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Soul, a social meta universe platform, rushed to Hong Kong stocks: Tencent is a shareholder with an annual revenue of 1.28 billion
2022-07-02 17:07:00 【leijianping_ ce】

RedI network Lei Jianping 7 month 1 Reported Wednesday
One year after giving up the listing of US stocks , Social meta universe platform Soul Transit to Hong Kong IPO.
Soul The prospectus was officially submitted to the Hong Kong Stock Exchange today , Ready to list in Hong Kong .
Annual revenue 12.8 Billion
Soul Online at 2016 year , Virtual social networking based on non appearance 、 Soul match 、 The innovative product features of interest map, such as establishing deep social relationships and game playing methods, are well received Z Welcome from generation to generation , Become the dark horse of the social track , Become Z Virtual amusement park for generations of young people .
Soul stay 2021 The annual average number of daily active users is 930 ten thousand , The average number of monthly live users is 3160 ten thousand , among 59.4% Users are active at least every month 15 SKYWORTH users .

2019-2021 year ,Soul The scale of users is growing rapidly .MAU( Monthly active users ) stay 2020 Year-on-year growth 80.7%,2021 Year-on-year growth 51.6%, achieve 3160 ten thousand .DAU( Daily active user ) stay 2020 Year-on-year growth 81%,2021 Year-on-year growth 55.8%, achieve 930 ten thousand .

2021 year ,Soul User generated more than 7.9 100 million new content ,MAU The posting rate is 35.9%.2021 In, the average reply rate of square posts exceeded 91%.
2021 year , platform MAU There is 87% And others Souler There have been interactions , At the same time , Every day 56.4% Of DAU Will produce with others 1v1 dialogue , And the average user sends messages every day 66 Bar message .

The prospectus shows ,Soul stay 2019 year 、2020 year 、2021 The annual revenue is 7070.7 Ten thousand yuan 、4.98 One hundred million yuan 、12.81 One hundred million yuan ;Soul stay 2021 The annual revenue increased year-on-year 157.3%.
Soul Revenue is mainly divided into value-added services and advertising services .
among ,Soul stay 2021 The annual value-added service revenue is 12 One hundred million yuan , The proportion of revenue is 93.9%; The advertising revenue is 7786.4 Ten thousand yuan , The proportion of revenue is 6.1%.

Soul stay 2019-2021 year , The gross profit margin of the company has increased from 49% Rise to 80%, Until then 85%; The operating losses are respectively 3 One hundred million yuan 、5.04 One hundred million yuan 、10.44 One hundred million yuan .
With the expansion of user scale and revenue scale , Operating costs benefit from economies of scale and are reduced , Operating profit margin is improving . At present ,Soul We are also exploring a new business model of metauniverse to achieve profitability .

By 2021 year 12 month 31 Japan ,Soul Cash and cash equivalents held are 9.1 One hundred million yuan .
Tencent and Yuansheng capital are shareholders
Soul Ms. Zhang Lu, executive director 、 Tao Ming 、 Zhanggaozheng ; Non executive director Yuanye 、 Wu Kai 、 Ms. Wu Yu ; The independent non-executive director is Ms. XuLiLi 、 Huang Xiaohuang .
Before submitting the prospectus ,Soul All in all 7 Fund raising , among ,Soul stay 2018 year 4 Monthly fund raising 2600 Thousands of dollars , Same year 12 Raise funds again in August 5700 Thousands of dollars .
Soul stay 2020 year 5 month , And 2020 year 8 Monthly progress D-1 Wheel and D-2 Series round financing , among ,D1 The price per share of the round of fundraising 3.71 dollar ,D2 The price of the round is 4.88 dollar , The total amount raised is 1.35 Billion dollars .
Soul stay 2021 year 7 The month and 8 Months went on separately D-4 Series round financing , The total amount raised is 1.77 Billion dollars ,D-4 The price per share of the series round is 9.52 dollar .

2021 year 5 month 11 Japan ,Soul Zeng Xiang SEC Submit prospectus , Apply for SSR Listed on Nasdaq for trading code . At that time, as long as the listing was successful ,Soul Become the first stock of social metauniverse .
2021 year 6 month 19 Japan ,Soul Also to SEC to update F-1 Prospectus Documents , The distribution range is 13 Dollar to 15 dollar . Plan to release 1320 Thousands of stocks ADS( Before exercise of over allotment right ), And simultaneously conduct private placement (CPP). If you add the exercise of overallocation rights , The maximum financing amount exceeds 3 Billion dollars .
Soul Huomiha Tour 8900 US $million private placement . in addition , Prospective investors include Janus Henderson inverstors And Boyu capital 8000 Million dollars subscription intention . At the issue price ,Soul The valuation is close to 20 Billion dollars .
2021 year 6 month 24 Japan , Approaching the time of listing ,Soul Make a sudden announcement , After careful consideration , Management suspended first IPO Pricing process . Major shareholder Tencent also supported this decision .
Soul call ,“ We met our strategic partners who loved us very much 、 investors , It has been supported by many parties . We are very glad to get very popular market feedback after updating the pricing range .”
Soul It was revealed at that time , In the process , The company has also received the possibility of other capital operations .
For now , Other capital operations refer to Soul stay 2021 Year went on 1.77 Us $100 million financing .
Soul Shareholders include Tencent 、 Yuansheng capital 、 Five source capital, etc .

among , Tencent has the highest proportion of shares , Holding up to 49.9%. Tencent pair Soul A large proportion of shares shows that Tencent is following the investment Epic、Roblox After the Metaverse Quanzhen Internet's heavy position .

Besides , Mihayou holds 5.47%, Yuansheng capital holds about 5.34%, Wuyuan capital holds about 4.15%,GGV Holding about 1.7%.
———————————————
Lei Di was founded by Lei Jianping, a senior media person , If reproduced, please indicate the source .


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