Demand and business model innovation-5-process

Book5- technological process

1. Business model design process

1. Basic business model design process
   1. Mobilize
   2. understand
   3. Design
   4. The implementation of
   5. management
2. The purpose of business model innovation
   1. Meet the actual market demand that has not been matched
   2. The new technology 、 Products or services to market
   3. Improve with a better business model 、 Subvert the existing market or promote its transformation
   4. Create a new market
3. Motivation for business model innovation
   1. The crisis of the current business model
   2. In order to adapt to the changes of sister Huang , adjustment 、 Improve or defend the current business model
   3. The new technology 、 Products or services to market
   4. Preparing for the future 、 Develop and validate new business models that may eventually replace the current business model

2. The basic starting point of business model innovation

2.1. Business model design and innovation

1. Satisfying the market : Has not been the corresponding market demand
   1. Huitongda
2. Put on the market : New technology 、 Products or services to market , Or develop existing knowledge assets
   1. Cloud games
3. Improve the market : Improve or subvert the current market
   1. Hello bike
   2. A lot of spelling
4. Create market : Create a new business
   1. headlines
   2. Tiktok
5. Challenge
   1. Find the right pattern
   2. Verify the mode before full startup
   3. There is an incentive for the market to accept the new model
   4. Constantly adjust the mode according to the feedback of the market
   5. Manage uncertainties

2.2. Factors unique to mature organizations

1. Passive reaction : Caused by the current business model crisis
   1. Switch
2. Adjust to : adjustment 、 Improve or defend existing business models
   1. Iqiyi " On the spot creation "
   2. B Stations " Must cut "
3. expansion : Develop a new technology 、 Products or services
   1. Headline dolphins and melon Dragons
4. Take the initiative to develop : Preparing for the future
   1. Huawei AR Map - River Map
5. Challenge
   1. Desire for new models
   2. The connection between the old and new modes
   3. Managing vested interests
   4. Focus on long-term interests

3. Design attitude

1. Participants in innovation must be willing to invest a lot of time and experience to explore many possibilities , Instead of adopting a solution prematurely , The investment of time will be rewarded , You will get a stronger new business model , Ensure future growth .
2. Looking for really great solutions , Instead of decorating a quick fix （ Seek insight ）

4. The five stages of the design pattern process

1. The understanding and design phases generally go hand in hand , Understand that business model modeling can be started early ; Modeling in the design phase may also generate new ideas .
2. The last stage of management is to continuously manage your business model

4.1. Stage explanation

4.2. Mobilize

Prepare for a successful business model design project

1. Project legitimacy
2. Managing vested interests
3. Cross functional team
4. Guide decision makers

4.2.1. Activities

1. Develop a framework of project objectives : Covering the fundamentals 、 Project scope and main objectives , The initial plan should include mobilization 、 Understand and design the three extremes
2. verification The original business framework
3. plan
4. Organize the team

4.2.2. The key to success

1. The right person 、 Experience and knowledge : There are no universal rules for a perfect team in this world , It is necessary to gather talents with various management backgrounds and industry experience , Bring together fresh ideas 、 The right network .

4.2.3. Main risks

1. Overestimate the value of the original idea : Consider using " Blush and blush " workshop , All participants brainstorm first 20 minute , Then find various reasons to prove why it doesn't work ( White face ), And then flowers 20 Minutes of brainstorming to prove why this idea is promising ( Red face )

4.2.4. Considerations for operating in a mature enterprise

1. Project legitimacy : What is more effective is , Let a senior manager join the team at the beginning .
2. Managing vested interests : Carefully identify and manage the vested interests within the organization , Some design activities will threaten the interests of some people .
3. Cross functional team : The ideal business model design team is composed of various types of people in the organization , Including different business units 、 Business functions 、 Qualifications and professional skills .
4. Guide decision makers : Plan to spend considerable time guiding and educating decision makers , Let them understand these business models 、 Importance , And the process of design and innovation .

