Let's move forward together, the 10th anniversary of Google play!

author / Purnima Kochikar, VP of Partnerships, Google Play

This week we welcome Google Play The 10th anniversary of . In the last ten years , Your hard work is combined with our dedication to this global platform , Jointly create a prosperous application ecosystem . come from 190 Multi national 25 Billion users visit every month Play And use the applications and games created by everyone . so far ,Play It has created more than 1,200 Hundreds of millions of dollars in revenue . We are proud of this amazing milestone , And sincerely thank you for your favor .

• Google Play Tenth anniversary

  https://blog.google/products/google-play/10-favorite-moments-from-a-decade-of-google-play/

• Google Play How it works

  https://play.google.com/about/howplayworks/ 

Looking back

I was in 2012 Joined this team in , at that time Google Play Just launched a few months . at that time ,Android Our active users have just come from 1 Billion to 4 Billion .Android It is a new force in this field , Its goal is very ambitious : Let everyone use mobile smart devices anywhere . Many people have some doubts about our vision , It's understandable , Because at that time, we were far behind other platforms in most aspects , Including platform functions 、 Tools 、 Design Guide 、 Liquidity , wait . We believe in the great potential of a fair and open ecosystem , what's more , We believe in your infinite potential , These are constantly encouraging us to move forward . No matter in the past 、 Now or in the future , What drives us forward , It has always been our unchanging commitment to helping developers succeed .

• Android @ I/O: An open stage

  https://blog.google/products/android/android-io-playground-is-open/

At that time , Our partner team has only 6 Members of the team . We are thinking , How to provide the best support , Help developers harness the opportunities and challenges of the mobile Internet economy . There were many uncertainties : Whether we can deliver the application bearing the developer's vision to a global audience ？ How to ensure that these audiences can smoothly use these applications on their affordable devices ？ The cost of mobile data is so high , The performance of the equipment is not satisfactory , Will people be willing to watch videos on small smart phone screens ？ Will they be willing to pay for mobile games ？ And there is no concern about the safety of fee paying behavior ？ Will people subscribe to the content in the app as they subscribe to physical goods such as magazines and newspapers ？

Every step we take , All with everyone . We invest time to understand your needs , And constantly try to help you build beautiful applications and games . We also launched Beta Testing and phased release , And open the functions of replying to user comments , To involve users all over the world , Join us to help you optimize applications and games .

In those early days , My best memory is the experience of working with some companies with great exploration spirit , They continue to create novel ways to release the magic of mobile phones , It has brought us great encouragement , It also broadens our vision of possibility . come from Google Play There are many successful cases in the first few years ,Smule Is one of them . they , And the success stories of more teams inspire us , And become a model for the community :

△  The developer story : Smule

• Smule

  https://play.google.com/store/apps/details?id=com.smule.singandroid

As applications continue to grow , Developers are eager to turn it into a sustainable global business . For this reason, we have strengthened our investment in business platforms , Help developers develop and manage business . We have added the most commonly used 、 The most effective way of payment , Simplify the process of finding and integrating local means of payment , Support 70 Countries and regions 300 A variety of local payment methods , Ensure that people can pay for apps and games without obstacles . We also take the platform further , Be prepared to better meet the business needs of developers , Including support for premium paid content 、 Free play , And subscription business model, etc . Now? ,Google Play Already available in 170 Multiple markets help consumers conduct safe and smooth transactions .

We go through Play The management center provides you with industry-leading insight into the full lifecycle data of applications , Including installation data and Vitals And other indicators , Help developers manage business effectively . I remember ,Smart Launcher The founder of Vincenzo Colucci And said to us ,Play How to make him live where he wants to live :  In southern Italy Manfredonia, And being with the people he loves , And do what he likes :  Create applications that can affect the world . These words made my whole team burst into tears . His company has just completed this year 10 One year old .

△  The developer story : Smart Launcher

• Smart Launcher

  https://play.google.com/store/apps/details?id=ginlemon.flowerfree

All the way , Everyone will always put forward higher requirements to us , Inspire us to think more broadly . As a response to , Our product and engineering teams have developed various tools and functions , To support all the great things you are doing . Your feedback helped us launch new functions 、 Resources and projects , And these will support you to achieve success on this platform . With the help of everyone , We have made great progress : 

We also work with some developers to create new features , And benefit the whole ecosystem . for example , stay 2015 year , We and Supercell Cooperate to promote the anti fraud function , Released Void Purchases API, It has promoted the progress of the whole industry in fraud prevention and malicious refund . Again , Our Japanese and Korean partners , Such as GungHo Online Entertainment and NCSOFT, Help us download games from a support fee ( Such as Rovio Early works of " Angry birds ") The platform of , Grow into a company that supports games as a continuous operation service LiveOps platform . Our media partners help us improve our subscription platform , Added functions such as account retention and grace period . Interestingly , With the help of these features , Our sports application partners are able to retain their users when the world enters the epidemic blockade .

