"Second Uncle" is popular, do you know the basic elements of "exploding" short videos from the media?

The short film "Second Uncle" became popular. The creator used the story of the second uncle to successfully epitomize the shortage era of material scarcity, imperfect system and imperfect infrastructure in the last century."Second Uncle", as an ordinary person with disabilities, has successfully turned his face into a "lizi". In fact, this is a normal example in the countryside.What makes this even more moving is the plain and sincere narrative style of the short video, which is also the key reason for the explosion of the video.

In this era of short videos with material flow, commercial culture overflowing, and sensory entertainment extremely flashy, our society lacks this kind of warm and honest narrative method, especially in a society where everyone is a self-mediaThere can be more videos that resonate and reflect social emotions.So, let's talk about the basic elements that short video "exploding" needs to have today.

1. A "sober" creator

When many short video creators are pursuing quick-acting skills for content explosion, have we ever thought about letting go of the utilitarian heart of "exploding" and doing every topic selection, scripting, shooting,Editing, plus a "sober" way of thinking about the world, is the foundation.

"Sober" here refers to the need for a video creator like "Second Uncle" who has the ability to clearly see the good and evil, beauty and ugliness of society, to be able to see the essence from the phenomenon, and to maintain the original mind.On the one hand, in the short film "Second Uncle", the frequently-produced golden sentence copy "Chinese people always say 'birth, old age, sickness and death', why should there be another 'oldness and sickness' between life and death", "The happiest person in the world isThe person who is not responsible for others, the second happiest person is the person who never looks back” and other copywriting tests the author’s certain insight. Everyone doesn’t know how to use the golden sentence when writing. You can read it on Yizhuan.There are a lot of materials in there to help you create.

On the other hand, the creator can see the tenacity and tenacity of "Second Uncle" from the suffering environment of the last century, and can also choose to "hope the hot spots to pass quickly and let the second uncle return to a peaceful life" after the video became popular.original idea.In the end, the whole short film is small and big, and the rhythm of the cadence reflects the author's own shooting skills and serious creative attitude, which are the prerequisites for the creation of a popular video.

2. An almost humorous soul

The warm story of "Second Uncle" will dissipate in a short time, and another hot spot will quickly attract new attention.This is the law of the fragmented development of Internet information, and it is also an inevitable result.Then, since the information is changing rapidly, you might as well have a little more humor, and let the short video topic be a little more humorous on the basis of rigor.

If humor is a style, then the right sense of humor is a good medicine for short videos to attract audiences, sweep away the difficulties and unhappiness in life and work, and obtain psychological balance., Easy lubricant.For example, some humorous stalks on the Internet, "Oysters can never be imagined, its protective shell will become a bowl for it", "I am so hungry, so I have to hold my fist and hit my stomach to help myself out of hunger", etc.Wait.In addition to the common cold humor, roaring and exaggeration can also be used in the production of short videos, and they can create a sense of contrast and win the audience's laughter by breaking the conventional exaggerated body language, expressions and other fussing methods, like a short video creator.Li Crimson's exaggerated and humorous body language is the key to making the whole work relaxed and natural.

3. A chance occasion

Although the "Second Uncle" short film depicts people and things left over from the last century, it conforms to today's impetuous 21st century. People are eager to get rid of anxiety, introversion, and resentment. The tenacious "Second Uncle"It is in such an era of urgent need for spiritual comfort, and in the era of short video popularity, it has received more than 30 million views of modern netizens. It can be seen that this is also an opportunity created by an era, and short videos also need this indispensable.good times.

Especially in the modern society where money desires, success desires, and material desires are prevalent, the audience is eager to get rid of the invisible pain points of the times and their own real pain points, so short video creators must stand from the perspective of society, audience and even capitalists,Economists think from various perspectives, always stand at the forefront of the times, and identify the pain points and preferences of the audience.Such as emotional comfort, lack of knowledge, folk culture and other needs, making short video creation a real social vane, a breakthrough for people's emotional comfort.

Short video presentations that respond to the preferences of the times are also attracting attention.On the one hand, people's empty emotional needs in modern society are comforted, and short videos urgently need resonant content to trigger people's deep thinking;

On the other hand, especially the consumer society ruled by Generation Z has been upgraded compared to the past. Consumers in this era need more fashion, personality, and even an upgrade in the ideological and emotional world.Consumption popularity such as national style and national trend, cute figures, blind boxes, etc. are the characteristics of consumption in this era. Short videos can also respond to the preferences of this era through pictures and dynamic pictures.