4.3. understand

Research and analyze the elements required for business model design activities

1. Map and evaluate the current business model
2. Look beyond the status quo
3. Don't limit yourself to the current customer base
4. Show progress

4.3.1. Activities

1. Scanning environment : Including market research 、 Research and interact with customers 、 Interview experts in relevant fields , And describe the business model of competitors ( Avoid over studying )
2. Research leads
3. Interview experts
4. Research models that have been tried ( Examples of failures and the reasons for their failure )
5. Collect ideas and ideas

4.3.2. The key to success

1. Deep understanding of potential target markets
2. Go beyond the traditional definition of the target market : Breakthrough ideas may be subject to strong resistance

4.3.3. Main risks

1. Over study : The disconnect between research activities and objectives
2. Study with prejudice , Thinking is constrained by a business idea

4.3.4. Considerations for operating in a mature enterprise

1. draw / Evaluate the current business model : Innovation in mature organizations needs to start with the current business model . The mapping and evaluation will be completed through two workshops respectively , Observe the creativity and views of the new business model from multiple perspectives .
2. Look beyond the status quo :
3. Don't limit yourself to the current customer base
4. Show progress : Show the progress of the project to the management in a timely manner , Avoid losing support .

4.4. Design

Adjust and modify the business model according to the feedback of the market

1. Avoid curbing bold ideas
2. Participatory design
3. Think about the relationship between old and new models
4. Avoid focusing on short-term benefits

4.4.1. Activities

1. Brainstorming
2. modeling
3. verification : Validate potential business models with outside experts or potential customers
4. Selection

4.4.2. The key to success

1. Work with people in all parts of the organization to create
2. If you have the ability to look beyond the status quo
3. Take the time to explore a variety of business model ideas

4.4.3. Main risks

1. Dilute or suppress bold ideas
2. Easily favor certain ideas .

4.4.4. Considerations for operating in a mature enterprise

1. Avoid curbing bold ideas : Maintain a delicate balance , Draw a for each business model " risk / earnings " Images
2. Participatory design : The way to make bold ideas more likely to be adopted or implemented is to include as many people as possible in the follow-up of the design team .
3. The relationship between old and new models : Independent operation or combined operation
4. Avoid focusing on short-term benefits : Avoid expecting a lot in the first year

4.5. The implementation of

1. Actively manage " Roadblock "
2. Project sponsor
3. The relationship between old and new business models
4. Internal communication activities

4.5.1. Activities

1. Communication and participation
2. perform

4.5.2. The key to success

1. Best practices in project management
2. The ability or willingness to quickly adjust the business model
3. “ new ”" The old " Docking of business models

4.5.3. Main risks

1. Lack of energy or becoming less and less
2. Pay attention to managing uncertainties : When the number of users explodes , Must be low cost 、 Handle user feedback and complaints efficiently

4.5.4. Considerations for operating in a mature enterprise

1. Actively manage " Roadblock ": In mobilization 、 Understanding and design phase , The internal personnel of the organization participate in all aspects , Identify management obstacles in advance
2. Project sponsor : The second success factor is the continued and visible support of the project sponsors .
3. The relationship between old and new business models : The third key factor is to create the right organizational structure for your business model , Is it split into entities or new businesses
4. Internal communication activities : The fourth factor is that the organization once attracted attention 、 Multi channel internal communication activities , Announce a new business model .

4.6. management

Adjust and modify the business model according to the market response

1. Business model management mechanism
2. Manage synergy and conflict
3. Business model portfolio
4. Empty cup mentality

4.6.1. Activities

1. Scanning environment
2. Constantly evaluate your business model : The inter departmental seminar decides whether to fine tune and reinvent .
3. Update or rethink your model
4. Adjust various business models across the enterprise
5. Manage synergies and conflicts between various business models

4.6.2. The key to success

1. Long term vision
2. The initiative
3. Management mechanism of various business models

4.6.3. Main risks

1. Failed to adjust in time , Be the victim of early success .

4.6.4. Considerations for operating in a mature enterprise

1. Business model management mechanism : Set up a team to manage various business models
2. Manage synergy and conflict :
3. Business model portfolio : The business model experiment facing the future with the current business subsidies .
4. Empty cup mentality : Keeping the beginner's empty cup mentality helps us avoid becoming victims of our own success .

5. What other suggestions ?

1. When an organization wants to improve its business model , It is often a recognition of the gap .
2. In a mature enterprise , There are often many product ideas that never get enough attention
3. Start with the end , Customer perspective