• Supercell

  https://play.google.com/store/apps/dev?id=6715068722362591614&hl=en_GB&gl=US

• Void Purchases API

  https://developers.google.cn/android-publisher/voided-purchases

• GungHo Online Entertainment

  https://play.google.com/store/apps/dev?id=7849776799175690127&hl=en&gl=US

• NCSOFT

  https://play.google.com/store/apps/dev?id=5253789853304707629&hl=en_GB&gl=US

• Rovio

  https://play.google.com/store/apps/dev?id=9133452689932095671

• Selling subscriptions :  Account retention and grace period

  https://developer.android.google.cn/google/play/billing/subscriptions#account-hold

In a ten-year partnership , There are countless such examples , Now let's review the most unforgettable in the past ten years 10 Secondary release :

△  Over the past decade 10 Major releases

As your business matures , We are also further deepening product functions , Such as Play Points, To help you retain and find the most loyal users again . We are very proud to see , This project is already in 28 Countries have more than 1 Billion members , And plans to further expand later this year . We also launched a consulting service , Help developers make more data-based decisions about product roadmap and global expansion plans by providing business and technical insights . We are glad to learn that , These insights have helped developers achieve millions of revenue growth , It also provides effective information for product direction and M & a strategy .

most important of all , Our cooperation has brought meaningful applications and games to global audiences , Established a successful business , Created new employment opportunities , It helps the local economy . In the United States alone ,Play and Android Has helped create more than 200 10000 jobs . Together, we have brought positive economic impact to local communities and small businesses around the world , This makes us quite proud .

Looking forward to the future

When we look forward to the next decade , We think , I need to pause , Reflect on the two unprecedented difficult years we have just experienced together , Reflect on the great positive impact our partnership has had on the lives of many people .Android and Play, Through everyone's work and business , Connecting countless families and relatives , And let people live safely :  Meeting people's daily needs , Help everyone get telemedicine services faster , Create jobs , Let children learn and grow smoothly . Please pause for a moment , Let these influences permeate into my heart .

Over the years, we have gained a lot of important experience . Let us realize our common responsibility in cultivating a safe and credible ecosystem , And realize , In order to make the mobile experience benefit everyone , How much work needs to be done . Looking forward to the future , There are three areas that we are most concerned about :

• Help you provide better applications and games on various devices and screens , Let everyone experience the value of your application everywhere . We are passing through Play Games Services Expand the coverage of games to personal computers , adopt Play Pass And other carefully planned application subscription sections to present the most relevant applications to users , And pass Play Offers and LiveOps Help users see the flash point of your application .  

• Continue to optimize our tools , In order to support developers' business decisions , Develop our business model , And help developers develop their business safely , In the ever-changing Privacy and security Environment , Provide your users with the best experience .

• Build an ecosystem for all , This includes investing resources in relevant measures , To enhance the representativeness of the application and game industry , And empower project founders in more underrepresented groups , Help them build successful businesses . last year , We jumped out " One size fits all " Of Service fee mode , Ensure that all types of businesses can succeed . We will continue to carry out many projects , To support a diverse application ecosystem .

• Let various devices work together better

  https://blog.google/products/android/better-together/

• Give Way Google Play Serving everyone

  https://android-developers.googleblog.com/2022/06/notes-from-google-play-making-play-work.html

• Play Games Services

  https://play.google.com/console/about/playgamesservices/

• Google Play Pass

  https://play.google.com/console/about/programs/googleplaypass/

• Play Offers and LiveOps

  https://play.google.com/console/about/programs/liveopsbeta/

• Our tools

  https://play.google.com/console/about/#helpful-tools

Indie Game Festival  and  Accelerator  The project helped the founders succeed , We propose to change the game (Change the Game) Initiatives and efforts to improve accessibility have also had a positive impact , These measures allow us to look optimistically at the future of this ecosystem . We are looking forward to , Ten years later , There will be more like nine years old Alyssa And a founder like her mother ( The mother and daughter created Frobelles, This is a dress up game designed to increase the exposure of African and Caribbean hairstyles ), Join us in #WeArePlay big family .

△ #WeArePlay | Alyssa & Yvonne

• Indie Game Festival

  https://developersonair.withgoogle.com/events/indie-games-festival-europe

• Accelerator

  https://developersonair.withgoogle.com/events/indie-games-accelerator

• Change the Game

  https://play.google.com/about/changethegame/

• Frobelles

  https://play.google.com/store/apps/details?id=com.frobelles.dressupgame&hl=en_GB&gl=US

• #WeArePlay

  https://play.google.com/console/about/weareplay/

Let everyone use mobile devices anywhere , This has always been our grand goal , Thank you for your company and valuable contribution along the way . We've come a long way , There is still a long way to go . We are deeply encouraged by every developer , In the future, we will unswervingly continue to support you to succeed . I'm looking forward to seeing your future works , I also look forward to working with you to move towards a new horizon .

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