Is the o2o platform worth doing in 2022

The attractiveness of local life services “ The cake ” Quite considerable , To 2025 year , The scale of China's local life service market will increase from 2020 Year of 19.5 Trillion yuan to 35.3 Trillion yuan . because “ Internet +” and “ Lazy economy ” Influence , Takeaway service has exploded in the society , Businessmen conform to the development of the times , The customers clapped their hands , Plus the money burning and discount marketing activities of major takeout platforms , People are becoming increasingly dependent on selling .

O2O Marketing mode thinking ？

O2O The mode is called "online before offline" , It has strong resource flow transformation ability and the ability to promote its online and offline interaction . That is, enterprises should build an online platform first , With this platform as the support and entrance , Lead the offline business flow into online marketing and trading , meanwhile , Users can enjoy corresponding service experience offline . By discount 、 Provide information 、 Service booking, etc , Push the news of offline stores to Internet users , So as to convert them into their own offline customers , This marketing model is suitable for goods and services that must be consumed in physical stores .

O2O What is the future development trend of the marketing model ？

With the development of the Internet , Except for the original B2B、B2C、C2C Outside the business model ,O2O The model has also developed rapidly in the e-commerce market , And the original 3 The two business models have formed a situation of common development . We can see that , at present O2O The development core of the marketing model , That is, how to make better use of the combination of online and offline , Use system management assistance , Do not break the foundation of your own development , Attract more traffic to a certain extent .

At present, the popularity of mobile payment and the upgrading of instant delivery services ,O2O The closed-loop service is more perfect , It can not only record the transaction information between merchants and users , At the same time, it can also track and predict consumers' consumption behavior according to big data , Achieve refined Marketing .

What should the local city life service platform do ？

Many people think that China's Internet market is mature enough , The market is occupied by giants , The bonus period is over . But the mobile Internet has opened a new world . Pinduoduo can surpass JD in two years , The secret lies in the vast third and fourth tier cities in China 、 County and rural markets . in the past , These people have been blocked by the mainstream Internet . But now , Everyone has a cell phone , Everyone can join the mobile Internet . How to start a business through the local service platform ？

Entrepreneurs can focus more on how to make good use of the opportunities brought by the Internet , Online services 、 Online operations 、O2O When retail and other modes are widely accepted and used by consumers and merchants , Consolidate your brand foundation , Expand your brand influence , Accumulate enough target consumers .

O2O The future development of the platform needs to continuously improve the data-based operation capability of businesses , Implement precision marketing , To meet the consumer demand of users , Make rational use of tools to build their own distribution platform , Improve your service quality , Occupy the local distribution market , Enjoy the dividends brought by the general trend , In order to gain a better foothold in the local life service market .