The two e-commerce bigwigs' lacy news screens represent the return of e-commerce to normal, which will be beneficial to the real economy

Recently, the two e-commerce founders have frequently become a hot topic on the Internet , But it has nothing to do with the e-commerce they founded , More about their luxurious lives , Boming technology believes that this is a good thing for e-commerce and the real economy .

The rise of e-commerce has really facilitated people's lives , Sitting at home and watching the computer, you can choose your favorite products , Prices used to be much cheaper than those in physical stores ; It is more affordable for the residents of rural villages and towns , They also enjoy the same affordable commodities as urban residents in the local area , The price is almost the same .

For the residents of rural towns , The rise of e-commerce helps them distribute local agricultural products to the first and second tier cities , Increased revenue , And consumers in cities can also get affordable agricultural products , It can be said that in the initial stage of e-commerce , They do promote economic development , So that most consumers get benefits .

However, with the gradual monopoly of domestic e-commerce in the hands of the two giants , E-commerce has gradually lost its price advantage , For consumers , E-commerce companies have been repeatedly reported that they have been killed , Old users even pay higher prices than new users , Use high-end mobile phones iPhone Of consumers may pay higher prices and so on .

For rural residents who sell agricultural products , E-commerce is no longer as friendly as it used to be , E-commerce has been pressing down prices , Some e-commerce companies are even unwilling to deal with farmers , And the large merchants will purchase the agricultural products of farmers , These big businesses rank at the top of the e-commerce platform , Because big businesses can pay higher pit fees and advertising fees , Bring more profits to e-commerce platforms .

The negative impact of e-commerce on the real economy , More obvious in recent years , Since the emergence of e-commerce , The price war has not stopped , The e-commerce price war is still going on , This is the result of the bad currency weeding out the good currency , It has hindered the long-term development of the enterprise , As a result, consumers' reputation for domestic brands is not very good .

In the early days, e-commerce has always emphasized that their costs are lower than those of physical businesses , However, with e-commerce gaining a monopoly position , Today's e-commerce charges advertising fees 、 Pit fees are even much higher than those of the two traditional home appliance chain retailers , It is not uncommon for advertising to cost more than ten million yuan , In fact, this is not surprising , After all, there are only a few positions on the homepage of e-commerce , There are thousands of businesses in China , Of course, it will cost more to compete for this limited position .

China is an export-oriented economy , However, China's e-commerce has not been able to go to the international market , Their support for helping Chinese goods go to the international market is limited , This makes them suffer from criticism ; Instead, the price war they have been waging since the beginning is not conducive to the growth of Chinese brands , It is not conducive to the development and expansion of Chinese brands .

Chinese e-commerce even helps overseas brands enter the Chinese market in turn , Because the financial strength of overseas brands is stronger , You can pay higher advertising fees , Let e-commerce get more profits .

All these factors have led to complaints from real entrepreneurs about e-commerce , Now, as their founders retire , E-commerce may be able to settle down , Rethink what they mean to China's economy , Grow together with the Chinese economy .

In fact, we can see from the global economies , The penetration rate of e-commerce in China is far higher than that in other economies , The positive and negative impact of this high penetration rate of e-commerce on China's economy should be reconsidered , E-commerce and the real economy should reach a balance , Completely replacing the real economy by e-commerce is not necessarily a good direction , This should be something that all parties need to discuss in depth