An article reveals the NFT strategy of traditional game manufacturers such as Ubisoft

Maybe most people don't know everyone yet AAA Class game studio , Have already been NFT Into their strategic goals .

First of all, yes NFT future 2-5 Some predictions for ：

- “Play 2 Earn” Will not be the main attraction

- A lot of games NFT It will be free , It may be obtained through tasks or other rewards

- Most transactions will take place in dollars rather than cryptocurrencies

So let's see first Ubisoft （Ubisoft）, stay  Tezos  On the launch of “Digits”NFT, You can get it for free and use it in the ghost action breakpoint , Items can also be in @rarible and @objktcom Trading on two platforms .

But their trading volume is very small , Maybe the game itself has some resistance . For all that , Vice president of Ubisoft Innovation Laboratory Nicolas Pouard Still stand firm ,“ We think this is only the first step across the times , It will usher in a greater fundamental change , We will continue to release functions and services around the first plan . We believe that , Our players will gradually reveal and understand this puzzle .”

Square Enix, Much earlier than people thought , stay 2020 year 3 month , They are @TheSandboxGame the 200 Ten thousand dollars of investment . Earlier that year , President Yosuke Matsuda Write in a letter ：" The use of blockchain in games is no longer in its infancy , Has gradually begun to become a more important existence , Instead of taking chain games as opportunities for speculative investment , It's better to determine whether it can bring something new to the player's game experience , This will be the key to growth ."

Besides , Earlier this year , They announced that their Dungeon Siege Of IP introduce  The Sandbox, To further participate in experiments in this field .

The third thing to say is EA, stay 2021 year 11 At the monthly financial report conference call ,EA CEO Andrew Wilson call NFT yes “ The future of our industry ”, But added “ It's too early to figure out how it works ”.EA Also released Recruitment Information , Emphasize blockchain and NFT Is one of the appointment criteria of the position .

Next is nintendo （Nintendo）, A behemoth in the field of game companies , I think if there is any opportunity to turn physical collections into digital collections , That will be from Nintendo . In a question and answer ,David Gibson say ：" We are really interested in this field ".

Konami, Also participate early , To celebrate their demon city game 35 Anniversary of the , They are Opensea On the NFT The auction .

And then there was TakeTwo（GTA Parent company ）, CEO Strauss Zelnick “ I believe very much in ”NFT It can occupy a place in the future products of its company , Recently, there are also rumors that Play&Earn The mechanism will become GTA6 Part of .

GameStop, And Immutable Together started a 1 A billion dollar fund , To help in ImmutableX L2 Incubate on the blockchain NFT game , Their goal is to eventually establish and launch their own digital commodity market .

All these messages 、 The views and comments are summarized in one sentence , All major game manufacturers can't wait to carry out a large number of experiments in this field .

up to now , This field is still a social experiment , Some people have also found some products that are highly compatible with the market in the short term , But they are unsustainable , Because there are still many things needed to keep the core of the game —— happy .

therefore , In my submission NFT Great changes will take place in the game field , Provide clear value for gamers . Not selling its user base to its users through games NFT, But by allowing gamers to eBay Wait for the market to trade digital goods or use goods in multiple games .

therefore , With NFT And the value proposition of blockchain has become clearer , These experiments will eventually turn into a comprehensive strategic promotion , I believe in the future 5 The game development in will be exciting ！

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