That is, after the negative impact of gcat advertising e-commerce, is there no stable advertising e-commerce platform?

First , Let's talk about e-commerce , In everyone's knowledge , Domestic e-commerce is basically Taobao 、 JD.COM 、 These platforms , We can buy anything on these platforms , The limitation is that we are only consumers on these platforms , Not consumers , The advertising e-commerce model , Let us have a new understanding of e-commerce platforms .

What we are familiar with on weekdays is Jingdong 、 TaoBao 、 Such a large online shopping mall . Because on these platforms , You can buy anything you want . But there is one thing you can't buy directly , That's advertising . This situation continues until “GCAT Advertising e-commerce ” Appearance , To break the deadlock .

For consumers who consume on e-commerce platforms , Regular shopping can also generate extra income , Is it a lucky thing ?

One 、 Why is there advertising e-commerce ？

1、 From the perspective of consumers

What attracts consumers is nothing more than saving money 、 free 、 To make money

2、 From a platform perspective

Micro three clouds 【 Advertising e-commerce 】 The pattern is a combination of “ Social electricity + Advertising Commission ”, So that consumers can get points while shopping , And it can also watch the advertising tasks connected with the platform , Let the points in the hands of consumers be realized （ And get advertising rewards ）, Finally, the advertiser 、 The win-win effect of the platform and consumers .

Two 、 Advertising e-commerce model

Three application modes of advertising e-commerce , Businesses can operate according to actual needs “3 choose 1”

Model a

The accumulated rebate stock of consumption decreases ： Consumers can earn points by spending freely on the platform , By watching the ad task ,（ notes ： The number of advertisements should be set reasonably , Often about 30s about ） The platform will return commission as change in proportion to the consumer's remaining points , Change can be withdrawn 、 Consumable .

give an example 1： You have consumed on the platform 200 element , To obtain the 200 Integral points , Platform press 2％ The proportion of advertising rebate , that

The first day :200*2%=4 element , There is still 196 Integral points ; the second day ” Continue to look at the advertising task , Available ：196*2%=3.92 element ！ All the way to N God , It is similar to all return .

give an example 2:  You have consumed on the platform 200 element , To obtain the 200 Integral points , Platform press 2％ The proportion of advertising rebate , that

The first day :200*2%=4 element , There is still 196 Integral points ; the second day ” You have consumed again 100 element , After that, I will continue to watch the advertising task and return commission , Available ：（196+100）*2%=5.92 element , And so on , Accumulated consumption , The advertising rebate stock is decreasing .

Model 2

Compared to mode one , New consumption ladder rebate , Multiple thresholds are set ： Consumers can earn points by spending freely on the platform , After reaching the point threshold, you can watch advertising tasks , The platform will return the points to commission in proportion to change , Change can be withdrawn 、 Consumable .

give an example 1： When you consume on the platform 100 element , Due to not reaching the integral threshold of advertising rebate , Therefore, no commission will be returned ; When you continue to consume on the platform 200 element , with 300 Integral points , It's time to reach 【200】 Points reward threshold ,( Pictured ) Press 1％ The proportion of advertising rebate , So on the first day you get ：200*1%=2 element ; the second day 200*1=2 element ; The first 150 God , It is equivalent to getting the product for free , But after , It's like starting to make money

2. If in 1 The basis of the situation , You are spending again 600 element , The accumulated points are 900 individual , achieve 【400】 Point reward threshold , Then the next day after reading the advertisement, you can get ：400*1.2％＝4.8 element . And so on , The more you spend , The higher the advertising rebate ！

give an example 2： You have consumed on the platform 280 element , Yes 280 Meta integral , You go to the platform to offset the product 180 integral , At this time, the income is , The first day ：200*1%=2 element , the second day 200*1=2 element , Keep going .（ As long as the threshold is reached , No matter whether you spend points later , It is calculated according to the proportion at the threshold and the consumption points at the beginning .

Model 3

Promote consumption ladder rebate ： Consumers can earn points by spending freely on the platform , To upgrade the threshold , The only criterion is to recommend users , After that, consumers can watch the advertising task according to the corresponding points , The platform will return the points to commission in proportion to change , And the total rebate does not exceed the corresponding integral threshold , Change can be withdrawn 、 Consumable .

give an example ： When you consume on the platform 100 element , The platform defaults to 【200】 Integral threshold , So the return commission is ：100*1%=1 element ; When you continue to consume on the platform 200 element , with 300 Integral points , Still 【200】 Points reward threshold , Press 1％ The proportion of advertising rebate , Then the next day you will get ：200*1%=2 element ;( If you don't consume later , At most 200 element ) If you recommend 2 personal , achieve 【400】 Point reward threshold , At the same time, they also consume 600 element , The accumulated points are 900 individual , Then the next day you can get Advertising Commission ：400*1.5％＝6 element . And so on , The more recommended , Get a higher rebate for advertising

summary ：

Advertising E-commerce creates a new concept of consumption and entrepreneurship , Let consumers give points for shopping — Points realized , Turn daily consumption into a profit-making model of advertising reward and product distribution , Finally realize data value sharing , advertiser 、 user 、 Platform benefits are divided into three parts and win-win , It saves money indirectly , Or free , Even make money

Now the fierce competition on e-commerce platforms leads to traffic fragmentation , So that the cost of drainage gradually increases . If you can easily refine the operation , Match the core interests of platform activities with the needs of product audiences , It's efficient 、 Reach more potential people at low cost , Prepare for the continuous and explosive harvest of subsequent realization .

Headlines focus on ： Business model planning Lao Duan invites you to discuss the social e-commerce model , Quick people seize wealth and business opportunities in one step

This article is original , Reprint please indicate that it is from ： Business model planning old section . Editor ：D-X-M_9221

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