cloud expansion business ark supports diversified storage , Automatic link MySQL、Oracle database 、 And Excel File storage . Here's the thing to watch , It can download formats for data sources of different platforms , Rename automatically , Help businesses in data integration , Make the data accurate 、 Format specification 、 Storage integrity .
3、 Automatically establish an e-commerce operation analysis system
Due to incomplete data collection , Business personnel are often unable to accurately locate store operation problems . The previous data is incomplete , Lack of index system in the later stage ; The operational objectives and data results cannot be accurately checked ; There are many store reports , Lack of unified data planning and governance .
Cloud expansion business ark helps businesses build a full data operation link , From industry insight 、 Order data 、 Commodity data 、 Traffic exposure 、 advertising 、 Member customer group portrait and other dimensions , Establish a comprehensive data analysis system , Make the most of the value of data , Operational decisions are one step faster .
Open the ark of cloud expansion business immediately , Enable operation to get rid of repetitive work , Create more time to improve yourself , Promotion and salary increase with higher efficiency .
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